Big Data Challenges for the Social Sciences

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  • Whats happening in the world of big data and the social sciences

    David De Roure, University of Oxford @dder

  • Research Councils UK

  • ESRC Big Data Network

  • The fourth quadrant

    More people

    More machine

    s

    Big Data Big Compute Conven6onal Computa6on

    Big Social Social Networks

    e-infrastructure

    online R&D

    Big Data Produc6on & Analy6cs

    deeply about society

    The future

  • New Forms of Data

    Internet data, derived from social media and other online interactions (including data gathered by connected people and devices, eg mobile devices, wearable technology, Internet of Things)

    Tracking data, monitoring the movement of people and objects (including GPS/geolocation data, traffic and other transport sensor data, CCTV images etc)

    Satellite and aerial imagery (eg Google Earth, Landsat, infrared, radar mapping etc)

    hGp://www.oecd.org/s6/sci-tech/new-data-for-understanding-the-human-condi6on.htm

  • House of Commons Inquiry

    http://www.parliament.uk/business/committees/committees-a-z/commons-select/science-and-technology-committee/news/report-responsible-use-of-data/

    Traditional data storage systems were not designed for real-time analysis but new technologies can now provide live information and data analysis can accomplished in real-time. Social media data offers the possibility of studying social processes as they unfold at the level of populations as an alternative to traditional surveys or interviews. The data from social media is described as "qualitative data on a quantitative scale" and requires innovative analysis techniques.

    Traditional data storage systems were not designed for real-time analysis but new technologies can now provide live information and data analysis can accomplished in real-time. Social media data offers the possibility of studying social processes as they unfold at the level of populations as an alternative to traditional surveys or interviews. The data from social media is described as "qualitative data on a quantitative scale" and requires innovative analysis techniques.

  • New Social Processes

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    Photographs: Cancer Research UK

  • Digital Marketing Ecosystem

    hGps://www.gartner.com/technology/research/digital-marke6ng/transit-map.jsp

  • Citizen Science

    hGps://www.zooniverse.org/

  • Social Media Triangle

    social media data and analy.cs

    social media for engagement with

    research

    social media as a subject of

    research

    Sam McGregor

  • A rehearsal for the future

    The Internet of Things describes a world in which everyday objects are connected to a network so that data can be shared

    But it is really as much about people as the inanimate object

    It is impossible to anticipate all the social changes that could be created by connecting billions of devices

    hGps://www.gov.uk/government/publica6ons/internet-of-things-blackeG-review

  • New Forms of Data CDT

    New UK Centres for Doctoral Training in New Forms of Data and in Biosocial Research

    Much of the value of new forms of data lie in the potential for them to be analysed in near real-time, which presents opportunities for revealing phenomena as they unfold, enabling timely response with immediate influence.

    Such analysis brings distinct new computational requirements, requires new skills, and makes new demands on the ease of use and capability of the national e-Infrastructure.

    hGp://www.esrc.ac.uk/funding-and-guidance/postgraduates/dtc/dtc-policy/commissioning-of-centres-for-doctoral-training.aspx

  • Big, Open, and Personal

    theODI.org

  • Social Machines

    Real life is and must be full of all kinds of social constraint the very processes from which society arises. Computers can help if we use them to create abstract social machines on the Web: processes in which the people do the creative work and the machine does the administration... The stage is set for an evolutionary growth of new social engines. The ability to create new forms of social process would be given to the world at large, and development would be rapid.

    Berners-Lee, Weaving the Web, 1999 (pp. 172175)

  • Observing Social Machines

    hGp://sociam.org/

  • Methods of Observation

    Tarte, S. Willcox, P., Glaser, H. and De Roure, D. 2015. Archetypal Narra6ves in Social Machines: Approaching Sociality through Prosopography. ACM Web Science 2015.

    Tiropanis, T., Hall, W., Shadbolt, N., De Roure, D., Contractor, N. and Hendler, J. 2013. The Web Science Observatory, IEEE Intelligent Systems 28(2) pp 100104.

    Understanding the design and emergent behaviours of co-created sociotechnical constructions at scale

    Macroscope

    Observatory

    Prosopography

  • Summary

    New forms of data enable us to:

    Observe social processes in new ways Study new social processes, e.g. social media Design new social processes, e.g. for citizen

    engagement at scale

    There are considerations of ethics and responsible innovation in each

    This is all a rehearsal for living in the Internet of Things

  • Thank You

    Thanks to Fiona Armstrong, Peter Elias, Wendy Hall, Chris Lintott, Sam McGregor, Nigel Shadbolt, Sgolne Tarte, Ramine Tinati, Thanassis Tiropanis, Max Van Cleek, and Pip Willcox

    Contact david.deroure@oerc.ox.ac.uk

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