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Business StudiesBusiness StudiesChapter 18Chapter 18

Presentation of InformationPresentation of Information

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Presentation of Data from Market ResearchPresentation of Data from Market Research

The information gathered (RAW DATA) usually does notThe information gathered (RAW DATA) usually does not

make sense.make sense.They need to be converted into a form which is easy toThey need to be converted into a form which is easy to

understand. Forms such as:understand. Forms such as:

A table or tally chartA table or tally chart

Usually used to record the data in its original formUsually used to record the data in its original form

A chartA chart

Shows the total figures for each piece of data e.g AShows the total figures for each piece of data e.g Acompany selling products to multiple countries. Thecompany selling products to multiple countries. The

chart can show comparison of which country has thechart can show comparison of which country has thebiggest percentage of sales or the lowestbiggest percentage of sales or the lowest

A graphA graph

Used to show relationship between 2 sets of data.

Used to show relationship between 2 sets of data.

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A selection of the most often used forms ofA selection of the most often used forms ofpresenting data:presenting data:

WAYS OF PRESENTINGWAYS OF PRESENTING

DATADATA

TABLE OR TALLY CHART

PIE CHART

LINE GRAPHPICTOGRAM

BAR CHART

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Table orTally chartTable orTally chart

When data is collected, a table or tallyWhen data is collected, a table or tallychart is used to record the information.chart is used to record the information.

This makes it clear what data has beenThis makes it clear what data has beengatheredgathered

Give sense to the dataGive sense to the data

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Case StudyCase Study S

ee example on page 276See example on page 276

TIME CAR LORRY VAN BICYCLE PERSON

100 - 159PM 10 15 3 8 20

200 - 259PM 15 20 10 5 15

300 - 359PM 20 15 15 5 15

400 - 459PM 30 15 13 15 13

500 - 559PM 38 10 8 20 33

Sample of Data

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BarChartBarChart

bAR CHART TO SHOW TRAFFIC COUNT DATA

05

10

15

20

25

3035

40

C R LORRY V N BICYCLE PERSON

Type of traffic

Numberpassingthe

shop

100 - 159PM

200 - 259PM

300 - 359PM

400 - 459PM

500 - 559PM

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PictogramPictogram

A pictogram shows the data in a similarA pictogram shows the data in a similarway but instead of using columns, away but instead of using columns, a

symbol for the item is used.symbol for the item is used. See example on page 277See example on page 277

E

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Pie ChartPie Chart

Can be used to show theCan be used to show theproportion of the totalproportion of the totalfigure is made up by eachfigure is made up by each

componentcomponent Each slice represents aEach slice represents a

particular componentparticular componentcontribution to thecontribution to theamountamount

See case study page 278See case study page 278

Do activity 18.1 page 279Do activity 18.1 page 279

100 - 159 M

CAR

LORRY

VAN

BICYCLE

ERSON

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Line GraphLine Graph

Graphs show the relationship between 2Graphs show the relationship between 2variables and can be drawn either a curvevariables and can be drawn either a curve

or straight lineor straight line See case study page 280See case study page 280

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Sales Revenue ($)

0

2000

4000

60008000

10000

12000

14000

16000

Year1 Year2 Year3 Year4 Year5

Yea

ales

eve

e($)

Sales Revenue ($)

Line Graph

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Activity 8. Page 8Activity 8. Page 8

6

7

8

Jaa

y

Fea

y

Ma

cApri

May

Je

Jy

Mon h

P F T ($ )

TOTA WAG ($ )

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Alternative ways of presenting informationAlternative ways of presenting information

TablesTables used to show how different itemsused to show how different itemsof information are related to each otherof information are related to each other

PhotographsPhotographs used to illustrate the pointsused to illustrate the pointsyou are makingyou are making

DiagramsDiagrams-- used to simply informationused to simply information

MapsMaps-- used to add new informationused to add new information

DO ACTIVITY 18.3 page 284DO ACTIVITY 18.3 page 284