best practises in business writing and communication
TRANSCRIPT
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Best Practices in Business Writing & Communication
Ronda Harlan
ORG356-1 Contemporary Business Writing & Communication
Professor Brian Neff
March 2, 2014
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WHAT WE WILL COVER
Effective business communication Ethical business communication Professionalism in the workplace Intercultural business communication
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WHAT WE WILL COVER
Writing tips for the business professional The use of electronic messages for business
communication The use of digital media for business communication Positive and negative messages
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WHAT WE WILL COVER
Business presentations Business reports Business plans Business proposals
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COMMUNICATION IN THE WORKPLACE
Has now expanded globally Has ethical implications Uses new electronic technologies
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COMMUNICATION IN THE WORKPLACE
Is based on a diverse workforce Employs teams to accomplish tasks Is transmitted through body language, both verbal
& non-verbal
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EFFECTIVE BUSINESS COMMUNICATION
Is essential to achieve a common goal Is instrumental in any organization Is conducted through the phone, emails, proposals,
presentations & reports
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EFFECTIVE BUSINESS COMMUNICATION
Ranked as a top skill from employers 47% of companies with highly effective
communicators have higher returns Effective business communication skills often
accompanies promotions
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ETHICAL BUSINESS COMMUNICATION
Sending and receiving messages that are not offensive
Strengthens corporate culture Cares for the needs of customers and employees
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ETHICAL BUSINESS COMMUNICATION
Can project and maintain a positive public image Maintains an image for the company and employees Poor ethical business communications can weaken
customer/business relationship
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PROFESSIONALISM IN THE WORKPLACE
Preforming tasks with integrity and honesty High concentration on work and services provided Is carried out through:
Dress Communication Awareness Etiquette
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INTERCULTURAL BUSINESS COMMUNICATION
Show respect for different cultures by learning their business traditions
Improve your communication skills Speak clearly and write efficiently Be patient and understanding
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WRITING TIPS FOR THE BUSINESS PROFESSIONAL
Don’t try and write everything at once Implement steps in the writing process Know the 3 X 3 Writing Process:
1. Prewriting
2. Writing
3. Revising
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PREWRITING
Determine your audience What is the relationship with your audience? How will they react? What do they already know?
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WRITING
Put your ideas to paper Make sure you write in rough-draft form so creativity
is not blocked Find a comfortable quiet place to write
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REVISING
Check the flow of your writing and read out load Make sure all the content is there and avoid too
much information Check for spelling errors and formatting
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THE USE OF DIGITAL MEDIA FOR BUSINESS COMMUNICATION
Digital media speeds up communication Allows businesses to communicate in ‘Real Time’ Includes e-mails & instant messaging
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THE USE OF DIGITAL MEDIA FOR BUSINESS COMMUNICATION
Social media sites like Facebook, Twitters, Blogs Includes podcasts and live video chats Teleconferencing
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POSITIVE & NEGATIVE MESSAGES
Positive messages can be delivered in writing Try to deliver negative messages in person When delivering negative messages in writing, list
the reasons first and the outcome last
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BUSINESS PRESENTATIONS
Pick the purpose or topic Add visuals Include handouts
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BUSINESS PRESENTATIONS
Speak clearly Ask questions Engage your audience
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BUSINESS REPORTS
Determine the subject Will the report be formal or informal? Gather the research information to be included Write the report as a well organized paper Determine what the reactions of the report might
generate
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BUSINESS PLANS
Gather data to be used in the plan Outline the specifics to be included Develop a sound business concept Understand your audience and market Develop a compelling argument for your plan
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BUSINESS PROPOSALS
Determine how it may help another company or vendor
Include facts and data Show how the proposal can be beneficial Discuss costs and advantages
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CONCLUSION
These practices if applied correctly can help an organization grow
Business communication should be approached by following practical applications and rules
If used properly a business can conduct themselves as professionals and be seen as a competitive force in the business environment