8/6/2019 BIRetail GJ Retailer Magazine

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Retail Intelligence Resource

"We used BIRetaii to manage our stocks. The idea was toget fast moving items off the shelves in seven weeks. Usingthe stock reports of our outlets we could find out the fast-moving items three weeks after the launch of the style. Afteridentification, all merchandising was designed to clear outthe style in the following four weeks. By week seven, thestyle was sold out."GAGANJITKAHLONIT Head, Gini & Jony

In India, BIRetail was launchedonly in May 2009 and thecompany has already met 75per cent of projected revenuetargets for the first year in thefirst 4 months of operation sincethe market is very receptive andpositive.BIRetail Ltd was incorporated inthe year 2007 with headquartersin the United Kingdom by leadingindustry professionals who arehaving decades of collectiveexperience with a vision to offerBusiness Intelligence Solutionsspecifically to retail industry.BIRetail Ltd has been one of theleaders in developing BusinessIntelligence (BI) solutions on newtechnologies like Software-as-a-Service (SaaS) which hasdrastically brought down the TotalCost of Ownership (TCO).BesidesGini &Jony, one of the othercustomers in India is VictorinoxIndia, which is the Indiansubsidiary of the 150 year oldSwiss brand famous for its SwissArmy Knife.62 RETAILER JANUARY2010

"There are multiplefactors drivingIndian retail growth.With roughly 60 percent of the totalpopulation below 30years of age, favor-able demographicsare expected todrive consumptionacross categories. The much-

talked about purchasing power ofa young consuming middle classis finally crystallizing today."NIR/oI ':IIPlIRIIoDirector -Sales, Asia Pacific, BIRetailIn 2008, the growth of BIadoption in the Indian retailindustry was 22 per cent.BIRetail's unique SaaS offeringbreaks the biggest hurdle, viz, the"price barrier". The company

hopes to be amongst the topmostBI solution provider for Indianretailers in the next one year'stime, and will definitely be the first

choice amongst SME retailerslooking to adopt a BI solution.CASEsru:Gini &Jony is an India-basedretailer operating over 600 kids'apparel stores targeting the agegroup from 6 months to 14 years.Founded in 1994, Gini &Jonimoved on by opening firstexclusive outlet in 1995 inHyderabad. Currently there are107 franchisees, 116 retail outlets,32 factory outlets and available inanother 600 multi-brand outlets inIndia.SOLl ';&"', ~- IDEDFollowing the tech trail toaccelerate growth, in July 2009,Gini &J ony adopted a businessintelligence solution from BIRetailto generate smart reports toimprove decision making andthereby, the bottom line. BIRetailprovided Gini &Jony data-drivendecision making capabilities toimprove their merchandisingdecisions, optimise promotionsperformance, improve inventory &replenishment decisions, analyseperformance of brands etc. Thedeployment started in August 2009and completed implementation in ashort time of eight weeks.BIRetail's best-of-breedanalytical capabilities and visualrepresentations have driven itsstrong underlying BusinessIntelligence platform,MicroStrategy. MicroStrategy is afront-runner BI platform, deployedby customers worldwide, andknown for its superior qualityanalytics and flexible end-userinterfaces.BENEFITSThe solution helped Giny & Jonyreduce operational costs. Further,the solution added both to the topline and bottom line by reducingthe 'shelf life' of the product.

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