ib&cc pooja sehgal
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WHAT DO SUCCESSFUL
BRANDS DO DIFFERENTLY?
Presented by: Pooja Sehgal
Research Scholar, DMS, IIT Delhi
BRANDS PROMISE WHAT
THEY CAN DELIVER
CONSISTENTLY DELIVER
WHAT THEY PROMISE, AND
BEYOND
STAND FOR SOMETHING
DO NOT COMPROMISE
EVOLVE, TO REMAIN
RELEVANT
CONNECT, REACH OUT,
COMMUNICATE AND
INVOLVE
THE CHALLENGE IS
HOW?
MAKE IT ABOUT THEM
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CLEARLY ARTICULATE
WIIFM
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CREATE OPPORTUNITIES
TO LISTEN
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ACT ON FEEDBACK,
THEN TALK ABOUT IT
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APPLY INTUITIVE
TECHNIQUES
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SURPRISE
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DON’T MAKE ME THINK
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THANK YOU