bi inside: how embedded analytics create genius apps
TRANSCRIPT
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Chris SmithDirector of Solutions EngineeringLogi [email protected]
My first name is not “Chris”
ABOUT US
2 @TheRogueAnalyst
Josh MartinProduct Marketing ManagerLogi [email protected]
My first name is also not “Chris”
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What is the embedded analytics maturity model?
Ways to find/embrace the best model for you
How to embed through demonstrations
WHAT YOU ARE GOING TO LEARN TODAY
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YOUR CHALLENGEYour app needs analytics (or better analytics), but you don’t know where to start or finish
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What Are Embedded Analytics?
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UIIntegrate with
existing security
Completely white-labeled
Analytics are inline with the rest of your
app
Kick off a workflow
Talks to the app and
listens to the app
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Embedded Analytics – The Stats
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Important to 94% of software companies
75% of software companies plan to invest in the next 12 months
Providing 45% of the overall value of software applications
Deeply integrated into workflows of 31% of
software applications
Source: 2016 State of Embedded Analytics
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1. Create competitive differentiation2. Develop new/recurring revenue streams3. Improve stickiness and loyalty4. Enhance cost savings and improve efficiencies5. Increase the value of hardware or create packaged
offerings
Why Embed Analytics?
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The Embedded Analytics Maturity Model
“Adapt or perish, now as ever, is nature's inexorable imperative.”-H.G. Wells
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The Embedded Analytics Maturity Model
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UIWorkflow
Integration:
Standalone Analytics Application
Application
OK
AnalyticsApplication
Bolt-On
OK
InlineAnalytics
OK
InfusedAnalytics
OK
UI UI
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Standalone Analytics Capabilities
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Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
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Gateway“I could see that, if not actually disgruntled, he was far from being gruntled.”
- P.G. Wodehouse
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Gateway Analytics Capabilities
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Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
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Inline“I know I was writing stories when I was five. I don't know what I did before that. Just loafed, I suppose.”
- P.G. Wodehouse
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Inline Analytics Capabilities
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Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst
#Logi16
Infused Analytics Capabilities
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Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst
#Logi16
Assess the Market
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1. Are your customers asking for analytics? 2. Are your competitors offering analytics?3. Will you customers pay more for analytics? 4. Can you grow your total addressable market?5. How ready are you today to support an analytics initiative?
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Establish Project Phases to Ensure Success
Phase 1Performance
Phase 2User Experience
Deliverables:
• Reporting store & ETL
• Architecture improvements
• Performance testing
Deliverables:
• My Dashboard
• Application improvements
• Production deployment
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Commit to a ScheduleTASKS Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13
Phase 1 Performance (Phase 1)
Design & Planning
Data Warehouse Development
ETL & Query Development
Application Development
Performance Testing
Phase 2 UI/Rollout (Phase 2)
Design & Planning (UI design)
Application Development - UI
Data Tier Enhancements
QA
Deployment
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QA
Commit to Delivery
Iterative DevelopmentDesign Deploy
Plan Test & Integrate
Review
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• Your app needs modern analytics• Plan to get analytics right the first time unless timing
demands immediate action• Prioritize the features your users most demand and
ignore those they don’t• Integrate self-service to avoid the success problem
Conclusions
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DO THIS NEXTEvaluate your solution & customer demands to determine if your current solution is adequate
Learn more with The Definitive Guide to Embedded Analytics