bicycles and social entrepreneurship in belgium strasbourg, 16 january 2014 jan vanhee, director...
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Bicycles and social entrepreneurship in Belgium
Strasbourg, 16 January 2014Jan Vanhee, director FietsenWerk
FietsenWerk gathers, supports en energizes social bicycle entrepreneurship
anddevelops pioneering bicycle products for and together with
social entrepreneurs
• Umbrella organisation of 17 social bicycle enterprises in Flanders and Brussels (non profit)– Management trademark ‘bicycle points’ and support– Exchange between members– New products– Contacts main stakeholders
• Activities:- 45 bicycle points at railway stations- Bike repair workplaces- Company bikes: rent, maintenance and repair- Recycling bikes- Other activities, linked at sustainable mobility
• Main target groups:- Commuters (railway stations)- Employees- Students- Tourists
FietsenWerk
FietsenWerk
FietsenWerk
• Activities:45 bicycle points at railway stations
FietsenWerk
Period before bicycle points With bicycle points
FietsenWerk
• Public transport: Belgian railway company ‘NMBS’• Government• Other:
– Universities: student bicycles– Blue Mobility– Private bicycle enterprises– Public transport company ‘De Lijn’– Associations in the field of sustainable mobility or
social economy
Stakeholders
Some results
year 2008 year 2013
Members 11 17
Bicycle points 8 45Employment (bicycle points) 30 250
• Tidiness of bicycle parkings ↑• Stations with bicycle points: modal split of 21%
cyclists (stations without bicycle points: 18%) • Survey 2013: > 80% of the commuters are very
satisfied with the presence of bicycle points
• FietsenWerk
– Member fee– Fee trademark ‘bicycle points’– Projects
• Members – bicycle points: model of shared responsibility*
– Employment and social economy: federal and Flemish government (43%)
– Railway company: 16%– Local authority: 16% – Revenues: 13%– Other (Flemish department of mobility, tourism, innovation):
12%
*Figures: 2011
Revenues
• Revenues• Employment• Quality – uniformisation• Private sector: collaboration? How?
Barriers
• Expansion of the model in Wallonie (region in Belgium)• Bicycle points: grow and quality ↑• Development new ideas, for instance:
– Company bicycles– Bicycles for secundary schools (trips)– …
Near future
– Cooperation with authorities– Broad variety of activities– Objectives of ‘sustainable mobility’ and ‘employment’– Umbrella organisation
Key factors for success in other countries
