Bhushan Steel Limited

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Bhushan Steel Limited (earlier known as Bhushan Steel and Strips Limited) (“Bhushan Steel” or “BSL” or the “Company”), established in 1989, is engaged in the business of steel manufacturing, steel processing and allied activities. It is the market leader in the secondary steel sector for cold rolled (CR) products and the third largest player in the CR segment in India.

Sales Offices are located all over the country i.e. Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Pune, Chandigarh, Agra, Agartala, Jammu, Dehradun, Delhi, Bhubneshwar, Vadodara, and many more.

The registered & corporate office of BSL is situated at New Delhi, and its main plants are located at –

 Sahibabad Industrial area Ghaziabad (U.P),

Khapoli (Maharashtra),Meramandali - Dhenkanal (Orissa).

ProfileProfile

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Bhushan Project SiteBhushan Project Site

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Commenced operations in 1989 with a capacity of 60,000 tons & a turnover of USD 11.24 million.

Transformed to 3rd largest producer of Cold Rolled Steel after Steel Authority of India (SAIL) & Tata Steel with an installed capacity of one million tons and sales of more than USD 1 Billion.

Focused on niche high value added segment of automobile and white goods & is today a leader in these segments. Recently started the country’s largest Colour Coated line and first to manufacture the Galume ( zinc and aluminum coated sheets / coils ).

Principal production facilities at Sahibabad, Uttar Pradesh, Khapoli, Maharashtra and Dhenkanal in Orissa (scheduled to be completed in July 2009).

Invested in latest technology/ equipment without compromising over cost.

First to set up a high tech plant in 1996 to cater to automobile and white good sector, in technical tie-up with Sumitomo Metals, Japan.

BSL is a Profit making and dividend paying company since inception.

SnapshotSnapshot

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Growth trajectoryGrowth trajectory

Contin

uous upgradatio

n of tech

nology

Continuous u

pgradation of te

chnology

and adding up new capacit

ies

and adding up new capacit

ies 2003-06 • Mumbai project commissioned – 425,000 Mt• Galume, Colour Coated, HTSS, H&T, Drawn Tubes

installed apart from CR & GP.• Power Plant – 24 MW

1993-94• Skin pass mill, Cut to length, CR Slitter • Auxiliary equipment of GP Line

1991-93• Continuous galvanising line – 100,000 tpa• Shift from full hard to drawn & deep drawn grade

1988-89• New cold rolling mill – 60,000 tpa • Total Installed Capacity – 120,000 tpa

1994-97• Hitachi CR Mill (1700 mm) – 350,000 tpa • GP/GC Line – 40,000 tpa• Power Plant – 12 MW

1998-2001• Continuous Galvanizing Line – 85,000 tpa• Replacement of CR Mill -50,000 tpa• Power Plant – 12 MW • Kathabar & Annealing bases

USD 11.24 mn

USD 28.76 mn

USD 33.26 mn

USD 78.43 mn

USD 237.75 mn

USD 644.49 mn

USD 1013 mn2006-082006-08 • Orissa Plant - Sponge Iron – 680000 tpa - Billets – 300000 tpa - Power Plant – 110 MW

GP – Galvanized Plane GC – Galvanized Coil CR – Cold Rolling

COMPANY’S CLIENTSCOMPANY’S CLIENTS

Ford General Motors Bajaj Auto Hyundai Fiat(Palio) Hindustan Motors TELCO Honda SIEL Car Mahindra & Mahindra Ashok Leyland and many others as well as leading white goods

manufactures like LG, BPL, Godrej, Electrolux, Whirlpool, Videocon, Samsung amongst many more.

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OBJECTIVE OF COMPANYOBJECTIVE OF COMPANY

High attention to complaint resolution. High attention to complaint resolution. Communication and Information exchange. Communication and Information exchange.   To start documentation of markets returns dealer wise. To start documentation of markets returns dealer wise.   To empower the workmen on individual work area to ensure that only quality products To empower the workmen on individual work area to ensure that only quality products

are passed on the next stage of production. are passed on the next stage of production.   Continuous training for the development of human resources. Continuous training for the development of human resources.   Reducing manual handling to a minimum.Reducing manual handling to a minimum. To minimize the accident level

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BSL: StrengthsBSL: Strengths

Adoption of latest world class technologies and equipments - first in the Country

Leader in high value added segment (Automobile & white goods sector)

Largest Colour Coated Line in the Country and first to manufacture Galume Sheets

BSL has managed and controlled its leverage efficiently

Technical tie-up with Sumitomo Metals, Japan

Economy of scale – total cold rolled capacity of one million tons

Near port facility – Export competitiveness

Matching customer requirement – introduced service centre concept

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Customer Profile . . . .Customer Profile . . . .

OE M

AUTOMOBILESECTOR

WHITEGOODSSECTOR

Maruti, Tata Motors, Eicher, Honda Motors, Mahindra & Mahindra, Ford Motors, GM Motors, Hindustan

Motors, Yamaha Motors, Honda Scooters, Bajaj Auto, Ashok Leyland

Whirlpool, Electrolux, LG, Samsung, Videocon, Godrej, Carrier,

Voltas, General, BPL, JCT Electronix . . .

BSL in recent past has been emerged as major Indian supplier catering to Auto & White goods majors (including their ancillaries in India) with largest share in meeting their requirements (to name a few of them)

Organizational Communication Organizational Communication ProcessProcess

Communication is the lifeblood of all organizations, whether local or national, corporate or nonprofit, governmental or professional. In fact, communication processes create and maintain organizations - from management to meeting, from delegation to decision-making, from interpersonal relationships to public speeches.

BSL follows a very clear and distinct communication system which is understood by almost all the employees. The various modes of communication used at BSL are as follows:

  Written Notices Circulars Direct Contact Open Sessions Suggestion Boxes

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OBJECTIVES & RESEARCH METHODOLOGY:OBJECTIVES & RESEARCH METHODOLOGY:

AIM & OBJECTIVES:    To find the most liked system of Communication.   To identify if there are any barriers in Communication system.   To find out the reasons of communication barriers.   To suggest remedial measures.     SCOPE OF STUDY:   To study the system of Communication prevalent. To identify the Barriers. And suggest improvements, hence.  

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There are two modes of interpersonal communication: 

Verbal communication involves use of spoken words.

Non-verbal communication- involves body language, facial expression, tone of voice, posture, movement, dress etc.

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Verbal communication Oral Communication: Oral communication is information spoken by mouth;

the use of speech. Some of the examples of Oral Communication are: Face to face communication,Telephonic Communication, Public Address System (Speech), Informal rumor mill (Grape Wine), Audio & Visual Media(Radio, TV), Lectures, Conference-Interchange of views, Meetings, Cultural Affairs.

Written Communication: Communication by means of written symbols (either printed or handwritten). Some of the examples are: Orders, Instructions, Letters, Memos, Reports, Policy manuals, Information Bulletin, Complaint System, Suggestion System, etc

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NON VERBAL COMMUNICATIONNON VERBAL COMMUNICATION

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Body Language includes facial expression, eye contact, postures, gestures, touch.

Para Language is the way we say something rather than what we say, is another nonverbal code.

Space Language includes surroundings (Design & Language). It communicates social status also.

Sign Language: A sign language is a language which, instead of conveyed sound patterns, uses visually transmitted sign patterns.

BARRIERS TO EFFECTIVE COMMUNICATIONBARRIERS TO EFFECTIVE COMMUNICATION

Badly expressed messages.   Faulty organisation.   Distrust of communicator.   Restricting communication.   Poor retention.   Different backgrounds.   In-group language.   Inattention.  

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RecommendationsRecommendations

The following recommendations were made:   # the rumour system should be stopped i.e. less of

gossiping at work because this hampers with the proper conduction of information and results in sheer confusion.

  # there should be some sort of in house magazine

giving all the changes in the various departments should be given in it.

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questionnaire Name: Designation: Department:

For Workers…. Please tick the appropriate 1.How does information flow from top management to lower level of organization about any changes and deveploment?o Verbalo Circularo Phone Call2.Do you think your views and suggestions are welcomed?o Yeso No3.What is the most preferred form of communication?o E-mailo Circularo Phone callo Direct method

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4.Do face any barriers of effective communication?o Noo Yes

if yes,do you know other channel to handle grievences ………………………………………………………………5.How do you get information about any changes in the organization? Formal1. Written2. Verbal Informal

Note : Same communication skills are applied for Manager, Officers, and for Workers.

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ConclusionConclusion

The company follows a very distinct and clear system of communication.   Before the starting of the steel plant the company did not have a very good system of

communication but now it is voted to be very satisfactory by 80% of the group (considering the group all together).

  People have full trust in the time officer for suggestion to be made and given to the personnel

department.   For everyone notices are, hung on the board but still for those who miss it or can’t read it on time,

officers personally contact the person.   Large no. of people follow the direct contact system here because system of communication is very

transparent and people feel hierarchical system of communication is very good and they accept it.   Suggestion boxes are hung in the time office for suggestions to be made and given to the

personnel department.   A huge grapevine exists in the company and so for managers and officers also, the changes in a

company are automatically transferred, so information is not very confidentially stored till it reaches everyone, it is already known.

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Visuals from Project Site……..Visuals from Project Site……..

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Visuals from Project Site……..Visuals from Project Site……..

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Visuals from Project Site……..Visuals from Project Site……..

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Visuals from Project Site……..Visuals from Project Site……..

Thank you…Thank you…