August 2019 43

EFTTEX WINNERS

T: +45 2217 4950 E: tw@wileyx.eu www.wileyx.eu

Three EFTTEX Best New Product Awards in three consecutive appearances demonstrates how Wiley X has set the benchmark in the polarised eyewear sector.

That is the view of Wiley X’s EMEA Vice President and Outdoor Director, Thomas Wæver, following its latest success in the sunglasses and headgear category of the awards in Brussels with the WX Compass. “It is a statement from the trade that it believes in our product as well as the DNA of the company,” he said.

“Our success over the last three years speaks for itself. Wiley X is the only premium brand in the world that certifi es all of its eyewear. By doing so, we are able to offer a unique polarised product that provides anglers with a lot of advantages.

“This latest achievement is thanks to great team spirit. Every single person working for Wiley X in Europe and at our global HQ in the US has the Wiley X DNA in their blood. No one will ever compromise and neither should our customers. We promise that we will always move forward to push the boundaries of what is possible when creating premium polarised eyewear.”

Wæver added that Wiley X’s continued success means that the word is spreading fast about its credentials. “People are becoming increasingly aware that we are the only brand that can deliver the whole package. Wiley X has an EMEA headquarters and warehouse in Denmark that can service all markets, distributors and dealers with shipping in less than 24 hours.”

The award was the icing on the cake of another successful trade show. “Wiley X has been a regular exhibitor at EFTTEX for a number of years and will continue to be so. This is the most important fi shing show for us in Europe. It helps us grow our business and we will soon be announcing new distribution partnerships which have come as a result of the show.”

Wæver added that he would like to see more visitors at EFTTEX, particularly on Saturday, traditionally the quietest day of the three. “During Thursday and Friday, the number of people attending is not overwhelming, but every single person who walked by our booth was pure quality and a potential business partner.

“Having said that, I strongly suggest that EFTTEX opens its doors to the public on Saturday. We have all spent a lot of money to showcase our great products – why not show them off to the public on a quiet day?”

The advantages of Wiley X’s polarised eyewear are hitting home, says Thomas Wæver following yet another win at EFTTEX. “Our success speaks for itself,” he says.

EFTTEX WINNERS

WILEY X COMPASSBest New Eyewear

Above: Thomas Wæver with all three EFTTEX awards. Left: the WX Compass.

Wiley X VP: our third win proves the trade believes in our brand

lot of money to showcase our great products – why not show them off to the public on a quiet day?”

The award was the icing on the cake of another successful trade show. “Wiley X has been a regular exhibitor at EFTTEX for a number of years and will continue to be so. This is the most important fi shing show for us in Europe. It helps us grow our business and we will soon be announcing new distribution partnerships which have come

number of people attending is not overwhelming, but every single person who walked by our booth was pure quality and a potential business partner.

“Having said that, I strongly suggest that EFTTEX opens its doors to the public on Saturday. We have all spent a lot of money to showcase our great products – why

Above: Thomas Wæver with all

August 2019

T: +45 2217 4950 E: tw@wileyx.eu www.wileyx.euT: +45 2217 4950 E: tw@wileyx.eu www.wileyx.eu

suggest that EFTTEX opens its doors to the public on Saturday. We have all spent a lot of money to showcase our great products – why not show them off to the public on a quiet day?”

Above: Thomas Wæver with all three EFTTEX awards. Left: the WX Compass.

43 EFTTEX_WX.RC.indd 3 18/07/2019 12:33