big data analytics para turismo- paco bermejo
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Big Data Analytics IV Evento de Turismo
Palma de Mallorca, 10 de Febrero de 2016 Paco Bermejo
Responsable de generación de negocio y arquitectura en Oracle para el sector turismo
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The Rise Of Data Capital
1. Data is now a kind of capital
2. Companies & organizations must execute new strategies to compete
3. Widespread adoption will result in a change in capitalism itself
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Impact of Digital Technologies Transforming How Industries Create Value
MOBILE & SOCIAL
RETAIL
Commerce Anywhere on
Any Device
HEALTH SCIENCES
Personalized Medicine
FINANCIAL SERVICES
Online Banking and Mobile Payments
COMMUNICATIONS
Machine-to- Machine
Communications
$1+ trillion in Mobile eCommerce revenue by 2017
$17+ billion in Big Data revenue by 2015
BIG DATA
$200+ billion in Cloud Services revenue by 2015
CLOUD SERVICES
$290+ billion in Machine-to-Machine revenue by 2017
THE INTERNET OF THINGS
UTILITIES
Smart Grids and Flexible Power Consumption
ASSET INTENSIVE
Flexible Capital Planning &
Deployment
$
HOSPITALITY
“Above Property” Cloud Solutions
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Google Trend Analysis as of Oct 2015
PredictiveAnalytics
Prediction
BigDataFoundation
ModelAccuracy
CloudDeployment
EconomyOfscale
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Real time next best action
Real Time monitoring
Brand Reputation
Understand customer feedback
Big data & Fast Data
Include all data available to improve our actions and customer interactions in real time
New products estimation
Advanced Analytics
Smart decisions taking advantage of all information variables. Discover patterns and understand data importance
Typical use cases
Loyalty
Customer geolocalization
Customized offers
Mobility
Mobile Apps to be connected with our customers
Demand forecasting
Security and alerts
Gaming
Visits or Excursions recommendation
Customer Service Excellence
Upsell and Crossell
Preventive maintenance
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Oracle Enterprise Big Data Architecture
BIG DATA MANAGEMENT
BIG DATA ANALYTICS
BIG DATA APPLICATIONS
BIG DATA INTEGRATION
DATA CAPITAL
Connect And Govern Any Data
Simplify Access To All Data
Discover And Predict, Fast
Accelerate Data-Driven Action
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Big Data Platform
Data Fast Data
Events Actions
1 2 3
Streams
Data Management
Reservoir Factory Warehouse
Results
People
Data Services
Smart Things
Data Lab
Data Science Discovery Data Sets
Apps
Packaged
Custom
Business Analytics
Visualization
Reports
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Part of Carnival group
Operates 15 ships to 7 continents and carried over 750,000 cruise passengers in 2012
14% revenue uplift for shore excursions and on-board indulgences
“We now have data on what imagery, messaging, products and services are most important for our guests and a self-learning capability that optimizes over time.” - Therron Hofsetz, IT Director
Delivery of a truly great holiday experience
Oracle RTD @ Holland America
Solution components: Oracle Siebel CRM, Oracle Business Intelligence, Oracle Real-Time Decisions, and Oracle WebCenter Sites
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
1. Ability to analyze big data quickly is reshaping whole industries. Look how quickly and completely Uber is putting traditional taxis on the road to extinction.
2. Big Data Discovery helps analysts go from raw data to insights in a single intuitive, visual tool. Turning business analysts into citizen data scientists.
3. Powerful enrichments and data wrangling bring structure to raw data, allowing for diverse data to be blended and analyzed.
NYC Taxi Rides Analysis Ever wondered how the weather impacts taxi tipping patterns in NYC? How have rides and fares changed over the last 10 years because of Uber?
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What we offer for Big Data
1. Comprehensive standard solution
2. Integrated
3. That helps simplify much of the complexity
4. Any deployment and/or business model
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