best practises for engagement on mobile
DESCRIPTION
Engaging employee's is an essential practice for HR professionals. Using mobile phones as a tool of engagement is ideal with the workforce being dispersed. Read about the best practices of engaging employees using mobile phones.TRANSCRIPT
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Implementation – Best Practices
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USED BY FORTUNE COMPANIES
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Contents
• Mobile Strategy for HR• Mobile Usage Patterns• Success of Mobile Strategy – factors• Content Strategy
– Quantity, Mix, Employee Demographics, Scheduling
• Tips for driving Content– Content, User
• Summary
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– Make internal communication accessible on employee’s mobile device
• CEO video messages• Company news• Industry news
– Send individualized recognition messages on employee’s mobile device
– Making Learning & Development content available on-the-go
Mobile Strategy for HR
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Information consumption on mobile on the rise, but habits need to be examined
Mobile Usage Patterns
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10
minsMaximum attention span for a content/ each instance of the user interacting with the app
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Information consumption on mobile on the rise, but habits need to be examined
Mobile Usage Patterns
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10
minsMaximum attention span for a content/ each instance of the user interacting with the app
Most effective content types V
IDE
O
AU
DIO
CONCISE TEXT (WITH IMAGES)
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Information consumption on mobile on the rise, but habits need to be examined
Mobile Usage Patterns
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10
minsMaximum attention span for a content/ each instance of the user interacting with the app
30
mins
An achievable target for engaging users on mobile/ tablet devices
Most effective content types V
IDE
O
AU
DIO
CONCISE TEXT (WITH IMAGES)
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Mobile Content Consumption is a function of:
Success of mobile strategy - factors
Quality of content
Relevance of the content to an employee
Time of the day when the content is made available
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Per User (content quantified in time)
GOAL 30 min/ week26 hours/ year
Add: (30% of above) 8 hours/ year
TOTAL 34 hours/ year
INVENTORY 75 hours of content
REQUIRED
Content Strategy - Quantity
Unique Engagement
Repeat Usage
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Content Strategy - Mix
50%
20%
15%
15%
Audio/ VideosRSS FeedsCompany & Industry NewsQuizzes & Polls
BY SOURCE:
SOFT SKILLS TRANING
PEER CONTENT
INTERNAL COMMUNICATION
INDUSTRY NEWS
MESSAGES FROM LEADERS
ENFORCING CULTURE AND
VALUES
BY TYPE:
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Video Series of thought leaders (eg. Bizpunditz, TED), Business dashboards, Industry news, Feedbacks
Content Strategy – Employee Demographics
SENIOR MANAGEMENT
MIDDLE MANAGEMENT
Leadership coaching videos, Soft skill training content, Industry news, Internal communication, Quizzes & Polls
EXECUTIVESInternal communication, Soft & behavioral skills, Messages from leadership, Personal management, Quizzes & polls
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• Make campaigns of content on monthly basis based on:– Themes– Industry trends– Business requirements– Relevance of audience
• Assign campaigns to group of users & monitor on weekly basis
Content Strategy - Scheduling
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CAMPAIGN
DAY 1 0800 HRS Content 1
DAY 3 0800 HRS Content 2
DAY 3 1600 HRS Content 3
DAY 5 1200 HRS Content 4
GROUP
USER 1
USER 2
USER 3
ASSIGN TO
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– Group content in appropriate categories
– Add meta tags to content to make it search friendly
– Use data from analytics to fine-tune content strategy
– Pushing content on a consistent basis increases the chances of creating usage habits
• Have fixed time slots/ days of week to increase stickiness of user
• Check usage statistics & determine most accessible time of the day for content consumption www.dronamobile.com
Tips for driving traffic - content
PUSH
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Tips for driving traffic - users
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– Group users in clusters of bands/domain/function and address the groups needs
– Promote recommendations, likes and shares of content by the users
– Take frequent feedbacks from users – directly in the form of polls and surveys, and indirectly in the form of user reports
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• To achieve a goal of 30+ engagement hours per user per year, 75 hours of content inventory must be planned.
• Content must be segregated into categories and according to sources
• Users can be divided into groups• Campaigns must be created to push content on
regular intervals• Pull of the content is equally important and can
be achieved by careful meta tags to make content search friendly
Summary
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