best ltsn 2001 teaching and learning strategies for embedding key skills teaching and learning...
TRANSCRIPT
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Teaching and Learning strategies for embedding key
skills:reshaping a marketing programme
Karen HilligerLecturer in Business, Management & Leisure
Sue RobertsActing Head of Library and Information Services
Edge Hill College of Higher Education
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Introducing Edge Hill
Edge Hill• HEI in the North West• 7,000 students on
degree and diploma courses
• 5,000 students on professional development programmes
• 3 sites• ICT investment and
infrastructure• Widening Access
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Background to BML & LIS
Business, Management
and Leisure• Within the North West
Centre for Business & Management
• Around 600 students• Emphasis on transferable
graduate skills• Work-based learning• 5 degree programmes plus
postgraduate and CPD
LIS• Converged Library and IT• Central learning support and
facilities• 2 service strands
• Learning Services• Support Services
• Staff work across teams and sites
• Good Academic liaison and collaboration
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Presentation Outline Contexts and drivers Research aims Redesigning the curriculum to embed ICT
skills Evaluation:
Teaching and Learning Strategies Collaboration Approach
Reflections on the key issues The future curriculum and way forward
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
“As information technology becomes more seamless & user-friendly, it is likely that
attention will shift more clearly to questions of how people are actually interacting with, &
using, the information which technology makes available.”
Bruce, C., “Workplace experiences of information literacy,” International Journal of Information
Management, 19 (1999) p. 33-47, p.33.
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Context and drivers
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Context and Drivers: Global & National
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Impact of ICT and WWW
• The virtual university• Electronic information and online research• Need for (student):
• Critical evaluation skills and techniques• Searching techniques• Management skills
• Need for (staff):• Appropriate use• Supportive and structured framework• Identify/create learning resources• Accessibility/ contextualisation
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
•Web CT developments at Edge Hill 1999-2000
• Web based course design tool
• Distance learning & supplement “traditional” learning
• Flexibility/ equality of access to learning
• Electronic Resources integration and contextualisation
• Exploit this new learning medium/ make the connections
•Can be a motivational and active learning environment
Virtual Learning Environments
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
JISC User Behaviour Monitoring and Evaluation FrameworkFirst Annual ReportAugust 2000Professor Jennifer Rowley
http://www.jisc.ac.uk
Key findings that students do not make effective use of EIS (Electronic Information Sources) in their research and study.
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
JISC User Behaviour Monitoring and Evaluation Framework: Findings
Table 4.2: Incidence of EIS use by undergraduate students (ranked by 1st year use)
EIS 1st year undergraduates(n=102)
%
Other undergraduates(n=284)
%Search engines 73.53 73.24Own OPACs 30.39 21.13E-mail 28.43 23.94Web EIS 22.55 20.77Local EIS 19.61 14.08Own Web site 7.84 4.58Institutional Web 2.94 3.52BIDS, etc 1.96 13.38Web databases 1.96 11.62All e-journals 0.98 3.87Gateways 0 0
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
The Skills Drivers
• HE has to equip graduates with strategies to deal with constant change• Critical ability• Need to develop active, engaged learners• Employers value the general intellectual benefits of HE• Criticism of the lack of certain core skills (Stoddart)
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Benchmark Statements
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Graduate Skills and the role of Higher Education.
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Information Literacy/ Skills - why?
• Include alternative strategies?
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Why Embed?
• Increase effective use of electronic resources• Support the development of effective, transferable
learning skills• Vocational & lifelong learning needs• More effective delivery model (Zuber-Skerritt,
1992)
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Context and Drivers: Local/HEI
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Edge Hill Graduate Skills
• Effective Learning• Critical Thinking• Information Retrieval and Selection• Communication and Presentation• Interactive and Group • Subject Specific
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Marketing Graduate Skills
• Generic Graduate skills required• Knowledge rapidly becomes outdated and
obsolete• Prime commodity in the workplace is information• Specific skills even more central to marketing
profession• Information retrieval, analysis, evaluation and management via information systems
• How to put this into practice and at what level?
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
COMET
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Aims1. Identify the concept of graduate skills with
specific reference to ICT2. Evaluate how embedding and
contextualisation can facilitate the development of ICT skills
3. Evaluate the collaboration between LIS and BML in supporting the development of effective teaching and learning strategies
4. Identify key issues for future curriculum reshaping
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Redesigning the marketing curriculum to embed ICT skills
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Embedded ICT Skills
Effective learning skills:
• Understand the use of CIT in developing and supporting learning
Developing informationretrieval and selection
skills:
• Search strategies• Accessing electronic
information sources• Retrieving • Evaluating data• Managing data
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Approach to integrating ICT skills into Marketing and Leisure at level 3
Teaching and Learning Strategy
Skills Audits2 sessions per moduleGrounded in experiential learningPreparatory lecture inputDevelopment of web-based and printed resources and support materials
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Approach to integrating ICT skills into Marketing and Leisure at level 3
Examples of Learning Activities
Problem identification exerciseDeveloping search strategies on defined topicsSearching and retrieving informationEvaluation of information & sourcesIdentifying alternative sources & retrieving relevant information
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Teaching and LearningStrategy to Embed Skills
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Subject Web Page
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
ISM module web page
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Evaluation
Teaching and Learning Strategies
Collaboration Approach
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Summary
• Survey results presented quantitative & qualitative data
• Sessions were successful in:– Increasing the use of electronic resources– facilitating the development of the
embedded ICT skills
• Effectiveness of experiential learning
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Results
Increased use of Electronic Resources
Resource Net Change %European Business +10%Anbar Intelligence +35%World Mag Bank +20%Electronic Journals 0%WWW resources -25%LIS Marketing web page +45%
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Qualitative Feedback
The sessions have provided
opportunities for the
development of learner
autonomy by facilitating skill
learning and enabling students
to practice these skills outside
of the sessions. Qualitative
responses reinforced this
positive view.
For example
“I found the sessions to be of great use in help to complete my assignment as all of the sessions provide relevance to the assessment.” “In general, I was glad of the opportunity to learn more about the use of computers and particularly information retrieval from the marketing web sites.” “I found the session informative and helpful in the retrieval of relevant data for the module.”
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Key IssuesTeaching and Learning Strategy: embedded skills approach
•Increase student awareness of skills in order to promote the value of ICT skills development and the support that is provided.
•To be wholly effective the embedding should begin at Level 1 & 2 & include technical skills.
•Redesign for improvement.•Accreditation of skills to give added value.
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Key Issues The collaboration Approach
• Learning support staff skills and role perceptions will need to be developed in terms of curriculum development and teaching
• Academic staff skills and awareness of EIS and information literacy development
• Model is staff intensive
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Future Curriculum
• COMET• WebCT and Virtual
Learning Environments.
• Revalidation of Part One of Modular Degree and Skills Mapping
Example:• WebCT the
International Marketing Strategy module & embed the identified key skills into integrated learning activities
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
Embedded skills in degree programme
BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills
The Way ForwardHow to develop the undergraduate curriculum that includes embedded skills development?
Future models may need variable central learning support input & online learning materials
Further research to fully establish transferability of skills, higher levels of critical analysis & assessment outcomes?
Longitudinal study - in the workplaceIncreased scope of study to include Strategic Leisure Management and a “control” group to make more effective comparisons