Content on a Mission: Better Content Strategy & Better Business Storytelling SEPTEMBER 17TH - 6:00PM - 8:00PM

Content on a mission. Positioning your business as an agent of change.

A story-driven strategic foundation based on a service-driven mission, cause, or point of view, functions as a guiding star for content strategy and leads to more compelling business stories.

Better Content StrategiesStart with why.

Content on a mission makes a brand/business meaningful to the audience by talking about WHY it does what it does.

A welcome relief from talking about what the business does or how it does it (or 5 more ways others should do it).

Mission driven content is more interesting, engaging and relevant. And a heck of a lot more sustainable approach for content creators.

Better Business StoriesHint: they aren’t about you.

Truly strategic business stories help other people come to grips with different aspects of a business environment that is rapidly changing around them.

Strategic stories provide people with a template for taking action in uncharted waters. A template they can trust that will lead to success.

Alas, many brand and business stories are still “all about me, more about me and back to me.”

The Service-Driven MissionUsing the business platform to inspire audiences to

work together to change things for the better.

A mission gives people who want what you want -- but who don’t necessarily want to lead the charge -- a good reason to follow you. Support you. Engage you. And share what your business is saying and doing with others.

Helena B CommunicationsContent Strategy and Story-driven Communications

for Creative Firms.

Helena Bouchez is a communications consultant and business storyteller known for her ability to help clients clearly define their business’ service-driven mission and point of view and articulate it in a distinct, compelling and authoritative voice that will resonate with executive decision makers.

Follow Helena on Twitter @helenabouchez Connect with Helena on LinkedIn | /in/helenabouchez

Duo ConsultingChanging the way organizations market and

communicate online.

Duo Consulting creates Drupal-based, content-rich digital marketing site and enterprise social networks accessible through desktop and mobile platforms.Our belief- Content leads clients. We help businesses and organizations create websites and social business portals that use content to attract and inform visitors.

Follow Duo Consulting on Twitter @duoconsultingConnect with Duo Consulting on LinkedIn