big picture advocacy - wordpress.com · 2017. 3. 13. · big picture: theory of change. problem...
TRANSCRIPT
Bigpicture:TheoryofChange
ProblemTreeAnalysis
EFFECTS
PROBLEM
CAUSES
Problemdefinedby:
• FREQUENCY
• DURATION
• SCOPE,ORRANGE
• SEVERITY
• EQUITY
• PERCEPTION
AdvocacyComponents• AstrategytoresolvethePROBLEMlongandshortterm• Amessagebasedonresearch,targeted• Action
VisionExercise• ImaginethatinfiveyearsTimeMagazinewritesacoverstoryaboutyourorganizationandtheroleyouhaveplayedincreatingchange.
• Whatwouldtheheadlineandcoverimagebe?
TIME
Whichparticipantsareyou
mobilizingtotakeaction?
Audience
Whatactionscantheytaketoinfluence
youroutcome?
Action
Whatshort-termoutcomeswillcontributetoachievinglong-termimpact?
Goals
Whatlong-termimpact(yourvision)doyouwanttocreateintheworld?
Vision
TheoryofChange
Youshouldbeabletoarticulateatheoryofchangeassimply aspossible
Ifwemobilize________________to______________,Wecan_______________inorderto_____________.
Ifwemobilize________________to______________,Wecan_______________inorderto_____________.
Audience
Fillintheblanks
Ifwemobilize________________to______________,Wecan_______________inorderto_____________.
Audience Action
Ifwemobilize________________to______________,Wecan_______________inorderto_____________.
Audience Action
Outcome
Ifwemobilize________________to______________,Wecan_______________inorderto_____________.
Audience Action
Outcome Vision
Mobilizemillennialwomen
Toshiftthepublicnarrativetoonethatrecognizescaregivingas
essentialtooureconomicsuccess
Sothatemployeesandpolicymakerscreatepoliciesand
practicesthatdemonstrate
caregivingtobeacollective
responsibility
Therebybuildingtheinfrastructureweneedtoattractandsustainthequalitycareworkforceessentialfor
America’ssuccess
TheMovementTheoryofChange:CaregivingintheUS
Reframing“Babysitting”Movingfromthis…
QualitychildcareAndskillsrequiredofthechildcareworker
• Message andwordchoice• Changeinternallanguage:child
caretoearlylearning• Childcareworkersasteachers• Changetheimageofchildcareas
justbabysitting• Showevidence ofresearch• Makethisaccessibleto
policymakers,parents,childcareteachersandvoters
• Research: Gatheringallthinktank,governmentanduniversitysupport
• Organizingandthepoweroftestimonials
• Childcareteacherswerebroughttogethertotalkaboutpolicysolutions,getthemmotivatedandoutspeakingtoparents,themediaandlegislatorsabouttheneedtobepaidmore
• Coalition:Unlikelyallies andmessagesthatappealtothem
Businessleadersandfiscalconservativelegislatorsweretoldofthefinancialcosttothestateandothercostsbynotprovidingcare
Sowecouldputspotlightonthis:
TheoryofChange:HealthinMexico
“WearemobilizingMexicanpatientstosignpetitionsandsharestoriesthatwillpushPresidentPenaNietotohonorhispromiseandintroducehealthreformsincongress,ultimatelyinordertocreateapublichealthsystemthatprovidescoverageforall.”
WhatisyourTheoryofChange?
Ifwemobilize________________to______________,Wecan_______________inorderto_____________.
Whatisyourapproach?
• Ifyou’reconfrontational,willitcauseabacklash?
Confrontational publiceducation negotiating(constructive)
Ifyou'renotconfrontational,willyougainanyattention?
• Towhatend?Whatactiondoyouexpect?
SMARTGoalSetting
S – specific
M – measurable
A – action-oriented
R – realisticandrelevant
T – timeandresourcesconstrained
WhatareyourGoals?
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