biz model for haptics technology

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My students use ideas from my (Jeff Funk) class on business models to develop a business model for Senseg, a supplier of a special coating for touch displays. their coatings enable users to feel texture, temperature, and other characteristics that cannot be experienced on ordinary touch displays. this enables better 3D modeling, remote surgery and other applications. these slides describe the customer selection, value proposition, method of value capture and other aspects of the business model for Senseg.

TRANSCRIPT

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A  world  where  everything  feels  the  same.  

Especially  digital  world  where  devices  are  cold  without  response  

The  human  connection  is  rapidly  fading  off…  

Different  contours  of  the  human  face?  

What  if  you  could  feel…  

All  in  the  Digital  World??  

the  varying  

temperature?   Smooth  or  rough  texture?  

Soft  or  hard  surfaces?  

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Increasing Productivity

•!Unique and customizable touch feedback effects

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Safety Awareness in the workplace

•! Mechanical feedback confirms response •! Overcomes distraction from audio and visual confirmation •! Eg resistance could be felt when adjusting the senseg

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Increase the Interaction

•!Large advertisement display with realistic feel

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2.! IP Litigation

3.! Technology Limitation •! Innovation Barrier

4.! Financial •! Patent life span

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