bike walk montana 2015
TRANSCRIPT
Jennifer Drinkwalter ASSISTANT DIRECTOR Cycle Greater Yellowstone
Casey Ferguson CO-FOUNDER Dasher & VauthierFerguson.com
Increase Engagement, Build Content,
& Grow AdvocacyYour Story
Online +Offline
Make sure it can be “shared.”
Your Efforts
Here & GoneDon’t overthink it.
60M Photos Shared per Day
246K images and videos uploaded per minute
54% of adult internet users have created and posted original photos or videos online.
* Instagram ** Digiday *** Elon University
Photos Are Huge
Why are people talking about you?
How did they hear about you?
0
225
450
675
900
Email Friend/Relative Facebook/Twitter Other Previously Particpated
2013 2014
Be unique, not a fad.
1. Cause
2. Communities
3. Advocacy
4. Giving back
Your Unique Factor
• Forest Service • Department of
Transportation • Bureau of Land Management • Counties • Cities
• State/National Advocacy Groups: People for Bikes, Bicycle Tour Network
Advocacy Partners
Anaconda Trails Society
Vision Events
Relationships
A Grassroots Effort
Web & News
Web & News
1. Health & Wellness Topics
2. Review a Route or Two
3. Do A Rundown
4. Journal A Week of Riding/
Walking
5. Recap/Promote Other
Events in Community
Making a Case For Blogging
1. You CAN do it!
2. Send Bullets To A Writer
3. Do one a month (12 pieces)
4. Increase SEO and
Engagement
Making a Case For Blogging
The Contribution Culture
Build Pages/Groups Share Links
Promote Events
Microblog Follow Relevant People &
Sources Develop a Following
Auto Content
Keywords Relevancy
Scheduled Posts
Email Blasts
Build A List (segmented) Send Frequently
Blogging
Break Org/Events Down Support Community
Opinion and Call to Action
Dasher
Build a Social Gallery Encourage Contribution
getdasher.com
MONTANA MADEYour Customers’ Photos In A Beautiful Gallery On Your Website
Easily customize a gallery of your customers' hashtag social pics and embed it right on your website.
Learn More at GetDasher.com
Jennifer Drinkwalter ASSISTANT DIRECTOR Cycle Greater Yellowstone [email protected]
Casey Ferguson CO-FOUNDER Dasher & VauthierFerguson.com [email protected]