@arifsh

arif shafiquebusiness developer

big data

The Future is Already Here

The Future is not What We

Were Told It Would Be

@arifsh

We're closer to year 2030 than 2000. Average

company age on S&P 500 is 12 years - @ValaAfshar

invent

@arifsh

the first adada lovelace and charles babbage

not much power at the time

exponential growth

@arifsh

1477-

@arifsh

one of the first english printed advertisements

was a handbill printed by Caxton in 1477

@arifsh@arifsh

ada lovelace wrote worlds first program

in 1842 to compute bernoulli numbers

@arifsh@arifsh

The ENIAC was a 27-ton, 168 square meter bundle of vacuum tubes and diodes

@arifsh@arifsh

1957: 13 men delivering a computer 2017: a person may wear 13 computing devices

@arifsh

1969 map of Internet

@arifshthe “first” banner ad in 1994 by AT&T

@arifsh

Ray Kurzweil

Human ability to consume new tech

@arifsh

the more advance we become,

the faster we become at advancing.

- Ashkan Fardost

scientist at uppsala university

the law of accelerating return

my startvery different microsoft

amazon cloud just started

pre iPhone

flash time - anyone

2006-

@arifsh

@arifsh*http://futurewire.blogspot.no/2005/12/media-trends-for-2006.html

sounds

familiar?

@arifsh

tech trendsinternet of things vs things on net

why big data

ambient computing as magic

2014-

@arifsh

Keynote @BigData Conference 2015

@arifsh

@arifsh

@arifsh

Business leadership imperatives

Increase

revenue with

existing assets

Reduce

costs and

inefficiencies

Create

new business

models

@arifsh

@arifsh

only machines?a story of how anything can be data

Read more at aka.ms/internet-of-cowscows

@arifsh

@arifsh

Do cows need to take 10,000 steps a day?

@arifsh

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«Data is the new oil? No: Data is the soil» - David McCandless data journalist

@arifsh

your industry?is traditional content creation dead?

what will the future jobs?

is big data going to make us useless?

2016

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@arifsh

25 years agowe got a new king

gulf war I started

live bombing for the first time!

1991-

@arifsh

@arifsh

@arifsh

content analytics?more content created less engagement

wasting 90%+ content

stop guessing – start predicting

marketers

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@arifsh

content production by marketers increased

78% between 2013 and 2014,

but content engagement declined by

60%in the same timeframe.

*study by TrackMaven

@arifsh

historical analysis of 2013 content

*http://www.convinceandconvert.com/

Top 25% (61

articles), 38,602

Top 25 - 50% (60

articles), 7,824

Bottom 50% (121

articles), 3,266

@arifsh

Predictive Content Analytics

*http://www.convinceandconvert.com/

@arifsh

Result – more views with 77% less posts

guess work - 69 posts,

5,054

predictive analytics -

18 posts, 8,134

guess work - 69 posts predictive analytics - 18 posts

*http://www.convinceandconvert.com/

@arifsh

marketing

expert +

data scientist

=

engagement

scientist

@arifsh

@arifsh

vg creates its first article robot that

combines 428 articles to one!

@arifsh

futurewhat about blurred reality?

brand new experiences

2016-

@arifsh

@arifsh

vPhysicalReality

AugmentedReality

AugmentedVirtuality

VirtualReality

@arifsh

the beer problem

@arifsh

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@arifsh

Whats next big thingA new way of computing

@arifsh@arifsh

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who owns the

futurefew big servers vs many small

privacy as commodity

extreme micro transaction trend

@arifsh

arif shafiquebusiness developer

@arifsh

medium.com/@arifsh

disrupt the industry or

be prepared to be disrupted