Bike More

Theoretical Model

● Quantified Self (gsheet; Runkeeper)

● Set a behavioral goal (Heath & Heath, 2011)

● Shrink the change (Heath & Heath, 2011)

● Tiny Habits (One Tempe-PHX commute)

● Smooth the path (Heath & Heath, 2011)

● Gamification feedback (McGonigal, 2011)

● Commitment & Social Proof (Cialdini, 2009)

Measurement

Lessons Learned

● Pluck the ripest fruit● The simpler, the better● Feedback snowballs quickly● Quantified self is powerful

References● http://quantifiedself.com/● http://tinyhabits.com/● http://runkeeper.com/home● Cialdini, R. B. (2009). Influence. HarperCollins.● Heath, C., & Heath, D. (2011). Switch. Random House

Digital, Inc..● McGonigal, J. (2011). Reality is broken: Why games

make us better and how they can change the world. Penguin.