bitb -- key terms and tools
DESCRIPTION
Bret Giles and Lacey Brown's presentation at agencyside's "Back in the Black" account team training.TRANSCRIPT
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Key Terms, Tools and 10 Things you must do
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Glossary of Terms
• Refer to pages 43 – 46 for key digital marketing terms
• Any questions?
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Tools
• Refer to Appendix A on page 57
• Any questions?
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Review Survey Results: Poll Everywhere
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Content Marketing vs. Content Strategy
• Which most closely refers to the creation, management and governance of content on-site?
A) Content Marketing
B) Content Strategy
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Display Advertising
• Which type of ad appears while you are waiting on the desired page or action to load?
A) Interstitial
B) Flash
C) Pop-up
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Dayparting
• As it pertains to Dayparting, which of the following is true?
A) You can conserve a small budget
B) You are able to set times / hours / intervals to elicit the best response
C) It’s something you can manage on Google AdWords
D) All of the above
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Location Based Marketing
• Which of the following is NOT a LBS tool?
A) Gowalla
B) Yelp
C) Atlas
D) Foursquare
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FunctionFox
• FunctionFox offers simple ____________ tracking and ___________ management.
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The 10 things you should
absolutely, positively invest in this year
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#10
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Hold an Expert Series Event.
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#9
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Become a Publisher / Think like a Publisher.
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#8
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Change your Pricing Strategy: Get off of % of Media Growth.
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#7
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Monetize Facebook.
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#6
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Test Real-Time Bidding for a Display Client.
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#5
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Make your Site Mobile-Ready / Tablet Friendly.
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#4
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Identify a Staff Member to “Re-Create” their Role
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#3
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Read up on: Near-Field Communication,
Screen Convergence, HTML5… They’re Coming!
• www.agencyside.net
• www.adage.com/blog/small-agency-diary
• www.mashable.com
• www.smashingmagazine.com
• www.allthingsd.com
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#2
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Decide on 1 thing you will absolutely do within 30 days as a
result of attending BITB.
• Fill in your letter and self-address your envelope. agencyside will mail this to you in 30 days to hold you accountable!
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#1
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Attend an agencyside class & sign up for BOLO 2011
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Thank You
• Please take a few moments to complete a couple of surveys.
• Agency Compensation Study
• Our contact information can be found on page 56 of the workbook.