best product presentation by bilal h mirza
TRANSCRIPT
Product Presentation
Bilal Hussain Mirza
COMPANY BACKGROUND
Pastry NAMED Inc. was established on January 18, 1966Organized by a four boy buddiesOriginated from a simple hobby making pastrythey established a small pastry shop named Shop of Sweets
which later on become and re-organized as Pastry NAMED Incorporation
This establishment focuses on making sweets product.One of their new launch products is the Mr. P which was
discovered by one of the Board of Directors when he looks for a perfect recipe for his child who prefers candies than any healthy foods.
MissionOur product is commited to provide healthy delicates that suits the taste
of consumers and thier budget as well.
VissionOur vision is to serve the best ingredients for the customers and to be known with
this product with our hard work and dedication to our business also to become the customer’s first choice and one of the
famous pastillas in the field of candies.
Objectives• To provide healthy delicacies that suits the taste of the consumers and to their budget as well.• To promote vigorous competition among other competitors by giving equilibrant and just price.
TARGET MARKET
THE PRODUCT
The Nature of the Product
The Product Parts and Features
• Generic Name : Snow Ball• Brand : PNAMED• Brand Name : Mr. P• Trade Name : Pastry NAMED
Incorporation• Trade Mark :• Product Servicing :
Call us at Tel #: (092) 3129757118Email us at: [email protected] us: Ciit, ATD
The Product Parts and Features
Brand Mark Company Logo
The Product Parts and Features
Quality Mark
The Product Parts and Features
Barcode Product Warranties
The Product Parts and Features
Levels Types Kinds
Primary Foil Non-Biodegradable Disposable
Secondary Bottle Non-Biodegradable Reusable
THE PRICE
Pricing Strategy Used
Computation of PriceVariable Cost Php 15.00Fixed Cost 650,000.00Expected Unit Sales 80,000Mark Up Percentage 25%Unit Cost = Variable Cost + Fixed Cost /Unit Sales = 15+ 650,000/80,000 = Php 23.13 Mark Up Cost = Unit Cost = 23.13 = Php 30.84
1 - % of Mark – up 1-.25Break-even Volume = Fixed Cost = 650,000 = 41035 Price – Variable Cost 30.84 - 15.00
THE PLACE
Flow Chart of Distribution
Market Coverage Strategy
Strength of Distribution Strategy
THE PROMOTION
Use of Tri-Media• TV Ads• Radio
Ads• Prints
Ads
TV Ads
Radio Ads
Prints Ads