beyond co-design. how open collaboration formats can enhance your design process
Post on 21-Sep-2014
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Open collaboration formats offer insights on how to engage, collaborate and bring ideas. This talk, presented at EuroIA 2010 (http://www.euroia.org/Programme.aspx) explores how co-creation formats like hackdays or design challenges can be used to enhance a co-design process, involving (lead) users, colleagues or clients.TRANSCRIPT
Beyond co-designHow open collaboration formats can enhance your design process
Franco Papeschi - @bobbywatsonJohanna Kollmann - @johannakoll
User Experience @ Vodafone Group Services
…is about developing a service or a product by a process that involves all perspectives that are related to the design.
Co-design…
…has its origin in systems-thinking.
…involves different groups of people actively in the design process, and all perspectives are equally important.
… is defined as ‘working jointly with others or together, especially in an intellectual endeavour.’ (Merriam Webster Online dictionary)
Collaboration…
Collaborating openly with others means that ideas are shared rather than protected.
Open collaboration activities, such as barcamps or Hack-a-thons, encourage participants to share information, their work, and reflect and learn together.
Awesome!
co-design
open collaboration
More and better ideas
Awesome!
Tangible outcomesPerception of VodafoneRelationshipsChange internal perception of UX
We’re hiring more UX agencies for strategy work!
The MicroFutures project
WhatInternal ideas around marketplaces and transactionsQuickly turn these ideas into tangible product concepts
MicroFutures: Goals
WhyDo more than one designer can doExpose ideas to fresh perspectivesCollaborate more with users and internal stakeholdersLearn for future co-design projects
MicroFutures: People
Stakeholders
Designers Lead users
Co-designBridge the gap between Explore and Design
MicroFutures: Process
explore
design
build
experience
Internal research and design workshops
MicroFutures: Process
Co-design project
Internal sharing of design concepts
Mobile app spin-off project with R&D
MicroFutures: Process
Workshops
OnlineCollaboration
Sprint 01
Sprint 02
Sprint 03
Sprint 04
Ideation
MicroFutures: Process
Sprint 03
MicroFutures: Process
Workshops
OnlineCollaboration
Sprint 01
Sprint 02
Sprint 04
Ideation PersonasDetail
concepts
MicroFutures: Process
Workshops
OnlineCollaboration
Sprint 01
Sprint 02
Sprint 03
Sprint 04
IdeationPresentation of final conceptsPersonas
Detailconcepts
MicroFutures: Outcome
ObjectivesPersonasBrandBusiness objectives
ConstraintsDesign briefTechnical constraints(Mobile) platforms
Information facilitates focus and prioritisation.
MicroFutures: Information
BackgroundInitial ideasResearchOutcome of internal workshops
MicroFutures: Spaces
DesignVisual communicatorStimulus materialCollagesScenariosStoryboards
MicroFutures: Tools
CommunicationBlogSkypeCameras‘Adopt a remote member’
CollaborationPrioritisation techniques, eg dot democracy
Tools facilitate designing and collaborating.
Share ‘secret’ information like personas or business objectives.
MicroFutures: Learnings
Facilitate self-organisation, rather than try to control the teams.
Co-design requires a shift in mindset to succeed.
Info
Tools
Process
People
Mindset
Spaces
DesignersExpertsLead users
BackgroundObjectivesConstraints
Design studioPublic online platform
Design toolsCollaboration techniquesCommunication tools
Share ideas and informationSelf-organisation
SprintsTimeboxingClear tasks
CompetitionRetrospectives
Collaborative decision-making
The ecomo09 project
Ecomo09: Goals
WhatCreate tools and services that help people understand their impact on the environment, and act upon it.
WhyCollect expertise on the topic.
Generate ideas that had a tangible result, and could be evaluated quickly.
Designers
Design knowledge
Lead users
Challenges of daily life
Sustainability experts
Topic knowledge and passion
Developers
Technical knowledge and passion
R&D
Technical knowledge
Ecomo09: People
explore
design
build
experience
Co-designClose the loop between Explore and Design
Hack-a-thonMove from Design to Build
Ecomo09: Process
Similar to MicroFutures
Ecomo09: Process
Internal research and design workshops
Co-design project
Public sharing of design concepts
Hack-a-thon: apps and prototypes
Further development of concepts and apps
Ecomo09: Process
Co-design Hack-a-thon
Physical Virtual
Ecomo09: Spaces
ObjectivesBrandVision of the future
ConstraintsDesign briefTechnical constraints
Ecomo09: Information
BackgroundInitial ideasResearchOutcome of internal workshopsInterviews with experts
OpportunitiesTechnical assets (APIs,…)
Information facilitates focus and prioritisation.
DesignVisual communicatorStimulus materialScenarios
Ecomo09: Tools
CommunicationPublic BlogTwitter Flickr
CollaborationPrioritisation techniques, e.g. dot democracy
OwnershipLegal framework (Creative Commons, Open Source)
ReuseCode repository
Tools facilitate participation and creativity.
Ecomo09: Outcome 3 concepts
Ecomo09: Outcome 3 concepts
Ecomo09: Outcome 8 prototypes
Ecomo09: Outcome 1 new set of API
Adopt practices and tools of people you want to engage with
Platforms
Events
Ecomo09: Learnings
Photos by Tory Dunn
Users Developers
More interactionneeded
Ecomo09: Learnings
Ecomo09: Learnings
It saved money – but we didn’t tell the business!
Info
Tools
Process
People
Mindset
Spaces
DesignersExpertsLead usersDevelopers
BackgroundObjectivesConstraintsOpportunities
Design studioHack-a-thon warehousePublic online platform
Design toolsCollaboration techniquesCommunication toolsRepositories for reuseLegal framework
Passion for the topicShare ideas and information
Co-design + hack-a-thonPeople involved at different stagesCompetition
Self-organisation
Reflecting on the projects
Contribute
Collaborate Create
Connect
Core
Charles Leadbeater, We-Think (2008)
Elements of open collaboration
explore
design
build
experience
Co-designClose the loop between Explore and Design
Build on the projectsNeither project managed to inform product decisions in Vodafone
Reflecting on the process
Hack-a-thonMove from Design to Build
How to go beyond co-design
Info
Tools
Process
People
Mindset
Spaces
If you want your participants to be like a design team, give them all the information a design team would need!
Information gives focus Info
Provide visual design / sketch support
Provide access to sources of data (API) if you want people to create something tangible
Pick tools and spaces thatfacilitate creativity
Tools Spaces
Hack-a-thons
Design studios
Retrospectives, dot democracy and other collaboration tools
Pick tools and spaces thatfacilitate collaboration
Tools Spaces
Engage the right people
Who?
Why?
When?
Give strong incentives - ideally intrinsic motivation
People
Adapt the process
Process
Keep it flexible
Reflect
Experiment
Collaborate
Be less protective about your ideas
Step back and facilitate
Practice the mindset
Mindset
Info
Tools
Process
People
Mindset
Spaces
DesignersExpertsLead usersStakeholders Developers
BackgroundObjectivesConstraintsOpportunities
Design studioHack-a-thon warehousePublic online platformPrivate online platform
Design toolsCollaboration techniquesCommunication toolsRepositories for reuseLegal framework
Passion for the topicShare ideas and information
Co-design + hack-a-thonPeople involved at different stagesCompetition
Self-organisationCollaborative decision-making
SprintsTimeboxingClear tasksRetrospectives
‘Risk’ of openness
Challenges
Ownership of ideas
Continuous engagement and motivation
Tangible outcomes and new ideas
Only relevant if you’re in-house?
Awesome!
co-design
open collaboration
More and better ideasTangible outcomesPerception of VodafoneRelationshipsChange internal perception of UXWe’re hiring more UX agencies for strategy work!
Awesome!
It was so much fun!
Photo ofJohanna by Kevin McDonagh http://www.flickr.com/photos/appletv/3942194437/
Hicks, Mark: Collaborate to Innovate? Getting Fresh Small Company Thinking into Big Company Innovation. Interactions, XVII.3 - May / June, 2010. http://interactions.acm.org/content/?p=1363Leadbetter, Charles: We-Think. Mass innovation, not mass production. Profile books, 2008. http://www.charlesleadbeater.net/orange-buttons/we-think.aspxMore about ecomo: http://tinyurl.com/betavine-sustainability
Resources
MicroFutures team: Mark Hicks, Dug FalbyEcomo 09 team: Tory DunnHeather Moore, Dan Appelquist, Steve Wolak, Tracey Lee-Joe, Richard Child, Bryce Ashdown, Phill Julian, Josh Ulm, FJ van Wingerde, Russell SeseSense Networks, Seren, BASH Studio, Sprung Studios All our collaborators and hackers! London IA community, Matthew Solle and the Vodafone UE team for valuable feedback on our dry-runs.
Thank you
Beyond co-designHow open collaboration formats can enhance your design process