STRENGTHOlper's is a brand of ENGRO nourishments. This implies that buyers can relate their previous picture of ENGRO sustenances to Olper's. ENGRO is a settled brand name in Fertilizer, IT and framework business. The brand is understood so clients will naturally have a brand relationship with Olper's and see it as a premium quality item. ENGRO is incredibly famous so it can without much of a stretch draw in remote financial specialists in maneuvering it against different contenders, for example, Nestle. ENGRO sustenances can without much of a stretch manage the cost of innovative work costs for Olper's have keeping in mind the end goal to present new items. It can likewise appropriate the brand through better channels as a result of its long haul association with wholesalers in the farming division.

PR with agriculturists ENGRO has been collaborating with the ranchers for composts and has picked up very much a decent notoriety throughout the years. It has prompted an in number bond and long haul association with the ranchers why should willing supply drain to the organization. This is an included point of preference and quality for the organization in light of the fact that it will never be shy of milk creation. The ranchers additionally won't need to look somewhere else to offer their milk. Positive reaction from clients In first year, EFL crossed 1.4 billion business figure which demonstrates clients' fulfillment upon EFL's items. 4. Its taste, quality suggestion and world-class quality recommendation framework. Solid purchaser & item scrutinize Olper's done an in number purchaser & item scrutinize previously, then after the fact dispatching the item. This has given them the ideal take off platform to in the end rise as a worldwide player in the sustenance business. To build up its future portfolios, EFL has employed different worldwide examination accomplices like AC Nielsen, Mindshare, JWT Asiatic and MARS promoting and publicizing offices. Third-Generation Plant EFL just, has the third-era UHT milk plant in the nation. EFL plant is the main plant in Pakistan that uses Bactofuge innovation to for all intents and purposes take out microscopic organisms and guarantee premium quality and cleanliness. In addition, it is likewise setting up another milk handling plant in Central Punjab (Sahiwal) with a speculation of Rs. 2 billion (US $ 33 million). Worldwide popularity of Engro. Efficient milk accumulation framework. Keeping brilliant models. Integrated dissemination and warehousing offices. Successful related broadening. Generic brand name of Olper's Large piece of the pie of Engro imaginative and chemicals. Having Good notoriety in the business sector by solid brand

WEAKNESS.Olwell TVC Olwell commercial which is in light of Western way of life, ENGRO sustenances brand administration demonstrated a man who put off his garments & stay just in his underpants, or half bare woman in a feline walk or men respecting the figures of a woman in blend sexual orientation wellbeing club. In this commercial they are making relationship with the brand through the stripes, which is a highlight of Olwell bundling. Half stripped individuals have been indicated with tattoos of the same stripes keeping in mind the end goal to demonstrate that they are faithful shoppers of Olwell. Likewise, the ability, circumstances and areas join well with the commercial to give Olwell a premium situating. The splendid showcasing individuals at ENGRO Foods neglected to break down is that the business sector they are focused on the commercial on, is Pakistan, where honing Muslims live, who have solid religious convictions. At the point when making the advertisement, the brand directors were centered around, making a promotion that ought to give the brand the most premium look and feel amongst the objective buyers yet then again they were minimum made a fuss over the morals, religious convictions and social qualities. Owning Red Color The organization has not possessed the shading red like Nestle has a green Milkpak; Haleeb has a blue container and so forth. This may make issues in light of the fact that when a purchaser enters a basic need shop, then he/she may have issues in reviewing the brand on the grounds that there is no shading affiliation appended to Olper's. The organization may need to locate a suitable shading in which to center its forthcoming advertising methodologies. Low Quality Milk EFL is not having its own particular dairy ranches; it to a great extent gathers free drain from agriculturists & gwalas through its 40 milk accumulation focuses, which now and again is of low quality and polluted on the grounds that they add vegetable oil to drain to get higher costs. Bundling EFL is subordinate upon Tetra Pak for the bundling of its whole dairy items. Tetra Pak is the main choice accessible to Olper's for bundling in light of the fact that it is having imposing business model in the bundling segment in Pakistan. Because of this reason, Tetra Pak can charge them higher and it could expand the generation costs. Milk accumulation & dispersion costs EFL's 34 out of 40 milk-accumulation focuses are situated in Punjab, where as its just drain preparing office is arranged close Sukkur (Sindh). It builds the milk gathering & conveyance expenses; furthermore expands the possibilities of milk getting ruined in view of expanded voyaging time. Tight brand portfolio It has been over a year now, when EFL dispatched its first dairy item, Olper's Milk on March20, 2006. Be that as it may, EFL's image portfolio still comprises of only 3 items i.e. Olper's Milk, Olwell Milk and Olper's Cream. While its rivals like Nestle and Haleeb Foods have a highly differentiated line of dairy items. Unable to contend in value delicate fragment of UHT milk market. Under-use of the limit. Unable to satisfy the interest of nearby powder milk market. Not yet ISO confirmed OPPORTUNITIES Expanded financing by Government Government has chosen to build ranchers' financing. This is an open door for ENGRO nourishments in light of the fact that already because of climate conditions and different reasons there was bunches of wastage of milk yet now that can be diminished as agriculturists will be better ready to store milk for more time periods. Expanded utilization of PLM Rivalry may make open doors for the organization on the grounds that every rival in the milk business needs to expand infiltration of prepared fluid milk thus they will make mindfulness for customers through distinctive publicizing media. This will guarantee the increment in the utilization of prepared drain rather than lose milk thus will thus prompt increment in deals for the organization. In this manner there will be an open door for quickened development. Mindfulness Developing disappointment with free drain and expanding mindfulness about wellbeing and cleanliness issues have prompted expanded handled milk utilization. Third biggest maker of milk Pakistan is the Third biggest maker of milk on the planet with an aggregate creation of 32 billion liter of milk a year, whose worth is more than that of the consolidated estimation of wheat and cotton, from an aggregate crowd size of 50 million milch creatures (wild oxen and bovines). Domesticated animals represents 46.8 percent of farming worth included and around 10.8 percent of the GDP. Milk is the biggest ware from the animals part representing 51 percent of the aggregate estimation of the division. Because of the strides taken by the administration and private segment, nation's yearly drain generation is relied upon to develop at an extra 3 billion liters in the following couple of years. This is truly an open door for ENGRO nourishments as there is parcel of development in this a piece of the segment. Improving Economy Population development rate. High urbanization rate. High education rate. Flexible government arrangements for nourishment industry. Have huge development opportunities Has adequate cashflow to extend. Has the possibility to enhance and separate the organization's items to maintain a game changer May converge with other worldwide organizations to wipe out contenders. Having Capable of venturing into different markets of the world Threats:Rivalry may represent a danger in light of the fact that the organization will need to keep up its administration in a growing market with the goal that it doesn't lose its piece of the overall industry to its rivals. For Olper's it may be hard to infiltrate in a business where the loyalties exist for such brands as Nestle and Haleeb. These brands have been in the milk business excessively long and have left an imprint in the brains of purchasers regarding quality. Rivalry is by all accounts getting harder as a consequence of new players entering the dairy market. Discernments and Price Differentials Shoppers' discernments and value differentials can bring about a risk for the organization. It is vital that Olper's comes up to the desires of the clients and satisfies its conformance quality that is the organization meets its guaranteed details. Buyer's inclinations change with time and costs may make certain hindrances regarding the overall revenues for Olper's. Case in point, lose milk is still less expensive than bundled milk and that is likewise one variable that individuals still like to purchase lose milk. Has numerous major worldwide contenders with its fundamental one being Nestle Pakistan, Haleebfoods can be substituted by other milk maker made by its rivals. These contenders may create advertising methodologies to wipe out The Engro foods Olpers. There may be a financial downturn in the business cycle. High expansion rate. Low buying force. Decrease in GDP development rate. Increasing interest rates. Decreasing venture. Recessionary period in business cycle Competition with Nestle, Engro Foods and the new contestants. Engro foods is right now confronting are increment in Sales Tax.INDUSTRIAL SWOT ANALYSISStrength: Endowed with the great type of bison and cows Highest per capita utilization of milk in Asia Regular winnowing of less beneficial/inefficient creatures A high proportion of rural area to rural proportion An emergence of commercial dairy farms on a large scaleWeaknessesSmall and scattered creature holding Prevalence of customary crude milk advertising framework Poor nature of milk; absence of profitable maker cost for milk Milk handling transcendently dependant on outdated UHT innovation Mushrooming development of steers provinces in rural ranges; High cost of milk Production; a long chain of center men Inadequate framework and institutional offices and backing Low use of introduced limit of dairy plants OpportunitiesHuge unsatisfied interest of milk and milk items. Substantial degree for expanding milk generation through change in the promoting framework by guaranteeing a year round gainful cost to drain makers Increase shopper consciousness of adhering to a gooAn rise of business dairy cultivates on aThreats Unregulated imports of dairy items at shoddy costs Inadequate open and private interest in modernization of the segment Likelihood of new entrants in the market Collection of raw material would be effected by climate disturbance. Uncertainty due to flood or any natural calamity can incur heavy loss.

SWOT Matrix for Engrofoods.

SUPER SWOTStrengths1. Worldwide fame of Engro.2. Efficient milk collection system.3. Keeping high quality standards.4. Integrated distribution and warehousing facilities.5. Generic brand name of Olpers6. Large market share of Engro innovative and chemicals.7. Having Good reputation in the market by strong brand name i.e. Engro8. Strong R&DWeaknesses

1. Unable to compete in price sensitive segment of UHT milk market.2. Under-utilization of the capacity.3. Unable to fulfill the demand of local powder milk market.4. Olwell ad did not match the Pakistan's religious values. They did not focused about the ethics, religious of Pakistan and their ad failed. Depend on tetra pack5. Engro Foods have 40 milk collection center in Pakistan which is not enough to grow the business6. Olpers have only One dairy farm which is not enough to milk the country

Opportunities

1. Improving Economy 2. Population growth rate.3. High urbanization rate.4. High literacy rate.5. Flexible government policies for food industry.6. Have significant growth opportunities7. Improvement in literacy rate of Pakistan8. May merge with other global businesses to eliminate competitors.9. Having Capable of expanding into other markets of the worldSO1. Increase production of quality milk to cater the unsatisfied demand(S2,O2,O8)

2. They should go in the product line of powdered milk. (S8,O2,O5)

3. They should increase their exports.4. They should cater the wide range of unsatisfied demand by improving their distribution networks

WO1. As per the increase demand of the milk they should fulfill the demand as EFL have the ability to expand.(W3,O8).

2. They should make a strong distribution system to cater to avail the full benefit of the growing market.(W3,O2)

3. They should adopt affective marketing strategies for the promotion of their product.(W2,O1)

Threats1. High inflation rate.2. Low purchasing power.3. Decrease in GDP growth rate.4. Increasing interest rates.5. Decreasing investment.6. Recessionary period in business cycle7. Competition with Nestle, Engro Foods and the new entrants.8. Engrofoods is currently facing are increase in Sales TaxST1. Invest more on the dairy product line as there is still a large chunk of the market which require modernization(S6,T5)

2. Introduce new technology for quality assurance and better productivity(S4,T7)

WT1. The co-ordination between different departments of EFL should be improved it will lessen the bureaucratic cost and increase the efficiency of the company.

2. Engro must get the ISO certification as to beat their competitors(W4,T8)