bharathiar university, coimbatore 641 046...
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B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
Page 1 of 26 SCAA Dt.24.04.2015
BHARATHIAR UNIVERSITY, COIMBATORE 641 046
DEPARTMENT OF EXTENSION AND CAREER GUIDANCE
B.VOC. BUSINESS PROCESS AND DATA ANALYTICS
(For the students admitted from the academic year 2015-16 onwards)
SCHEME OF EXAMINATIONS
Part
Course Title
Lecture / Practical
Hrs
Du
rati
on
H
rs.
EXAMINATION
Cre
dit
s
Lec
ture
Pra
ctic
al
/
Fie
ld W
ork
CIA
Un
i.
Exam
Tota
l
Mark
s
Semester- I
I Language-I : mwptpay; jkpH; 3 - 3 25 75 100 3*
II Communicative English-I 3 - 3 25 75 100 3*
III Core 1: Principles of Management and
Business Organization 6 - 3
25 75 100 6**
III Core 2: Managing Business Processes - I 6 - 3 25 75 100 6**
III Core 3: Finance and Accounting for
Business Process Services - I 6 - 3
25 75 100 6**
III Allied 1: Mathematics for Management - I 4 - 3
25 75 100 4*
IV Environmental Studies # 2 2 - 50 50 2*
Total Credits 30 30
Semester –II
I Language-II: Clfj; jkpH; 3 - 3 25 75 100 3*
II Communicative English-II 3 - 3 25 75 100 3*
III Core 4: Managing Business Processes – II 6 - 3 25 75 100 6**
III Core 5: Retail Environment 6 - 3 25 75 100 6**
III Core 6: Finance and Accounting for
Business Process Services- II 6
- 3 25 75 100 6**
III Allied 2: Mathematics for management – II 4
- 3 25 75 100 4*
IV Value Education – Human Rights # 2 2 - 50 50 2*
Total Credits 30 30
Semester-III
III Core 7: Customer Relationship
Management
3 - 3 25 75 100 3*
III Core 8: Management Information System 6 - 3 25 75 100 6**
III Core 9: Capital Marketing and Business
Process Services
4 - 3 25 75 100 4**
III Core 10: Computational Finance I -
Practical
4 - 3 40 60 100 4**
III Core 11: Business Communication 4 - 3 25 75 100 4*
Core 12: Campus to Corporate 4 3 25 75 100 4**
III AOS 1: Insurance for Business Process
Services– I
3 - 3 25 75 100 3*
IV
Tamil@ / Advanced Tamil# (OR)Non-
major elective -I (Yoga for Human
Excellence)# / Women’s Rights#
2 2
50
50 2*
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
Page 2 of 26 SCAA Dt.24.04.2015
/ Constitution India #
Total Credits 30 30
Semester-IV
III Core 13: Services Marketing 3 - 3 25 75 100 3*
III Core 14: Banking for Business Process
Services
6 - 3 25 75 100 6**
III Core 15: Computational Finance II-
Practical
6 - 3 40 60 100 6**
III Core 16: Career Preparation and Talent
Management
3 - 3 25 75 100 3*
III Core 17: Research Methods 6 - 3 25 75 100 6**
III AOS 2: Insurance for Business Process
Services – II
4 - 3 25 75 100 4*
IV Tamil@/Advanced Tamil# (OR)Non-
major elective -II (General Awareness #)
2 1 50 50 2*
Total Credits 30 30
Semester –V
III Core 18: Competency Mapping and
Human Resource Management – BPS
Context
6 - 3 25 75 100 6**
III Core 19: Fundamentals of Business
Analytics
6 - 3 25 75 100 6*
III Core 20: Supply Chain Management 6 - 3 25 75 100 6**
III Core 21: Promotional Management 6 - 3 25 75 100 6**
III AOS 3: Business Ethics and Corporate
Social Responsibility
6 - 3 25 75 100 6*
Total Credits 30 30
Semester-VI
III Core 22: Relational Database Management
System
6 - 3 25 75 100 6*
III Core 23: Business Intelligence and Logical
Analytics
6 - 3 25 75 100 6**
III Core 24: International Business
Environment
6 - 3 25 75 100 6**
III AOS 4: Entrepreneurship Development
and Project Management
6 - 3 25 75 100 6*
III Project and Viva Voce ^ 6 - - - - 100 6**
Total Credits 30 30
Grand Total Credits for Three years 3700 180
*General Component – 12 Credits
** Skill Component - 18 Credits
$ Includes 25/40% continuous internal assessment marks for theory and practical papers
respectively.
@ No University Examinations. Only Continuous Internal Assessment (CIA)
# No Continuous Internal Assessment (CIA). Only University Examinations.
^ For Project Report 80% Marks & Viva-voce 20% Marks
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
Page 3 of 26 SCAA Dt.24.04.2015
SEMESTER I
TAMIL FOR SCIENCE
myF 1 mwptpay; jkpH;
mwptpay; jkpH; tpsf;fk; - nyf;fpaj; jkpGf;Fk; mwptpay;
jkpGf;Fk; cs;s BtWghL – mwptpay; jkpHpd; Bjit – Behf;fk; - gad;ghL
myF 2 mwptpay; fiyr;brhy;yhf;fk;
mwptpay; fiyr;brhy;yhf;fk; - fiyr;brhy;yhf;fk; - gad;ghL
– fiyr;brhy;yhf;f Kiwfs; - vjph;bfhs;Sk; rpf;fy;fs; - jPh;t[fs;.
myF 3 mwptpay; bkhHpeil
mwptpay; bkhHpeil – vspikahf;fk; - g[Jikahf;fk; -
epiyBgwhf;fk; - vGj;JUthf;fk; - mwptpay; bkhHpg; gad;ghL –
bkhHpg;gad;ghL – bfhs;iffs; - Bfhl;ghLfs; - eilKiwg;gLj;Jjy;.
myF : 4 mwptpay; ciuf;Bfhit
ciuf;Bfhit tpsf;fk; - ciuf;Bfhit tiffs; - mwptpay;
ciuf;Bfhit tifg;ghL – mwptpay; ciuf;Bfhit – nd;iwa Bjita[k;
epiya[k;.
myF :5 mwptpay; ghlkhf;fk;
mwptpay; ghlA;fis cUthf;Fjy; - filgpof;f Btz;oa
bewpKiwfs; - mwptpay; ghlkhf;fj;jpy; vGk; rpf;fy;fs; (Btjpapay;,
jhtutpay;, naw;gpay;, caphpay; Bghd;w gphpt[fspy;) – jPh;t[fs; - rpy
ghpe;Jiufs;.
ghh;it Ehy;fs;
1.FHe;ijrhkp th.br. - mwptpay; jkpH;
2.fUzhfud; fp.(gjp) - mwptpay; cUthf;fj; jkpH;
3.gj;kehgd; (gjp) - mwptpay; jkpH;
4.nuhjh bry;yg;gd; - fiyr;brhy;yhf;fk;
5.Bltpl; gpughfh; g. - jkpHpy; mwptpay; ghlkhf;fk;
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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Communicative English – I
Unit I
Linguistic Communication – Communication – pattern and barriers of communication – layout
of letter
Unit II
Personal Appearance – Posture – Gestures - Facial Expression - Eye contact - Space
Distancing
Unit III
Face to Face Conversation - Telephonic Conversation – Interviews – Instruction - Dictation
Unit IV
Importance of Professional Writing - Features of Written Communication - Choice of Words
and Phrases
Unit V
Types of Discussion Groups – speech - Regulation Speech – characteristics of good speech -
Conduction Seminars - Organising Conferences - Evaluating Oral Presentation
BOOK REFERENCE:
Dr. A. Vimala, Career Preparation and Talent Management, Oviya Publication, Coimbatore
CORE 1: PRINCIPLES OF MANAGEMENT AND BUSINESS ORGANIZATION
UNIT – 1
Management: Meaning – Process of Managing – Features – Management as an art or a science
or a profession – Scientific Management – Principles and Functions of Management.
UNIT –2
Planning: Definition – Nature and Characteristics of Planning – Importance – Types of Plans –
Planning process – Limitations.
Organising: Meaning – Principles and Types of Organisation – Delegation of Authority –
Decentralization – Organisation Charts.
UNIT – 3
.Staffing-meaning-nature-need- importance of staffing- functions of staffing-recruitment—
meaning and sources of recruitment-selection-meaning and importance-stages in selection
process-pre-requisites of effective test-kinds of interview-principles and process of interview
UNIT – 4
Communication-Meaning-purpose-objectives of communication-communication process-
media and types-problems of communication-methods of overcoming barriers in
communication-characteristics and principles of effective communication
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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UNIT – 5
Controlling: Definition – Characteristics of control – Steps in controlling – Effective control –
Control Techniques. Co-ordination: Definition – Features and Benefits of co-ordination –
Techniques of effective co-ordination
TEXT BOOKS:
1. R.N. Gupta, 2005, Principles of Management, S.Chand & Company Limited.
2. Dinkar Pagare, 2004, Principles of Management, Sultan Chand & Sons.
CORE 2 - MANAGING BUSINESS PROCESSES - I
UNIT I PROCESS MANAGEMENT
Process management- Definition-Identification of Business Process-Core Vs Support
Processes-components of Process Management-Understanding Internal/External Customer and
End User requirements.
UNIT II PROCESS MANAGEMENT IN BPO
Process management in BPO – Role of BPO in Process Management- Typical Business
Processes outsourced - Operating Models-BPO-Lifecycle
UNIT III PROCESS MAPPING TECHNIQUES
Process mapping techniques -SIPOC-Swim lane diagram-Process Mapping Tools
UNIT IV QUALITY MANAGEMENT
Quality management - Introduction-Transaction monitoring -Quality assurance methods
UNIT V DELIVERY MANAGEMENT
Delivery management-Customer Management - Knowledge Management-capacity planning-
people management-transition management - finance management
TEXT BOOKS: Fundamentals of Business Process- TCS MATERIALS
CORE 3 - FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES – I
Unit –I
Overview of accounting-meaning- objectives- concepts- classification of accounts- accounting
cycle- voucher
Unit II
Outsourcing need and current trends- BPO areas- horizontal and business verticals-BPO
industry- Future of BPO
Unit III
Supply chain- Decision process- Activities – e-procurement-SIPOC-SCOR model
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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Unit-IV
Accounts payable- vendor master-invoice and payment processing-vendor reconciliation-Role
of technology in accounts payable
Unit-V
Accounts receivable-Sub categories-credit management-sales order management-Billing and
revenue recognition-collection procedures-cash application-reconciliation and reporting
TEXT BOOKS: Finance and Accounting for BPS- TCS MATERIALS
ALLIED 1 – MATHEMATICS FOR MANAGEMENT - I
UNIT - I
Sets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices,
Fundamental ideas about matrices and their operational rules – Matrix multiplication -
Inversion of square matrices of not more than 3rd order- solving system of simultaneous liner
equations.
UNIT-II
Mathematics of Finance and series simple and compound interest - Arithmetic progression -
Geometric progression (Simple problems only).
UNIT-III
Meaning and Definitions of Statistics - Scope and Limitations. Statistical enquiries - Scope of
the problem - Methods to be employed types of enquiries - Presentation of data by
Diagrammatic and Graphical Method - Formation of Frequency Distribution.
UNIT-IV
Measures of Central tendency - Arithmetic Mean, Median, Mode, Geometric and Harmonic
mean, Measures of variation and standard, mean and quartile deviations - Skew ness and
Kurtosis Lorenz curve, Simple Correlation - Scatter diagram - Karl Pearson’s Co-efficient of
correlation – Rank correlation - Regression lines.
UNIT-V
Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index
number – Unweighted indices - Consumers price and cost of living indices. * Questions in
theory and problems carry 30% and 70% marks respectively
REFERENCE BOOKS 1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical
Methods
2. Gupta S.P. - Statistical Methods
3. Navaneethan P. - Business Mathematics
4. Statistics - R.S.N. Pillai, Mrs. Bhagavathi
5. P.R. Vittal - Business Mathematics and Statistics
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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SEMESTER II
Clfj;; jkpH;
myF:1
jfty; bjhlh;g[ - tpsf;fk; - jfty; bjhlh;gpd; gz;g[fs; - jfty; bjhlh;g[
tiffs; - ClfA;fs; - Clf tiffs;
myF:2
njHpay; - tpsf;fk; - njHpay; tiffs; -bra;jp – bra;jp tiffs; - njHpay;
gzpfs; - gad;ghL – cj;jpfs;
myF:3
thbdhyp epfH;r;rpfs; mfpy ne;jpa thbdhyp – gz;giy – ehlfk; - ciu
– Bgr;R – fye;Jiuahly; - Bgl;o – nir epfH;r;rp
myF : 4
bjhiyf;fhl;rp – bghjpifj; bjhiyf;fhl;rp – jdpahh; miythpirfs; -
epfH;r;rpfs; - fy;tp – Btshz;ik – bjhHpyhsh; eyk; - bgz;fSf;fhd
epfH;r;rpfs; - FHe;ijfs; epfH;r;rp – ehlfk; tpsk;guA;fs;
myF: 5
jpiug;glg; bghUz;ikfs; cj;jpfs; - niza js njH;fs; - Clfg;
gad;ghl;od; epiw Fiwfs;
ghlEhy;fs; :
1.r.N!;tud; - jfty; bjhlh;g[k; bewpKiwfSk;, rhujh gjpg;gfk;,
brd;id-4, Kjw;gjpg;g[- 2012
2.r.N!;tud; - nuh.rghgjp – njHpay; Xh; mwpKfk;, rhujh gjpg;gfk;,
brd;id -14, Kjw;gjpg;g[ 2009
ghh;itEhy; : njHpay; fiy – k.gh.FUrhkp
Paper II- Communicative English – II
Unit – I
Sentence Structure and Length - Paragraph Structure and Length - Final Draft
Unit II
Punctuation – Capitalisation – Abbreviation – Numerals – Copy Editing – Words Commonly misspelt
Unit III
Correspondents - Social Correspondence - types – structure and quality - Purposes
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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Unit IV
Notices – Agenda – Minutes – Examples – Handbooks – Manuals
Unit V
Research Papers – Articles – Advertising - Types of Aids and Their Use
CORE 4 - MANAGING BUSINESS PROCESSES-II
UNIT I PROBLEM SOLVING TECHNIQUES Problem solving steps -7QC tools-Why Why analysis - Failure Mode and Effects Analysis (FMEA)
UNIT II PROCESS IMPROVEMENTS – SIX SIGMA Meaning of Six sigma-history-application of six sigma-variation measures (mean, median,
mode)-level of performance-characteristics of Normal distribution-CTQ-six sigma approaches-
DMAIC/DFSSS.
UNIT III PROCESS IMPROVEMENTS – SIX SIGMA
Six sigma Organization- six sigma project methodology (with description of activities done in
each phase) – define-measure-analyse-improve-control.
UNIT IV PROCESS IMPROVEMENTS (LEAN METHODOLOGY) Process improvements- Introduction to lean - lean Principles-Types of Waste-Kaizen- LEAN tools
UNIT V RISK MANAGEMENT Risk Management- Introduction to risk management–Risk factors-types of risks- fraud
management-business continuity plan –Identity management
TEXT BOOKS: Fundamentals of Business Process TCS MATERIALS
CORE 5 - RETAIL ENVIRONMENT
UNIT - I
Retail: Meaning- Functions- Characteristics of a Retailing- Reasons for Studying Retailing-
Marketing- types of retailing- Marketing Concepts applied to Retailing – Retailing as a Career-
Trends in Retailing. Typical Day to day life cycle of Store Operations and Merchandising
UNIT - II
Retail Formats- functions of retail formats-Retail Value Stream - Life cycle and phases in
growth of retail market- Business models in retail- Other retail models- -Rural retailing-
consumerism and ethics in retailing-corporate social responsibilities in retailing.Evolution of
Multi-Channel Retailing. New Marketing Strategies to address Multi-channel needs.
Collaboration of Multi-channel retail with Brick and Mortar Stores.
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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UNIT - III
Retail Market Strategy-Strategic Planning in Retailing-Strategic retail planning process-
Situation Analysis –Objectives- Need for Identifying Consumer Needs- Overall Strategy, Feed
Back and Control- Consumer Decision Making Process. Online Marketing -Social Media
Strategy.
UNIT - IV
Retail in India: Evolution and Size of Retail in India- Drivers of Retail Change in India-
shopping trends in Indian retail market- Challenges in Retail Developments in India-
Environment and Legislation For Retailing, Face of e-Commerce in India, FDI in Retailing.
Difference between Retailing in US Vs India – Potential gains Vs loss, Threats of FDI to
Unorganised Retail
UNIT - V
Global Retail Markets: Strategic Planning Process for Global Retailing- Challenges and threats
of global retailing- U.S Retailers and Foreign Markets. Motives of International Retailing,
International Retail Environment – Socio-Cultural, Economic, Political, Legal, Technological
environment. Retail research and its need-Retail Data-Importance of retail data validation-
Retail research report , Role of BPO and IT in Retail
TEXT BOOK: Swapna Pradhan, Retailing Management, Text and cases, Tata Mc Grawhill,
2009.
REFERENCE BOOKS:
1. Barry Berman and Joel R Evans, Retail Management, A strategic Approach, Prentice
Hall of India, 12th
edition, 2011.
2. James R Ogden,Denise Ogden, Integrated,Retail Management , Biztantra,2005.
3. Gibson G Vedamani , Retail Management ,Functional Principles and Practice , Jaico
Publishing House,4th
edition,2012.
CORE 6 - FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES - II
Unit I
General Ledger Process-Chart of accounts-Tax accounting-Tax accounting in India and US-
Reporting
Unit II
Emerging trends in F&A technology-ERP-ERP software system-XBRL reporting
Unit III
Accounting standards Board-Key Indian Accounting Standards-India and IFRS-International
financial accounting standards-comparison between Indian/US GAAP and IFRS
Unit IV
F&A control and compliance-Internal controls-SOX act-2002-corporate governance in India-
SAX compliance/ISAE 3402provision-types of SSAE 16-audit engagements-information
security
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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Unit V
Operating model of BPS -Cost effectiveness and process efficiency-Phases before process
outsourcing-transaction flows in BPS-SIPOC-ISO standards-CMMI-Role of quality in BPO
REFERENCE BOOK:
Finance and Accounting for BPS - TCS Material
ALLIED 2 – MATHEMATICS FOR MANAGEMENT - II
UNIT - I
Introduction to Operations Research - Meaning - Scope – Models - Limitation. Linear Programming -
Formulation – Application in Management decision making (Graphical method only)
UNIT - II
Transportation (Non- degenerate only) – Assignment problems - Simple Problems only
UNIT - III
Game Theory: Graphical Solution – mx2 and 2xn type. Solving game by Dominance property -
fundamentals - Simple problems only. Replacement problem – Replacement of equipment that
deteriorates gradually (value of money does not change with time)
UNIT - IV
CPM - Principles - Construction of Network for projects – Types of Floats – Slack- crash programme.
UNIT -V
PERT - Time scale analysis - critical path - probability of completion of project - Advantages
and Limitations. Note: Theory and problem shall be distributed at 20% and 80% respectively.
REFERENCE BOOKS
1. Kanti Swarup, Gupta R.K. - Operations Research
2. P.R. Vittal - Operations Research
3. Gupta S.P. - Statistical Methods.
SEMESTER III
CORE 7 - CUSTOMER REALTIONSHIP MANAGEMENT
UNIT- I
Relationship Marketing- Overview, Meaning- Basis of Building Relationships- Customer
Lifetime Value- Conflict Management and Customer Retention.
UNIT- II
CRM- Evolution, Meaning, Definition, Objectives, and Benefits- Relationship between CRM &
Technology- Creating a CRM culture- Building blocks of CRM- CRM Strategies- Types of CRM.
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
Page 11 of 26 SCAA Dt.24.04.2015
UNIT- III
Planning CRM Project- General Business Goals and Objectives- Framework of Successful CRM-
CRM: Implementation Steps- Role of CRM and Employees, the HCRM Model, Way Forward.
UNIT- IV
Sales Force Automation (SFA)- Overview, Strategic Advantages, Disadvantages, SFA at
Inception and Today- Call center- Objectives, Classification, Functionality, Developments-
CRM & Data Warehousing- Steps, Information Processing- Data Mining Technology and
Process.
UNIT- V
CRM Marketing Initiatives- What is ECRM? - Levels, ECRM Tools- Difference between
CRM and ECRM- CRM: Opportunities, Challenges and Ways to avoid Pitfalls.
Text Book:
1. Dr. K. Govinda Bhat, Customer Relationship Management, Himalaya Publishing
House, 2010 edition.
Reference Books:
1. S. Shajahan - Relationship Marketing, McGraw Hill,1997, 2.Paul Green Berg –
CRM, Tata McGraw hill, 2002
CORE 8 -MANAGEMENT INFORMATION SYSTEM
UNIT I
MIS – Definition – features – steps in implementation of MIS – need for information –
information system and decision making – MIS as competitive advantage MIS structures
UNIT II
Traditional File Management System – Database Management System – Components – Design
– Conceptual design – ER diagram – Normalisation – Logical design – Hierarchial – Network
– relational Model – Physical design – Distributed database – Object Oriented database –
Client Server architecture.
UNIT – III
System development Life cycle – Prototyping – Rapid application development – System
analysis and design – Steps – Tools – Testing – Post implementation – Evaluation – System
maintenance – System Quality Control.
UNIT – IV
Decision support systems – group decision support systems – Business environment –
Teleconferencing – Features components – Structures – EIS – Artificial intelligence.
UNIT – V
MIS-strategic information systems - MIS for specific functions — production — finance —
personnel —marketing - inventory applications- managing international information systems-
global strategies- managing global systems, challenges
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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TEXT BOOKS:
1. L.M.Prasad, Usha Prasad- Management Information Systems, Sultan Chand & Sons,2005
2. Gerald.V. Post, David L Anderson- Management Information System, Tata McGraw Hill - 2002
REFERENCE BOOKS:
1. A.K.Gupta, Management Information System, S.Chand & Company, 2000
2. James O.Brien, Management Information System, Tata McGraw Hill , 2002
3. Kenneth.C.Laudon, Jane.P. Laudon , Management Information System, Prentice Hall
CORE 9 - CAPITAL MARKETS FOR BUSINESS PROCESS SERVICES
Unit I
Investments – Meaning and Importance – Speculators – Factors favourable for Investments-
problems – sources of Investment information.
Unit II
Financial services – Concepts – Objectives – Functions – Characteristics-Financial service
market-Concepts -Constituents-Growth and financial services in India - Problems-Regulatory
framework.
Unit III
Introduction to capital market – Meaning – Importance of capital market-role of capital market
– Regulatory framework for capital market – Types of security – Equity – fixed income and
government securities-OTC Products- Participants in Trade.
Unit IV
New issue market – Instruments of issues-functions – Players in the New issue Market-SEBI
Guidelines of public issue--Recent Trends. Secondary market-Role – Importance-organisation
– listing of securities in stock exchanges-Trading mechanism
-E-Trading.
Unit V
Derivatives – Meaning- Definition-Kinds of Financial Derivatives-Importance of Derivatives-
Types of Derivatives and Features-Forward-Future-Options-SWAP.-
REFERENCE BOOK:
CAPITAL MARKETS FOR BUSINESS PROCESS SERVICES - TCS Material
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
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CORE 10 - COMPUTATIONAL FINANCE – I - PRACTICAL
Unit I
Preparation of Income Statement. Input: Receipts & Payments, Functions to be used: Data
validation, Audit Toolbar, ‘fx’ – functions, Conditional Formatting, Combo Boxes, Controls,
Scenarios, Goal Seek, Auto Correct. Expected Output: Income Statement
Unit II
Time Value of money, Input: Cash Flows, Functions to be used: FV, NPER, PMT, PV, TYPE,
Expected Output: NPV, IRR, ROI
Unit III
Estimating the share price, Input: Share Prices, Functions to be used: Graph, Trend Setting
Expected Output: Trend
Unit IV Calculation of Risk Adjusted Rate, Input: Share Prices, Functions to be used: CAPM Functions
.Expected Output: Beta value and Trend line
Unit V
Capital Rationing, Input: Cash Flows, Functions to be used: Solver Parameters, Expected
Output: Ranking based on Pay-back period
Note: Practical Classes to be arranged in Computer lab.
Software essential: MS Office Excel
CORE 11 - BUSINESS COMMUNICATION
UNIT-I: Essential and Importance of Business Communication. Methods of ommunication –
Types – Barriers.
UNIT – II Communication through letters – Layout of letters business enquiries – Offers and
Quotations – Orders – Execution of Orders – Cancellation of Orders – Claims – Adjustments
and settlement of accounts – Letters of complaints – Collection letters –Status enquiries.
UNIT – III Bank correspondence – Letter to the editor. Correspondence of company secretary
with share holders and directors – Agenda – Minutes – Preparation.
UNIT – IV Communication through reports: Essentials – Importance – Contents - Reports by
individuals – Committees – Annual report – Application for appointment – reference and
appointment orders.
UNIT - V Internal communication: Short speeches – Memo – Circulars – Notices –
Explanations to superiors – Communication media – Merits of various devices – Intercom,
Telex and Telephone – Fax – Internet
B.Voc. Business Process and Data Analytics (UD) – 2015-16 onwards Annexure No.77A
Page 14 of 26 SCAA Dt.24.04.2015
Books for Reference:
1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Chand & Sons,
New Delhi, 2006.
2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖, R.Chand&Co, New Delhi,
2003.
3. Rodriquez M V, ―Effective Business Communication Concept‖ Vikas Publishing Company
,2003.
CORE 12: CAMPUS TO CORPORATE
UNIT – I Overview of corporate - History of corporate - campus and corporate – distinction - overview
of BPO industry in India and world
UNIT – II
Corporate culture - Corporate etiquette – importance of corporate etiquette in India, UK and
US - Dressing and grooming skills - Workplace etiquette - Business etiquette - Email etiquette
-Telephone and meeting etiquette - Presentation skills - Professional competencies: analytical
thinking - listening skills - time management - team skills - stress management
UNIT III
PC and data skills – MS word – introduction – functions - formatting – graphics – spell cheek
-printing
UNIT IV
Data skills – MS excel – introduction – formatting data – formulas in excel
Introduction to power point – editing and formatting – presentation – animation
UNIT V
Career planning – goal setting – values – understanding the world of work – sectors of
employment - talent management – talent acquisition – SWOT analysis – resume preparation –
Facing group discussion and interview
TEXT BOOKS:
1. Rajendra Pal & Korlahalli, Essentials of Business Communication, Sultan Chand & Sons,
New delhi, 2006
2. Dr. Vimala, A., (2016), Career Preparation and Talent Management, Oviya Publication,
Coimbatore
AOS 1 - INSURANCE FOR BUSINESS PROCESS SERVICES - I
UNIT I - RISK MANAGEMENT
Concept of Risk –Risk Management-Basic Concepts (Hazards, Perils, Assets, etc) – Types of
Risk, Risk identification- Risk evaluation- Risk Avoidance-Fundamentals of Insurance-
Characteristics of a valid contract-Insurance contract –Principles and Practices of an Insurance
Contract-Important terminology Parties in Insurance contract, Concept of premium, concept of
Bonus; Insight into Group Insurance-Group Life Insurance
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UNIT II - LIFE INSURANCE
Insight to Insurance-Important terminologies in a Life Insurance Policy-Parties in a Life
Insurance Policy-Individual life Insurance Plans-Supplementary Benefits – Policy Provisions-
Ownerships rights- Life Insurance Policy Life cycle(New Business & Underwriting, Policy
servicing, Claims, etc); Popular Life Insurance plans in UK & USA.
UNIT III - ANNUITY
Concept of Pension & Annuity-Types of Annuity-Annuity contract Provisions-Annuity; USA -
Fixed Annuity, Fixed Index Annuity, Insurance contract Insurance contract Variable Annuity-
Qualified & Non Qualified Annuity, Pension plan in UK – State, Employer, Individual;
Annuity & Income Drawdown Plan; Group Retirement Plan; Group Pension plan in UK.
UNIT IV - Types of Insurance
(Personal, Commercial, Health, Life, etc)-History of Insurance- Types of Insurance
Companies-Business units in an Insurance company; Insurance Regulators – India, UK, USA;
Reinsurance concept.
UNIT V - RETIREMENT SERVICES
Concept of Retirement Services-Retirement Planning-Asset Allocation and Asset Classes-Life
stages of an Investor-Defined Benefit &Defined Contribution-Individual Retirement
Arrangement in USA-Third Party Administrator for Retirement Services in USA-Life cycle of
Participants in a plan (enrollment contributions)-Categories of pension in UK-DWP & TPR-
Annuity and Income Drawdown Plan.
REFERENCE BOOK:
INSURANCE FOR BUSINESS PROCESS SERVICES - TCS Material
SEMESTER IV
CORE 13 - SERVICES MARKETING
UNIT - I Characteristics of Services – Service classification – Service Marketing – Service Design and
Blue printing.
UNIT - II
Segmentation and target market for services – Positioning of services -Services quality and
measurement.
UNIT - III
Concept of the service product-developing service product-pricing techniques and strategies
UNIT - IV Promotion-tools, mix and campaign planning distribution-Channel for services, Role of
intermediaries franchising.
UNIT - V
Customer care and services, Evaluation of customer dissatisfaction and retention, Services
strategies .
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TEXT BOOK:
1. Helen Woodruffe, Services Marketing, Mc Milan, 1995.
REFERENCE BOOKS:
1.Payne, Essence of Service Marketing, PHI, 1993.
2.R.S.N.Pillai & Bagavathi, Modern Marketing-Principles & Practices, S.Chand & Sons, 2005.
3.K Ramamohana Rao , Services Marketing, Pearson Education, 2000.
4.Philip Kotler, Marketing Management, Prentice Hall, 2005.
CORE 14 - BANKING FOR BUSINESS PROCESS SERVICES
Unit I
Commercial Banks - functions –Central Banking- functions-Credit Control- methods adapted
by Central Bank- State Bank of India- structure and functions: Co-operative Banks in India:
Commercial Banks in rural financing -NABARD- Recent trends in Indian Banking – E-
Banking – Core Banking – Universal Banking – Corporate Banking,
Unit II
Overview of banking-Functions and products of banks-liabilities-deposits-Asset-Loans and
advances-payments-risk management
Customer Service-Data and voice-maintenance disputes and complaints-Metrics management-
productivity-quality SLA tracking and monitoring-pricing methodologies- commonly available
certifications--Risk &control-AMC-KYC info security
Unit III
Retail Banking-account origination-Account servicing-Issue of cheque books-AML/KYC
check-Account conversion-closure-customer correspondence ATM management
Time deposits-Placement, Maintenance Breakage Liquidation-Roll over Booking and Top up-
Payment processing
Retail wealth management-Mutual fund processing-equities- bonds -structured notes corporate
actions-Reconciliation-risk control and information security
Unit IV
Cards- Basics of card- components-types-entities involved-overview on association
Origination-account opening-dispatch delivery card maintenance Payment-concepts
applications-investigation-statement validation-Products on cards-rewards programs
merchandising offers
Unit V
Cards authorization and risk reviews-settlement life cycle- reconciliation-accounting and
interchange settlement-Referral authorization-bank account and payment reconciliation-
GL and ATM reconciliation-Dispute processing and fraud investigation-collections including
data review-Field collection and collection audit
REFERENCE BOOK:
Banking for BPS - TCS Material
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CORE 15 - COMPUTATIONAL FINANCE – II - PRACTICAL
Unit I
Leverage
Input: Various Cost
Functions to be used: Goal Seek
Expected Output: DOL, DFL and DCL; BEP graph
Unit II
Designing Capital Structure
Input: Summarized Income Statement
Functions to be used: Goal Seek
Expected Output: EPS, EPS growth rate.
Unit III Inventory Management
Input: Inventory data
Functions to be used: Scenarios
Expected Output: EOQ, Max level, Min level, Graph.
Unit IV
Credit Policy
Input: Opening and Closing Receivables.
Functions to be used: Min, Max
Expected Output: Aging Schedule
Unit V
Cash flow Estimation
Input: Cash flows
Functions to be used: Auto correct
Expected Output: Cash Budget
Note: Practical Classes to be arranged in Computer lab.
Software essential: MS Office Excel
Text Book:
Bodhanwala.R.J, Financial Management using Excel Spreadsheet, Taxmann
Publication, New Delhi. 3rd Edition, (2010).
CORE 16 - CAREER PREPARATION AND TALENT MANAGEMENT
Unit I
Skill set requirement for Entry level careers in various service sectors like IT, ITES, Private
Education, Banking, Insurance, Logistics, Health services.
Unit II
Career preparation: Assessing relevant education and skills, Self awareness and Personality
types
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Unit III
Aptitude assessment: Analytical, Mental, English and Domain knowledge.
Unit IV
Talent management: Meaning and process, Source and pre-adjustment, Talent acquisition
strategy, key performance indicators.
Unit V
Career development task: Personal values and goals, Career alternatives.
Dr. Vimala, A., (2016), Career Preparation and Talent Management, Oviya Publication,
Coimbatore
CORE 17 - RESEARCH METHODS
UNIT – 1
Research – Definition –Importance – Advantages and Limitations – Research Process-
Problem Identification – Hypothesis: Advantages of Hypothesis – Criteria of a good
Hypothesis – Types of Research Hypothesis.
UNIT - 2
Research Design: Exploratory Research Design – Descriptive Research Design. Sampling –
Sampling Process and Selection – Determination of Sample Size and Sampling errors.
UNIT – 3
Data Collection : Types and Sources of Data – Techniques of Data Collection : Questionnaire
– Interview – Observation. Attitude Measurement and Scaling Techniques – Reliability and
Validity concepts. Data Processing (Editing, Classification and Tabulation).
UNIT – 4
Statistical Measures for Data Analysis: Formulation and Testing of Hypothesis – Z-test, t-test
and Chi-square Test (Simple Problems).
UNIT - 5
Interpretation and Report Writing – Steps in Report Writing – Layout and Types of Report.
Graphical Representation of Results.
TEXT BOOK:
C.R. Kothari - Research Methodology, Wishwa Prakashan, 2008
REFERENCE BOOKS:
1. P.P. Arya and Yesh Pal, Research Methodology in Management (Theory & Case
studies), 2000
2. P. Saravanavel, Research Methodology, Kitab Mahal, 2004.
3. Boyd and Westfall, Marketing Research, AITBS, 2001.
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AOS 2- INSURANCE FOR BUSINESS PROCESS SERVICES – II
UNIT I - INSURANCE GENERIC OVERVIEW
What is Insurance- Purpose and Need of Insurance -The Business of Insurance – Pooling of
Rises & Resources- Contract of Insurance- Condition necessary for a contract- Contractual
Duty – Role of Insurance in Economic Development. I.R.D.A- Regulations Insurance Act,
1938
UNIT II - HEALTH CARE INSUARNCE
Concept of Health care insurance-How Health care insurance workers-Key challenges of
Health Care Industry-Health Care Eco system-Health Care regulations and standards; USA -
HIPAA-Medicare-Medicaid-Individual Health care insurance policies-Managed Care .
UNIT III - PROPERTY AND CASUALTY INSURANCE
Non-Life Insurance Concepts; Hazards,
Perils,Catastrophe,PropertyDamage&BusinessInterruption,Policy,
Exclusions,Indemnity,Deductibles,Retyention,Premiums,Limits,Salvage,Subrogation,etc;
Insurance Providers- Co-Insurance, Reinsurance, Captive Insurance; Underwriting Process-
Policy servicing Process, Claims Process; Property Insurance plans – USA;
UNIT IV - DEPOSIT AND CREDIT INSURANCE
Nature, terms and Conditions, claim recovery etc., public liability insurance; emerging risk
insurance structure and power, function of General Insurance Corporation of India; Deposit
Insurance and Credit Guarantee Corporation.
UNIT V - MARINE INSURANCE
Law relating to marine insurance; scope and nature; types of policy; insurable interest;
disclosure and representation; insured perils; proximity; cause; voyage; warranties;
measurement; subrogation; contribution; under insurance.-
Fire Insurance- The Standard Fire & Special Perils Policy- Terrorism Cover- Special Policies
REFERENCE BOOK
Insurance for Business Process Services, TCS Material
SEMESTER V
CORE 18 - COMPETENCY MAPPING AND HUMAN RESOURCE MANAGEMENT
– BPS CONTEXT
UNIT – 1
(A) Meaning and Definition of HRM – Objectives and Nature of HRM – Functions and
Importance of HRM – Role of HRM.
(B) Job Analysis: Process of Job Analysis – Job Description –Job Specification.
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UNIT - 2
(A)Recruitment: Definition and Objectives of Recruitment – Recruitment Policy –Sources of
Recruitment and Methods of Recruitment. Selection: Definition and Purpose of Selection –
Selection Procedure.
(B) Training and development of Employees – Training Objectives – Need for Training –
Training Methods – Advantages of Training – Performance Appraisal System: Components
and Methods of Performance Appraisal.
UNIT – 3
Individual and Organizational Development: Definition, Objectives and Characteristics of OD
and HRD Intervention. Job Satisfaction: Definition and Factors of Job Satisfaction.
UNIT – 4
Career Planning and Succession Planning. Objectives, Process and Career Counseling –
Advantages and Limitations – Career Development stages. Promotion, Transfer and Demotion
UNIT – 5
Definition of Labour Welfare- Objectives and Scope of Labour Welfare – Principles of Labour
Welfare Programmes- Ethics in HRM- Recent Techniques in HRM.
TEXT BOOK:
Subba Rao. P - Personnel and Human Resource Management (Text and cases), Himalaya
Publishing House, 2004
REFERENCE BOOKS:
1. Udai Pareek & T.Venkateswar Rao - Designing and Managing Human Resource Systems,
Oxford and IBH Publishing Company, 2003
2. T.D.Tiwari & Anuja Thakkar, New Dimensions of HRWisdom Publication, 2005.
3. L.M. Prasad, Human Resource Management, Sultan Chand & sons, 2006.
CORE 19 – FUNDAMENTALS OF BUSINESS ANALYTICS
Unit I
Introduction to the BA Role: Business Analyst – The evolving role of the Business Analyst –
The BA roadmap – different levels of business analysis – The basic rules of Business Analysis
– IT and non-IT change Basic Principles of Business Analysis – Classical Requirements
Engineering and Business Analysis – Tasks performed by Business Analysts. Project
Definition and Scoping: Aspects of a project – The importance of understanding and defining
objectives and scope and identifying stakeholders – Projects phases and deliverables – The role
of the BA across and project lifecycle – Project approaches (and how they affect the BA) –
Waterfall, Agile, Interactive, Incremental.
Unit II
Interviewing and Fact Finding: The user perception of IT and projects – Interview different types
of user and to capture and assimilate information. Requirements Definition: Requirements –
Different techniques for documenting requirements – Types of requirement including Business,
Functional and Non-Functional – The importance of defining requirements at a high and low
level of detail - * The difference between requirements and solutions* - Identifying requirements
– Business Stakeholders to drive out high quality requirements.
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Unit III
Process Modeling: Examines business process modeling – Introduces the industry standard
process modeling technique – BPMN – Diagram leveling (how much detail to show in a
diagram) – Process modeling as a requirements definition tool. Business Analysis Planning &
Monitoring: Plan Business Analysis Approach – Conduct Stakeholder Analysis – Plan
Business Analysis Activities – Plan BA Communication – Plan Requirements Management
Process- Manage Business Analysis Performance.
Unit IV
Data Modeling: Data modeling – Entity relationship diagrams and define attributes.
Elicitation – Prepare for Elicitation – Conduct Elicitation Activity – Document and confirm
Elicitation Results. Ensuring Requirements Quality: Development of Use Cases and scenarios
– Requirements quality criteria.
Unit V
Managing Delivery: Getting to solutions – the role of the BA beyond the requirements definition
phase. Defining detailed requirements – Identifying business impact – Supporting business
implementation. Requirements Engineering Techniques: Production of a Requirements Catalogue
– Requirements Databases and CASE tools – Knowledge Types and Investigative Techniques –
Prototyping – Structured Walkthroughs – Requirements Management.
* Self Study Text Book:
1. Haydn Thomas – Demonoid (2012), Business Analysis Fundamentals, Kalyani Publishers,
reprinted 2012, Fourth edition.
Book for Reference:
1. Thomas Frisendal (1999), Design Thinking Business Analysis: Business Concept Mapping,
Educational Publishing, ISBN: 0324015658.
CORE 20 - SUPPLY CHAIN MANAGEMENT
UNIT-I
Supply Chain Management (SCM) – Meaning and Definition- Objectives – Importance of
SCM- Scope of SCM- Types of SCM- Major drivers of SCM- Supply chain as a profession-
Need for SCM in market today-Supply chain strategy.
UNIT-II
Demand Management-Basic concepts-supplier Management-Basic concepts-Operation
Management in SCM- Basic principles- Lean Manufacturing and SCM- Concepts-Benefits of
Lean Manufacturing-Elements. Mass Customization-Characteristics-Drivels-Levels-
characteristics-Methods- SCM and Mass customization-Outsourcing-Core competencies-
working models.
UNIT-III
Procurement Management in SCM- Introduction-Purchasing cycle- types – Inventory models-
EOQ model-Inventory terminology- Inventory Management- Inventory counting system. JIT-
Elements- Benefits-Vendor Management.
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UNIT-IV
Logistics Management- History and Evolution- Elements-Distribution of Management-
Distribution strategies-Transportation Management- Participants in transportation- modes of
Transportation-decision factors and transport documentation- Fleet management- process-
factors- Inter model transportation- containerization- Warehousing-Types- Warehouse
Management System (WMS)-Packaging-3PL-4PL-Reverse Logistics.
UNIT-V
Information Technology for SCM- concepts- IT applications in SCM- Benefits of Integrated
SCM tools- Role of Internet in SCM- Green Logistics-Data Mining and Data Warehouse.
TEXT BOOK:D.K. Agarwal, Logistics and supply chain management, Macmillan India Ltd,
2003.
REFERENCE BOOKS:
1. David Simchi Levi, Philip Kaminsky and Edith Simchi Levi ,Managing the supply chain
,The Definite guide, Tata Mcgraw Hill, 2004.
2. Burt, Dobler and Starling , World Class Supply Management , The Key to SCM, Tata
McGraw Hill, 11th
edition, 2003.
3. G. Raghuram, N. Rangaraj, Logistics and supply chain management, Macmillan India
Ltd,2010.Donald Bowersox, David Closs, M. Bixby Cooper, Supply Chain Logistics
Management, Mc Graw Hill, 2012
CORE 21 - PROMOTIONAL MANAGEMENT
UNIT – I
Advertising: Meaning – Importance – Objectives – Media: Print Media, Electronic Media,
Outdoor Media, Point of Purchase and Internet (Medium of the New Millennium), Cinema–
Exhibitions, Trade fair – Transportation advertising.
UNIT – II
Advertising Agencies: Features and Functions of Advertising Agencies – Selection of an
Advertising Agency. Advertising Budget - Advertising Appeal: Essentials of Good Appeal –
Classifications of Advertising Appeals. Ethics in Advertising.
UNIT –III
Advertising Layout – Functions –Types Layout – Advertising Campaign – Steps in Campaign
Planning – Measurement of Advertising Effectiveness: Pre – Concurrent and Post testing.
UNIT – IV
Sales Promotion: Meaning – Methods – Promotional Strategy –Advertising Technique of Sales
Promotion – Consumer and Dealer Promotion – After Sales service – Warranty – Guarantee –
Personal selling – Objectives – Process of Personal Selling – Salesmanship – Types of
Salesmen.
UNIT – V
Sales Force Management – Importance – Sales Force decision – Sales Force size – Training ,
Methods and Motivating Salesmen – Fixing sales territories – Quota – Evaluation.
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TEXT BOOKS:
1. P. Saravanavel & S. Sumathi - Advertising & Salesmanship, Margham Publications, 2006.
2. C.N. Sontakki, Advertising, Kalyani Publishers, 2006.
REFERENCE BOOKS:
1. Chunawalla, Kumar, Sethia Subramanian & Suchak, Advertising – Theory & Practice,
Himalaya Publishing House, 2002.
2. George E. Belch & Michael A Belch, Advertising & Promotion, Tata Mc Graw Hill
Publishing Company, 2004.
AOS 3 - BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
UNIT I
Ethics – Meaning, Definition, Objectives, Sources, Types – Ethics and business – Need,
Importance, Nature, Scope and Objectives – Myths about business ethics – Ethics and the
organization – Running an ethical business.
UNIT II
Ethics in marketing: Ethics in areas of advertising, new product pricing, product packaging
and labeling, personal selling, international marketing, supply chain management – criticism of
ethics in marketing – Ethics in ;retail business.
UNIT III
Ethics in HRM: Privacy issues – psychological expectation model – Restricting and layoffs –
wages empowerment of the weakest and uniquest – Advancement of women in the workforce
– Human quality development – Sexual harassment – Discrimination – Whistle Blowing vs
Organizational loyalty – Employer rights and responsibilities
UNIT IV
Ethics in production and operations management – Ethics in finance
Specific laws that affect retailers.
UNIT V
Ethics in global business – Ethical international decision – Making methods – Corporate
responsibility and the environment
TEXT BOOKS:
Business Ethics- Text and cases – C S V Murthy, Himalaya publishing house, 2nd
edition, 2006.
REFERENCE BOOKS:
1.Business ethics – A stakeholder and issues management approach – Joseph W Weiss,
Thomson (South-Western), 3rd
edition, 2003.
2.Retailing management – Text and cases – Swapna Pradhan, Tata McGraw Hill, 2nd
edition, 2004.
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SEMESTER VI
CORE 22 – RELATONAL DATABASE MANAGEMENT SYSTEM
Unit I
Database system architecture – Database system – Definition, Purpose, View of Data:
Operational Data, Data abstraction and data independence, Instance and Schema – Architecture
for a database system – Data Models (Relational Approach, Hierarchical approach, Network
approach).
Unit II
Entity Relationship model – Basic Concepts: Keys, Entities and Attributes – Relationships: one
to one, many to may, one to many – DDL.
Unit III
Data manipulation languages – Insert, select, delete, update tables, view-defining and
manipulating view, access control in SQL – Transaction Control – Embedded SQL – Cursors.
Unit IV
Relational Database concepts – Relational database management system – Definition of
Relation. Relational Algebra: Relational Operations – Set operations on Relations. Queries –
Join Operations.
Unit V
Normalization process – Introduction – Functional Dependency -1, NF – 2, NF – 3, NF –
Boyce-code NF. Normalizing the model – (Table Instance Charts)
* *Self study Text Book
Madhulika Jain & Vineeta Pillai, 2008, Introduction to Database Management, BPB
Publications, New Delhi.
Books for Reference
1. Abraham Silberschatz Henry F. Korth and S. Sndharshan, 2009, Database System Concepts,
Tata McGraw Hill, New Delhi.
2. Ramon A. Mata and Pauline K. Cushman, 2009, Fundamentals of Relational Databases, Tata
McGraw Hill, New Delhi.
CORE 23 – BUSINESS INTELLIGENCE AND LOGICAL ANALYTICS
UNIT I
Introduction to Business Intelligence: Framework for Business Intelligence – Intelligence Creation –
Transaction Processing Versus Analytic Processing – Major Tools and Techniques of BI.
UNIT II
Data Warehousing – Data Warehousing Definition – Process – Architecture – Data Integration –
Data Warehouse Development – Data Warehousing Implementation – Real Time Data
Warehousing – Data Warehouse Administration, Security Issues and Future Trends.
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UNIT III
Business Performance Management – Strategize – Plan – Monitor – Performance Measurement
– BPM Methodologies – Performance Dashboards and Scorecards.
UNIT IV
Data Mining for Business Intelligence – Concepts and Definition – Applications – Process –
Methods – Artificial Neural Networks – Data Mining Software Tools. Text and Web Mining –
Concepts – Natural Language Processing – Text Mining Applications – Process – Tools – Web
Mining Overview – Web Content Mining and Web structure – Web usage Mining.
UNIT V
Business Intelligence Implementation : Integration and Emerging Trends – Implement BI – BI
and Integration – Connecting BI systems to Databases and other enterprise systems – On –
Demand BI – Issues of Legality, Privacy and Ethics – Emerging Topics in BI.
Text Book:
Efraim Turban et al., 2012, Business Intelligence A Managerial Approach, Pearson
Publications
Galit Shmueli et al., 2011, Data Mining for Business Intelligence, Wiley Publication
CORE 24 - INTERNATIONAL BUSINESS ENVIRONMENT
UNIT – I
Environmental adjustment needs – Analyzing the international marketing environment – Vital
importance of continuous monitoring, adopting to the changing environment.
UNIT – II The national physical endowment – Topography – Climate – The nature of Economic activity
– Rostow’s view. Infrastructure – Transportation. Energy – communication – Urbanisation –
Tax structure, Inflation foreign investment.
UNIT – III Cultural environment: Material culture – language – Aesthetics – design, colour, music, brand names
– educational – religious – Attitudes and values – Eastern Vs Western Culture.
UNIT – IV Legal environment – Bases for legal system – Jurisdictation International Legal disputes –
International dispute resolution crime, Corruption and law – Commercial law within countries
– Impact on International law on Business of human Rights.
UNIT – V Fundamentals of environmental protection and economics – Environmental problems, air,
water pollution – forests – land use – Environmental policy : Basic approach – Regulation –
Distributive effects – International policy – India’s policy and the relevant constitutional
provisions – law of environment – protection in India.
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TEXT BOOK:
1. International Marketing : Onkvist & Shaw
2. International Marketing : Philip R. Careora
3. Environmental Economics : M. Karpagam
4. Environmental Pollution : Katyal, Timmy & Satake.
AOS 4 - ENTREPRENEURSHIP DEVELOPMENT AND PROJECT MANAGEMENT
UNIT I Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship -
Entrepreneur - Role of entrepreneurship in economic development.
UNIT II Factors affecting Entrepreneur growth - economic – non-economic. Entrepreneurship
development programmes - need - objectives – course contents - phases - evaluation.
Institutional support to Entrepreneurs.
UNIT III Project Management: Meaning of project - concepts - categories - project life cycle phases -
characteristics of a project – project manager - role and responsibilities of project manager.
UNIT IV
Project identification - selection - project formulation – contents of a project report - planning
commission guidelines for formulating a project - specimen of a project report.
UNIT V Source of finance for a project - Institutional finance supporting projects project evaluation -
objectives - types - methods.
TEXT BOOK
1. Entrepreneurial Development: S.S.Khanka
2. Entrepreneurial Development: C.B.Gupta & N.P. Srinivasan
3. Project Management : S.Choudhury
4. Project Management : Denis Lock