Big Idea

CUSTOMER

EXPERIENCE

Its not what you sell but how you sell it.

The how is the key to provide experience to your customers and

build a strong relationship with them that will results in

sustainable growth.

For example:

• RYZ Wear (http://www.ryzwear.com/)

• Build a Bear

• Starbucks

Opportunity

Turbulent Economy - RECESSION

• Sale Slump

• Tight Cash flow

• Desire to sustain and accelerate the growth

Solution

Integrated Multi-channel go-to-market Strategy

• Increase Market share

• Reduce cost of Sales

Profitably ride out the recession and build

capabilities to capitalize the market as

economy stabilize.

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200

400

600

800

1000

1200

1400

1600

Field Salesforce Value Added Reseller Distributors Telesale Internet

Co

st p

er t

ran

sact

ion

($)

Sale Transaction Cost $

Lead Generation

Qualification Negotiation Delivery Service

Field Sales force

VAR

Distributors

Telesales

Internet

Salespeople spend 30 –

40% of their time in

generating new leads!

Introducing new channels may save you

30% - 40% on your cost of sales

Lead Generation

Qualification Negotiation Delivery Service

Field Sales force

VAR

Distributors

Telesales

Internet

Partners and Distributors

can help you increase the

market coverage

Using partner network will reduce your

sales cycle and cost transaction cost by

20 – 40%

Integrated multi-channel

go-to-market strategy

will help you to:

1. Increase market share

2. Reduce cost of sale