bima evening masterclass | instagram & world domination

PowerPoint Presentation

OUR CLIENTS

what we will learn today: STATS TO MAKE YOUR NEXT PROPOSAL ROCK case studies to get you thinking strategic building blocksfire-starter ideas

x@CultLDN @CamillaMaryRose #CultFollowing

instagram & world domination


HOW BIG IS IT? REALLY..FIVE stats to get you thinking


300MILLION ACTIVE daily USERS

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by 2020, instagram is predicted to grow by 26.9million users, double the prediction for twitterSource


53% of adults ages 1829 years old say they use instagram every single day

instagram & world dominationSource


Instagram & Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%Source


When Instagram first introduced video in June 2013, more than 5 million were shared in the first 24 hoursSource


do you even gram?



how many instagram features can you name?



ZoomVideo 40 filters IG Direct Tag photosLinks in BiosEdit captionsInstagram LivePost notificationsSee posts on a world map See interactions from friendsHyperlapse, layout & boomerangStraighten, adjust perspective, and rotate photosInstagram saves the 300 most recent 'grams you've liked

Send imagees to friends Message from Live

BirchBox posted a Snapchat story inviting Birchboxs Snapchat followers to call them between 2-3pm.

There wasnt a reason given for people to contact them; it was just a test.

Within an hour, they received around 30 calls from a wide spectrum of age groups ranging from teens to mothers of teens.

On average, each of the seven calls they took lasted around five minutes.Source

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We also noticed that some callers are following us on Snapchat but they havent yet subscribed to Birchbox, so we explained to them the benefits of becoming a subscriber, she explained. The calling features can help us bridge the gap between just engaging on Snapchat and actually signing up for our service.Source

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now its your turn!



design a brand execution by using one of the instagram features

exercise


ZoomVideo 40 filters IG Direct Tag photosLinks in BiosEdit captionsInstagram LivePost notificationsSee posts on a world map See interactions from friendsHyperlapse, layout & boomerangStraighten, adjust perspective, and rotate photosTap left/right for RWD/FWD on LiveInstagram saves the 300 most recent 'grams you've liked

Send imagees to friends Message from Live

design a brand execution by using one of the instagram features

understanding the algorithm



On average, people miss about 70% of the posts in the Instagram feeds


an algorithm is about is making sure that the 30% you see is the best 30% possible!


how to survive the INSTAGRAM algorithm


quality over quantity


agile budgets to include instagram ads


with your hack idea, write down how you would target your content through paid ads & define success

exercise


content is king



relevancethumb stopping impactDOES IT STOP ME?THE BRILLIANT BASICS

short & snackable for the on the go mobile mindDOES IT MAKE IT EASY For ME?brandedunique pov & assetsDOES IT STAYWITH ME?emotional, informationaland/or utilityDOES IT REWARD ME?

What aboutthis makes you double-tap?


What aboutthis makes you double-tap?


if content is king, then influencers are the f*king queen bee!



Instagram users sharing their #multimasking selfies led to a 22.8% expansion of the face mask market in the UK in the year to October 2015, reaching a value of 6mSource

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Otterbox partner with micro-influencers to drive awareness for the brand across the festival season. The #SummerofSymmetry campaign achieved 5.5M impressions

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#SUMMEROFSYMMETRY

RGB code: 101, 101, 106

draw the post that you would want an influencer to post about your brand, dont forget the copy!

exercise


user-generated-content



sunny life australia

user-generated-content

draw the post that you would want a consumer to post about your brand, dont forget the copy!

exercise


instagram live



instagram live, its a thing



Instagram claims over 100 million users now take advantage of Stories, which is about one-third of its daily active users

instagram live, its really a thingSource; TheNextWeb


Nike generated 800,000 views in 24 hours for an Instagram Story that it posted on Tuesday, the first day the feature was available. On Snapchat, Nike's best video has achieved 66,000 views

nike, instagram live case studySource; AdAge


@TheGlowEdit received 15k views in the first 12 hours, with 40k+ views in total, nearly double her highest engaged image!

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WHAT DO YOU WANT FROM LIVE CONTENT?



now, world domination!

@[email protected]


bima evening masterclass | instagram & world domination

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