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Best Link Building Techniques of 2016

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Overview of Today’s Presentation

• Digital Landscape

• Why Social Media?

• The Foundations and Approach to Social Media

• The 10 Steps to a Successful Social Media Marketing Strategy

• Social Media Marketing Tools & Tactics

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Three Phases of the Web

• Phase 1: Portals

• Phase 2: Search Engines

• Phase 3: Social Networks

The Digital Landscape

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Why Social Media Marketing

• Social Media Amplifies Your Content.• Makes you Stand out from the Crowd. • Networking on Steroids.• Accelerate the Spread of your Brand.• It can position You as an Expert.• Your Business can Self-Publish.• Global World of Mouth.

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Facilitates Trust – Edelman Trust Barometer

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The Foundation & Approach to Social Media

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Content

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Search

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Social

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The 10 Steps to a Successful Social Media Marketing Strategy

Step 1: - Establish a Clear Focused VisionStep 2: - Obtain Commitment form ManagementStep 3: - Determine Prospect & Customer PersonasStep 4: - Create and Prioritize GoalsStep 5: - Develop Tactics to Achieve GoalsStep 6: - Resources Allocated to Achieve the Goals

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Step 7: - Plan and Create Content

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Step 8: - Publish and Promote on the Social Networks where your Customers are

Your Optimized Press Release

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Step 9: - Measure and Monitor the Result

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Step 10: - Modify, Rinse and Repeat

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Social Media Marketing Tools and Tactics

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Social Media Marketing with Facebook

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Why Use Facebook?

• Business Page – for spreading your content• Multi- Media rich• It is where one in three internet users hang out• Self Serve Target Ads with user demographics

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Facebook Social Media Marketing – B2B• Case Study – Publishing Content Linking to the Blog or

Website.- Goal: Position company or personal brand as thought leader.

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Social Media Marketing with Twitter

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Why Use Twitter?

• A global network of 500 million plus users• You can target industries and niches• Monitor the competitions• It is global• It is real time• It is a great tool to market your blog content• It is simple

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5 Tips for Optimizing Twitter

1. Include a photo or logo2. Add your Facebook or Website’s URL3. Write “Great Headlines”4. Make sharing simple with “ReTweet” button.5. Include “Follow me on twitter” buttons on your blog

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Twitter Tools

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Case Studies - Goal: Drive traffic to the blog and networking.

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Social Media Marketing with LinkedIn

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Setting Up and Optimizing LinkedIn

- Create a public profile (don’t lock it away)- In your homepage activate your Twitter link.- Activate your blog feed to your homepage on LinkedIn.- Integrate “SlideShare” into LinkedIn.

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LinkeIn Case Study B2B

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Social Media Marketing with YouTube

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YouTube Marketing Tips

1. Interview senior people in your Industry- promote them, the law of reciprocity.

2. Create information videos that inform clients while you sleep- leverages your time

3. Create Educational videos demonstrating expertise and thought leadership

4. Comprise videos in your online store to showcase and demo products and services it can increase conversion rates by 10-30%.

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Social Media Marketing with Slideshare

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SlideShare Marketing Tips

1. Post your PowerPoint presentation to slideshare.2. Good headlines on the presentation and the title area.3. Include Keywords4. Promote your presentation on Twitter.5. Allow visitors to download presentation and make easy to

share.6. Post them on FB page.

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Social Media Marketing with Blogs

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Why Blog?

• To establish a home base that you can own• Personal branding• Position you as a thought leader in your niche• Establishes authority• Google likes fresh unique content• Easy to use• Builds an online asset.

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Case Study:

- Goal: Create a personal brand online and create global opportunities.

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Thank YouVisit: www.allydigitalmedia.com