bigit keynote - big data & critical thinking
TRANSCRIPT
Lu
tzFi
nger
.com
DisclaimerThis presentation is solemnly my
own opinion and does not necessarily represent the opinion of
my employers.
Lu
tzFi
nger
.com
ASK the right Questions.
MEASURE the right data – even if it is not Big data.
Take Actions and LEARN from them.
?
Lu
tzFi
nger
.com
Google had the Right Question Leading to the Right Data
But They Had Not The Right Data
Lu
tzFi
nger
.com
ASK the right Questions.
MEASURE the right data – even if it is not Big data.
Take Actions and LEARN from them.
?
Lu
tzFi
nger
.com
To Get Data is EASYTo Get The Right Data is HARD
To Get Insights is EASYTo Make Money of Data/Insights is
HARD
Lu
tzFi
nger
.com
SCHOOLS COMPANIES KNOWLEDGE SKILLSMEMBERS JOBS
LinkedIn's vision is to create economic opportunity for every member of the global
workforce.
Lu
tzFi
nger
.com
The Right Data - But ...
300+ Million Member at LinkedIn
60.000 with a Job Title that might fit
19.000 who switched after 3 to 8 years
24 who had the same career path
Lu
tzFi
nger
.com
Data by itselfis
USELESS
Information by itselfis often
USELESS
Only Action
Counts!
Data Reportingprescriptive, predictive, actionable, data science … the holy grail
Lu
tzFi
nger
.com
Data Business Cases .• Banking: Card Fraud Detection• Banking: Credit Scoring• Media: Content Recommendation • HR: Online Recruiting • Health Care: Fraud Detection• Medicine: Image Processing• Medicine: Outliers Detection• Education: Course Improvement• Retail: Likelihood to Buy• Books: Marketing Planning• Manufacturing: Machine Failure Prediction• Manufacturing: Optimization• Insurance: Likelihood & Pricing• Transportation: Route Planning• Energy: Grid Utilization
Lu
tzFi
nger
.com
“Data is the new oil”- World Economic Forum
Photo by William Warby under the Creative Commons (CC BY 2.0)
Lu
tzFi
nger
.com
Summary
THE ASK is the hardest part, but there are many use-cases to get started.?Take Actions and LEARN with the Right Team and the Right Timing.
MEASURE / DATA is essential. Data needs to create an impact as well as a sustainable competitive advantage.