Customers thirst ForBEVERAGES

FOODSERVICE

Get the iCoNiC BEVERAGES CUSTOMERS DEMAND

MAXWELL HOUSE Varieties

ROAST & GROUND Offer irresistible aroma & fresh-brewed flavor.

• A portfolio of widely recognized brands offers something special to satisfy every type of coffee customer

• Distinctive varieties including MAXWELL HOUSE ULTRA, MAXWELL HOUSE MASTER BLEND and MAXWELL HOUSE SPECIAL DELIVERY

FROZEN LIQUID COFFEE CONCENTRATE Coffee service made simple.• Flash-frozen, can-sealed to lock in premium flavor• The best freshness barrier in the business• Perfect for medium- to high-volume operations

SHELF-STABLE LIQUID CONCENTRATE The ultra-convenient solution to high-quality coffee service.• Aseptic 2/2 liter bag-in-box product offers an extended

unrefrigerated 12-month shelf life—perfect for operations with limited refrigerator/freezer space

• Classic Select Roast offers a remarkable full-roasted, full-bodied flavor and serving ease sure to exceed your expectations

FRESH BREWED ICED TEA Brew more iced tea sales with the brand power and crisp, refreshing flavor of MAXWELL HOUSE.

• Build profits by converting tap water, bottled water and carbonated beverage drinkers to more lucrative iced tea

Good to the last drop for over 100 years.• Beloved American brand with 80% brand awareness1

• The right sizes and blends to meet your operation’s needs

QUiNTESSENTiAl COffEE BRANDS

Made inthe U.S.A.

Offer high-quality 100% Arabica premium coffee in three unique branding presentations.

CAFÉ COLLECTION Varieties

MAXWELL HOUSE CAFÉ COLLECTION • Premium coffee with classic appeal

CAFFÉ ORIGINS • Premium beans blended for superior quality and value

THE NABOB COFFEE COMPANY • Sophisticated, gourmet coffee

Variety of roasts, varietals and

on-trend flavors

Grow your business the right way with premium coffee that satisfies the taste of the most discriminating coffee drinkers.

Available in regular and decaf

• YUBAN mountain-grown coffees offer uncompromising, robust flavor and seductive aroma

• Made from 100% premium Arabica beans• Variety of formats, including fractional packs, whole bean and filter packs

Add coffeehouse sophistication to your menu with one touch.

Soluble Varieties

GENERAL FOODS INTERNATIONAL • Creamy cappuccino-style beverages• Steamers and tea

BAkER’S • Hot Chocolate

Appeal to customers with speedy specialty hot beverages.• Enhance your offerings with a complete collection of premium beverages

and an extensive portfolio of the hottest flavors

QUiNTESSENTiAl COffEE BRANDS

• Exceptional versatility: Each machine makes cappuccino, espresso, coffee, latte, tea and hot chocolate

• Quality ingredients: Real espresso, real liquid milk creamer and gourmet chocolate syrup for best-in-class drinks

• Scannable T-DISCS with smart barcode technology for coffeehouse beverages with the touch of a button

featuring

TASSIMO PROFESSIONAL Varieties

GEVALIA • A variety of rich, full-bodied blends including Hazelnut, French Vanilla, GEVALIA Signature,

100% Colombian, Breakfast Blend and Espresso

TWININGS • Preferred varieties like Chai, Earl Grey, and English Breakfast Tea,

expertly steeped to elicit perfectly balanced flavor

CARTE NOIRE • This clean, crisp cup of coffee is made with 100% high-quality Arabica beans

SUCHARD Hot Chocolate • Decadent flavor of rich, creamy hot chocolate made with real chocolate syrup from

one of Europe’s oldest premium chocolatiers

TASSIMO Liquid Milk Creamer • Premium-quality, shelf-stable real milk creamer adds a fresh, rich and creamy taste to

cappuccinos, lattes, crema coffees, hot chocolate, tea and more. Available in 2% and Fat Free Cappuccino Milk Creamer that lets employees enjoy a full-flavored beverage with 0g of fat and only 35 calories

The barcode brews it better

GEVALIA Roast & Ground Varieties

Medium Roast • A smooth, full-bodied coffee with a heavenly aroma and a deeper, darker taste

Dark Roast • A full-flavored coffee with an enticing aroma without the burnt or bitter taste

Colombian • A smooth, invigorating coffee with a rich, complex and vibrant flavor

Espresso • A strong, intensely flavored choice for connoisseurs of fine coffee

Hazelnut • A delicate, mellow coffee with smooth hazelnut flavor and a hint of vanilla

Distinguish your coffee with the rich but never bitter taste of GEVALIA.• The fastest-growing premium coffee brands2 with 51% brand awareness3

• Made from the world’s best beans• Packaged to preserve optimal flavor and freshness

MiO Varieties

MiO Original • Great tasting flavors with 0 calories, 0 carbs, 0g sugar and low sodium

MiO Energy • Power and flavor come together. With B vitamins and 60 mg of caffeine, it’s all of the go, with

none of the calories

MiO Fit • With electrolytes and B vitamins, it’s the customizable 0-calorie

sports drink that helps replenish after breaking a sweat

iN-DEMAND COlD BEVERAGES

The #1-selling liquid concentrate4

Put the power to personalize in customers’ hands:• Pocket-sized water enhancers infuse new life into bottled water sales• MiO targets Millennials—a generation actively seeking more from water

TANG Varieties

TANG Energy • Fortified with five energy-releasing B vitamins and caffeine5

TANG Sport • Sugar-free and 0 calories. Essential vitamins such as A, C, E and B.6

Electrolytes help rehydrate

Available in bulk powdered & on the go sticks

Give them the refreshing alternative to carbonated diet beverages.

In a recent test of 50+ operations, CRYSTAL LIGHT Bag-In-Box showed:• 1000% non-carbonated sugar-free beverage sales boost10

• 9% total machine-dispensed cold beverages sales growth10

CRYSTAL LIGHT Varieties

ON THE GO POWDER SINGLE-SERVE Add incremental profit to bottled water sales.• Only 5 calories per serving9

• Small footprint and easy merchandising options

LIQUID SINGLE-SERVE Let customers create a 0-calorie drink that’s just right.• #2-selling liquid concentrate4

• Capitalize on the popular liquid super-concentrate trend with delicious water enhancers from a high-awareness brand

BULk POWDER SOFT DRINk Enjoy the profitability of a low-cost, high-impact brand.• A great way to support sustainability initiatives. Powdered soft drinks are easily

dispensed in reusable cups and create minimal packaging waste

BAG-IN-BOX Proven to get beverage profits flowing.10

• Bag-In-Box is the easiest way to offer flavorful, better-for-you drinks to a growing base of health-minded customers

READY TO DRINk Quench your thirst for profits with in-demand better-for-you choices.• Customers just open a bottle to enjoy a rush of the refreshing 5-calorie6

CRYSTAL LIGHT that they can carry with them

Bag-In-Box

Wide variety of on-trend

flavors

Powdered Soft Drink Varieties

COUNTRY TIME • Not-too-tart, not-too-sweet old-fashioned lemonade

kOOL-AID • Good source of vitamin C6 loved by kids of all ages

TWIST • Classic fruit flavors with 100% recommended daily value of vitamin C and only 30 calories6

Available in bulk & frozen drink mix

• The #1-selling non-carbonated sugar-free drink mix7 boasts 90% aided brand awareness8 and unmistakable appeal

Lodging Healthcare DTS B/I & C/U OCS/Vend

HOT BEVERAGESMAXWELL HOUSE

Liquid & Shelf Stable • • •

Roast & Ground • • • • •

YUBAN • • • • •

GEVALIA • • • • •

CAFÉ COLLECTIONS • • • • •

GENERAL FOODS INTERNATIONAL/BAkER’S • • • •

TASSIMO • • • • •

COLD BEVERAGES CRYSTAL LIGHT

On-The-Go • • • •

Bag-In-Box • • •

Liquid Single-Serve • • • •

Powdered Soft Drink • • • •

MiO • •

COUNTRY TIME • • • •

kOOL-AID • • • •

TWIST • • • •

TANG • •

POUCH BEVERAGES

CAPRI SUN* • • •

kOOL-AID* • • •

FormAts For A WiDE RANGE Of iNDUSTRY SEGMENTS

© 2013 Kraft Foods

Sign up online for Kraft Works, a free program designed to help build your business. Your one source for our best hot and cold beverage brands, quality equipment, attractive

merchandising and service support.

Find us on 1•800•537•9338 kraftfoodservice.comI I

© 2013 Kraft Foods

Sign up online for Kraft Works, a free program designed to help build your business. Your one source for our best hot and cold beverage brands, quality equipment, attractive

merchandising and service support.

Find us on 1•800•537•9338 kraftfoodservice.comI I

Contact your Kraft foodservice representative to learn more about all of the Bev1 Brands.

1 Ipsos ASI Brand Health Tracker, June 2012 2 Nielsen Total US xAOC YTD WE 7/27/2013 3 Nielsen AOD xAOC Scanner, 2009-2012 4 Nielsen BMX Topline Data, WE 7/27/2013 5 B vitamins are involved in energy release from food. Contains 60 mg of caffeine per 8 fl. oz. serving. 6 Per 8 fl. oz. serving. 7 Nielsen, Total US FDM, $ Share, 52 WE 12/29/12 8 Ipsos BHT, 2012 Year End 9 When mixed with 20 fl. oz. of water 10 Cognito Study, Aug. 24, 2012: Based on 52 unit in-store test, May-July 2012 11 Nielsen Aseptics Topline Report, Latest 52 WE 3/30/13 12 Ipsos Brand Tracker, CAPRI SUN YE 2011 13 United States Department of Agriculture 14 Each pouch provides ¾ cup fruit juice, which is 1 ½ servings according to the U.S. Dietary Guidelines 15 Each pouch provides ½ cup fruit and vegetable juice, which is one combined serving of fruits and vegetables according to the U.S. Dietary Guidelines 16 Nielsen Homescan panel 3/6/11-12/17/11

Superior service is an essential part of the Bev1 Brands experience. As a customer you’ll receive:• Regular visits from equipment and merchandising associates• Access to a national network of approved service companies• Around-the-clock response from service reps who coordinate immediate solutions• Easy maintenance reminders to keep equipment functioning at peak efficiency

National Equipment Center

National Equipment Center

National Equipment Center

National Equipment Center

NATiONAl EQUipMENT CENTER

READY-TO-DRiNK COlD BEVERAGES

Quench your thirst for profits with ready-to-drink beverages from leading brands: CAPRI SUN and KOOL-AID.

CAPRI SUN Varieties

CAPRI SUN 100% Juice • A natural 100% fruit juice to help meet choosemyplate.gov13 daily intake guidelines14

CAPRI SUN Super V • Provides a combined serving of fruits and vegetables (¾ from fruit juice, ¼ from vegetable juice)15

• Fortified to be a good source of fiber and antioxidant vitamins A, C and E

CAPRI SUN Roaring Waters • A fruit-flavored water beverage with only 30 calories per pouch

• The leading brand in pouch beverages11

• 98% aided brand awareness12

• 25% less sugar with no artificial colors, flavors, preservatives or sweeteners

KOOL-AID Jammers• Available in a variety of ready-to-drink iconic flavors made with real fruit juice

• #1 all-time family trademark16

GOOD SOURCE OF ANTIOXIDANT VITAMINS A, C & E

*Available for K–12