Blue Horizon Venture Consulting Overview

January 2012

Todd SmithManaging DirectorBlue Horizon Venture Consulting904.372.9222904.372.9223 faxtodd@BlueHorizonVC.com www.BlueHorizonVC.com

Business planning for the 21st century

About Blue Horizon Venture Consulting

Company OverviewBlue Horizon, founded in 1998, is the “One Stop Shop for Emerging Growth Ventures.” We support businesses seeking growth capital by preparing:

Business plans Financial forecasts Investor presentations Capital Acquisition Plans Strategic Plans/Forecasts Valuations International Rollout Plans Business Brokerage Interim ExecutiveManagement

Through our partner company, MindForce, we have access to an extensive network of advisors specializing in marketing, business development, accounting, corporate law, intellectual property, and many other fields. Thus, we are able to take on large scale projects requiring a broad range of expertise and meet tight deadlines without incurring the overhead of supporting a large payroll or infrastructure.

Track RecordMost entrepreneurs have less than a 1% chance of raising venture capital. In contrast, the vast majority of our clients have gotten funded, have commitments for funding, or have been acquired:

In addition, nearly all of our clients are successful in obtaining meetings with potential investors. We challenge you to find another business plan consultant with such a record.

Consulting Team

We are experienced entrepreneurs, and have been developing business plans for many years. Beyond that, we want to be your long-term partner on the road to success, and we can help you every step of the way!

What Makes Blue Horizon Venture Consulting Different

Many consultants are able to create a half-decent business plan if you can afford to take the time to describe everything in sufficient detail (and already have all of the answers).

We go several steps further: As a small firm, we provide each client with expert,

senior-level service and attention. You don’t get passed off to a 20-something MBA.

We use our extensive business experience to add value to each engagement. We don’t just write business plans – we help you craft your overall business model and strategy for success.

We have a vast network of expert contacts we can call on in a variety of technical, legal, financial, and other fields to help us craft the best solution for you.

As a full-service agency, we can support a wide variety of your future needs long after this project is completed.

Unlike many highly specialized consulting firms, we bring a broad perspective and interdisciplinary insights to the table. This translates into deliverables that consistently exceed client expectations by a wide margin. Furthermore, engaging a single consulting firm to create multiple deliverables ensures a consistent, unified end product.

We offer a wide variety of educational resources to assist you in your business every step of the way!

Process & FAQs

Business Planning ProcessOur highly collaborative consulting engagements typically involve the following steps:

Initial discussion to understand your basic needs. Review your existing materials (draft business plans,

financials, market research, competitor research, etc.).

Preparation of Business Plan Diagnostic and Consultation Report.

Agree upon the fees for additional services. Several in-depth discussions to better understand the

business, develop strategies, and agree on all major elements of the business plan and financial model.

Conduct additional research, as needed. Prepare a draft outline of the business plan for your

review. Begin filling in the details on the draft. Incorporate your revenue and expense models into

the financial model. In-depth discussion to review and finalize major

elements of the business plan and financial model. Distill the business plan and financial model into a

compelling investor presentation. Coach you on the best way to deliver the investor

presentation and on how to address questions. Finalize all deliverables. Provide ongoing support, including strategic

planning, capital raises, implementation, and expansion.

Why Hire Blue Horizon Venture Consulting?

We Succeed: We are well aware that there are many consultants offering their services at a discount. Some of these consultants do fine work, but very few possess the broad range of skills needs to craft an effective business plan package. Consider that, even during the height of the market, fewer than 1 in 100 business plans that made it into the hands of a VC ever raised capital (and the number is worse than 1 in 250 today). Who do you think prepared many of those unsuccessful plans? On the other hand, nearly 2/3rds of our plans have raised capital. 30% of our clients come to us after having wasted time and money on a low-priced consultant!

Your Time is Too Valuable: Let's consider a $15,000 business plan engagement, consisting of a plan, financials, and a presentation. In our experience, it would take most entrepreneurs a minimum of 500 hours to create comparable materials. Surely, you can create more value per hour for your venture by focusing on your core business and letting a professional handle your plan materials.

Professionalism Adds Value: We can complete a typical business plan engagement in about 100-150 hours. You're paying your accountant $200 per hour, your attorney $300 per hour, and your big-name management consultant $450 per hour. Yet these are all essentially commodities. We believe that our experience and specialized skills are a bargain compared to the many other professional services you employ.

Todd SmithManaging DirectorJacksonville, FL

Highlights 19 years experience in financial modeling, finance,

business plan development, and startups Experience in a wide range of industries including

biomed, high tech, real estate, Internet, health care, retail, manufacturing, and international business

Developed numerous business plans, financial models, presentations, and strategic plans.

Education MIM, Thunderbird, the American School of International

Management, 2001 MBA, The Anderson School at UCLA, 2000 BS in Financial Management/Real Estate, Clemson

University, 1992

Professional Experience

Managing Director – Blue Horizon Venture Consulting

Present Business plans, financial forecasts, and investor

presentations for emerging growth ventures

CEO - Blue Horizon Enterprises

94-Present Entrepreneurial Consulting Real Estate Brokerage Travel Investment Group

Competitive Intelligence - Blue Cross & Blue Shield FL

95-98 Competitive Intelligence Analyst Mergers and Acquisitions Financial Analysis

Finance/International Accounting – IBM

91-94 Special Projects - Revenue Analysis International Assignment Accounting International Assignment Tax Loan Analyst