BRAND EXTENSION- Maggi Atta Noodles

SUBMITTED BY

BHANU PRATAP YADAV

PGP30306

-Nestle India Ltd launched Maggi Vegetable Atta Noodles in 2005

-Popularized as “Taste bhi Health bhi”-Taste as it is packed with “Maggi Masala” and health because of fresh vegetables

- International brand of noodles own by Nestle since 1947

- Leader in branded instant noodles segment- Promoted as “Har 2-minute m Khushiyan”

- FMCG Company

- Mission- “Good food, Good life”-Brands- NESCAFE, MAGGI, MILKYBAR, KITKAT, BAR-ONE,MILKMAID and NESTEA

BRAND EXTENSION

PARENT BRAND

MANUFATURER

NOODLES CATEGORY IN INDIA

350

0 C

rMarket size of noodles in India

CAGR Growth In 2014 1

9

%

India is the worlds 5th largest noodles market

Rural penetration with small pack size variants are supporting growth in 2014

Pouch instant noodles register the highest current value growth of 21% in 2014

Noodles is expected to see a 9% value CAGR at constant 2014 prices over the forecast period

70%

30%

Sales

MaggiOthers

Market share of Maggi in India