big bazaar present a ion

8/8/2019 Big Bazaar Present a Ion

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A PROJECT

ON

SELLS MANAGEMENT

WITH REFERENCETO

Submitted byMR. Jankar Kapil Govindrao

Under guidance of

Prof.Quazi Kamran


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Hypermarket

The chain of retail stores

of the Pantaloon Retail(India) Ltd.

89 outlets in India

Headquarter in Mumbai

Focusing on Value of

Money

About Big Bazaar


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VISION

Everything, Everywhere, Every time for Every Indian Consumer in the most

profitable manner.

Group Mission We share the vision and belief that our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumptionspace leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty,making consumption affordable for all customer segments for classes andfor masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whateverwe do.

We shall ensure that our positive attitude, sincerity, huminity and uniteddetermination shall be the driving force to make us successful.


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CORE COMPETENCY

Best pricing throughout the year.

A choice of more than 20,000 products

Delivery across more than 1500 cities and towns in India

covering around 16,000 pin codes

Fast deliveries tie ups with world leaders in logistics &transportation services

A dedicated Customer Care helpline for any queries

Always offering Manufacturers guarantee as opposed toSellers guarantee, which most of the other online shoppingsites offers


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Is Se Sasta Aur Accha Kahin Nahi

Talks of Quality and Cost

Special emphasis on apparels and life styleproducts

Providing interesting discounts


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AWARDS

Indian Retail Forum Awards 2008

The INDIASTAR Award 2008

Retail Asia Pacific 500 Top Awards 2008

Coca-Cola Golden Spoon Awards 2008

The Reid & Taylor Awards For Retail

Excellence 2008

Platinum Trusted Brand Award

Images Retail Award 2005,06

DLF Award 04


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PANTALOONS RETAIL (INDIA)LTD.

Part of future group

Catering wide cross-section of Indian Society

Food, fashion, footwear, home and consumerelectronics, book and music, wellness and

beauty, general merchandise, telecom and IT,

leisure and entertainment and fianancial

products and services.


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HIERARCHY

FUTURE GROUP

CAPITAL BRANDS SPACE RETAILS

LIFE STYLESRETAILING

ALUERETAILING

ENTURE

FASHIONSTATION

MEDIA LOGISTICS


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ORGANIZATIONAL STRUCTURE OF BIG

BAZAAR (KALAYN)LINE TYPE

Storemanager

Ass.Store

Manager

Deaptmental

Manager

Ass.Dept.

Manager

TeamLeader

Teammember

HRManager

VisualMerchan

dising

Ass.Dept.

Manager

Information

Member

Security

SalesManager

Cashier


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STRATEGY

Customer oriented

Employee oriented- high attrition

rate


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CUSTOMER ORIENTED

Attracting and retaining customers

Uses non-traditional marketing strategy

Behavioral psychology

Moving demo-trolley

Used young population as strategic blessings

Also witness to romance


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CONTINUED

Movie centric promotions

Regular interesting offers/discounts

Spot discounts

Night shopping culture

Occasions based services

Babies day out promo

More organized floors


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EMPLOYEE ORIENTED

Consider biggest assets

Employee welfare trust

Employee growth /training programes

PRERNA the employee suggestion plan

Standardization of staff room

Upgradation for education


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KEY OFFERS

32 Television--Rs. 22990/- (ExchangeOffer)

Portable Metal Bed Rs. 3199/-

Buy 21 Television Flat Television Rs.

4999/- And Get Dish TV Set Top Box Free.

Buy Red Label Tea 950 gm. Rs. 258/-And 2 Kg Sugar Free.

Buy 2 Men Jeans For Rs. 599/- only.


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BANNERSAND POSTERS


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FINANCIAL DATA


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SALES NET PROFIT

1527.20(Q2 DEC 08)

24.35%

1228.07(Q2 DEC 07)

33.54(Q2 DEC 08)

5.97%

31.65(Q2 DEC 07)


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DIVIDEND

2008 Rs.30

2007 Rs.25

2006 Rs.25 2005 Rs.25

2004 RS.15


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VALUE LIFESTYLE HOME

(DECEMBER 2007)

345.67 147.49

38.25

-3.56% -13.97% -10%

333.37 126.88 34.43(FIG IN CRORES)

(DECEMBER 2008)


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SWOT ANALYSIS


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SWOTANALYSISSTRENGHT

High Brand Equity

EDLP

Infrastructure

Product Diversity

Supply Chain

WEEKNESS

Falling Revenue/ Sq Ft.

Unable To Meet Store Opening

Target

Perception Amongst Consumers

OPPORTUNITIES

Organized Retail

Understanding Consumer

Preferences

Targeting Area More Prone To

Development

Global Expansion

In Store Experience

Improvements

THREATS

Competitors

Government Policies

Unorganized Retail Economic Conditions


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PESTELANALYSIS

POLITICAL

GOVERNMENT POLICIES POLITICAL STABILITY

TAX POLICIES

ECONOMIC

INFLATION RATE STAGES OF BUSSINESS

LIFE CYCLE

SOCIAL

CUSTOMERSEGMENTATION

SOCIAL RESPOSIBILTY

TECHNOLOGICAL

ADAPTATION TO NE

WTECHNOLOGY

FACILITIES PROVIDED

ENVIROMENTAL

LOCATION

INTERNAL ENVIROMENT

LEGAL

LABOR LAWS SAFETY RAGULATION CONSUMER LAW


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SUGGESTIONS

Retailing through Internet & web based

technologies.

Maintainance of prices during recession period Understand consumer preferences

Global expansion


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THANK YOU

big bazaar present a ion

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