BILD

Tennessee Highway Operations and Safety Conference

Addressing Distracted Driving Related Crashes

November 19th, 2013

Volkswagen Chattanooga and the Volkswagen Group

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2012 Key Figures

VW Chattanooga

Model Passat

Volume 152,500

Volkswagen Brand

Markets 4

Volume 5,771,700

Volkswagen Group

Brands 11

Volume 9,255,000

Distracted Driving: Data

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Definition: Distracted driving is any activity that could divert a person's attention away from the primary task of driving.

• Most commonly associated with the usage of cell phones while driving

• Distracted driving related crashes are significantly more common in younger age groups

Previous approach within Volkswagen Group

Concept:

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Avoid distraction using cell phone operation by vehicle integration

Technology:

Impact:

100% standard on Volkswagen

Hands-free operation reduces workload to dial / pickup phone

Integration into audio system

Newer research indicates distractive load during conversation NOT reduced

Newer research indicates voice dialogue is very distracting

Pairing technology is difficult to understand

Customer satisfaction is poor

Does not address texting and other mobile features

Rethinking the options

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Using a stool as a step is not causing harm

Falling from a stool is not hurting

High forces caused by acceleration when hitting the floor cause injuries

Concept: Reduce impact of distracted driver behavior

Technology:

Stability Program Brake Assist Front Assist

Lane Keeping Function

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Technology:

Impact:

• Forward facing camera.

• Merged vehicle sensor data

• In case of deviation:

• Driver alert

• Steer by wire

Technology available at various suppliers

Good utilization of existing car systems

Alerting interface can be distracting

Handover to follow lane mode not yet established in market

Cost

Adaptive Cruise Control

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Technology:

Impact:

• Forward facing radar

• Cruise control keeping distance

• Additional functions possible

• Forward collision warning

• Follow to stop

• Stop and Go

Technology matured into 4th generation

Follow to stop feature available

Pedestrian detection and protection available

Maintaining driver’s responsibility

Cost

2014 Acura MDX

2012 Audi A3

2002 VW Phaeton

Introduction of new technology into the mass market

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Adaptive Cruise Control ACC

Customer Price: 2.300 €

Phaeton 2002

Adaptive Cruise Control; Follow to stop

Customer Price: 1.060€

Passat2005

ACC incl. Follow to stop, Front assist

Customer Price: 555€

Golf2012

ACC module ready to be deployed

Customer Price: affordable

Passat201?

As technology matures it becomes accessible to increased numbers of customers

Texting is not the distraction, driving is

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Combination of various assistant systems

2005 Stanley

2010 TTS Pikes Peak

Technology: • Enable autonomous driving

• Proof of concepts have been established using existing technology

• Current research is focused on interface design

Impact: All technology available

First laws in place (Nevada)

User interface and acceptance

Regulatory framework

Cost

Liability

Research project: CAMP V2V

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Volkswagen Group Research is particpating in the CAMP Vehicle to Vehicle (V2V) research activities.

Goal is to evaluate the effectiveness and feasibility of using V2V communication technology in critical situations to reduce the number and severity of crashes in various driving scenarios.

Volkswagen is heading 2 from 5 research clusters.

Refocusing: Will technology solve the issue ?

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“The iPhone is the Ford Mustang of the Milleniums”

• 46 % of people 18-24 would choose access to the internet over access to their own car.

• Teenagers might prioritize social networking over driving.

• 21-to-30-year-olds now drive 8 % fewer miles than they did in 1995.

• The mobility of younger generation (sub 25yrs) is on a 50 year low.

Child – Toy 1964

Child – Toy 2002Source: NY Times

Driving behavior of young adults

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• Electronic communication reduces the need for actual contact (and some young people feel that driving interferes with texting)

• Current economic downturn is making it more difficult for young persons to buy and maintain a vehicle

• Young people are moving in increasing numbers to large cities with reasonable public transportation (e.g., New York and San Francisco)

Mobility concepts of the Milleniums

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Impact of driver assistance technology

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• Current driver assistance technology is neither attractive nor within reach of the ‘highly impacted’ younger age group

• Driving experience in the age group decreases, further adding risks

• Car Sharing will continue to grow into a competitive business

• Car Sharing fleet operators, like Zipcar, will develop interest to add assistance functions to reduce their operation cost

• Expect an increased pace in market penetration of this technology

Conclusion

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Driver distraction needs regulation and enforcement

Technology will offer no short term solution

The need and means to communicate will persist

Long term solution are autonomous driving technologies

The technology is available

Next milestone is generating consent on the necessary regulatory framework

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Drive Safely(and enjoy it)