1Social Networking – The Indian Operator’s Story

2Hellotxt e Viadeo

The brand is the people

3Hellotxt e Viadeo

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She was already special as it was

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Imagine multiplied by all possible facets

5Hellotxt

Hellotxt tool that simplifies your customer’s social life: -Writing and reading on a 50 + socials networks-Available on the web, iPhone, iPad, Android and mobile

6The Indian Dream – Taming the Social Animal

High penetration of Social Networks

Well distributed Social Network Population (A, B and C towns)

Max use of office environment - PC or laptops for Update on Social Sites

Increasing restrictions on Office Networks for Social Internet Access

7India Network

Limited Mobile Data Networks usage seen across operators – High Data Cost

High cost of Data Usage on Network – Monetization via Advertisement ??

• Social Network Sites at best can generate data revenue

• Co-Branding an Option BUT what is in it for the OPERATOR

8What is in it for the Operator

Hellotxt helps customer of the operator a quick and easy management of social feeds across 50 + social networks via Single Operator Portal

• USP for Customer Attraction & Retnetion

• Up’s Stickiness to Operators Portal

• Increases Potential for Cross Promotion of Other operator properties

• Increases Advertisement Revenue

9Go Beyond Normal

Operator Portal for Multiple Social Site update can be Monetized via Subscription Pack on WAP Site

Go Beyond WAP – HelloTXT SMS – Subscription Packs

10Hellotxt on deck with operator

– mCampus B! Co-branded Portal (WAP) & SMS

– Operator Portal & SMS

– xCampus B! Co-branded Portal (WAP) & SMS

11How do “I” do It

0 – 30 Days30 – 60 Days & Beyond

3 C’s of Marketing (Redefined)– Consultation– Co-operate– Consolidate – “The Cill”(pronounced “Kill”)l

12Strategy Days 0-15 - Consultation

Understand

– Company & Culture

– Products & Technology

– Traditional Customers Requirements

– Traditional Sales Pitch

– Sales Process

13Strategy Days 15-30 – Co-operation

Adapt

– Maximize Product Knowledge

– Try attend a Joint Sales Pitch

– Try for a fit to Indian Market based on past experience

– Build relationship with Teams both Sales & Tech

– Knowledge of • Delivery Requirements• Timelines• Budgeting• Benchmarking

– FAQ’s

14Strategy Days 31- 60 – Consolidation or Cill(Pronounced “KILL”)

Fit in Level 1 Contacts– Existing Operator contacts (my)– Existing Customer contacts of Convergys– Existing Channel Partners / SI Partner – Open Sales Pitches

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Strategy Days 60 and Beyond

– Reference for Existing Operator contacts – Cold Calling– Exhibitions, Conferences & Seminars– Grow the Sales Funnel– Harvest the Pipeline

15Why ME

Team Player & Team Builder (yet being an Individual Performer)

Hands on - in Technology

In-depth knowledge of Sales

Excellent Relationship Skills

+16 Years of Solutions Sales in Technology Products Companies

Vast travel exposure across the Globe

Opened New Markets for Technology Products in

• India• Middle East & • Africa

Existing relations with Operators in India

16Hellotxt e Viadeo

Thanks!!!!

Bhupesh Sehgal