black swan hotel
TRANSCRIPT
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Final Project
Member Ngo Thi Xuan Uyen (1258092)Tran Hong Dao (1258010)Vo Tung Thien An (1258001)
Course: Human Resource
Topic : Hotel
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Content:
1. Introduction 2. What does the logo mean?3. Market research4. 4P ( Product, Place, Price and Promotion)5. Why are we unique?6. Organization Chart 7. Code of ethics8. Action Plan9. Future Plan10.Partnership
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2. What does the logo mean?
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3. Market research:
Target market : People aged 30-60 Average income: 900$ - 3000$/
month
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Why do we choose this target market?
Focus on the tourists most likely to be interested in visiting and staying at the hotel.
These people are successful businesspeople, or they have saved money for their trip, work or retirement, so the price is not an object.
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They change their hotel 3 or 4 times per year, so we can suggest to them that they shouldn’t waste their time finding a new hotel just to change the theme.
Because of their age, their preferred themes are nature, music and history.
Why do we choose this target market?
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4. 4P
a) Product:Service : HotelBrand Name: Black Swan Level: 5 stars
b) Place:
Da Nang City, Vietnam. Da Nang is a major port city in the South Central Coast of Vietnam.
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3. Price
Room
Price Discount
Book(USD) (USD)
Single Double Special
Standard 300++ 20 25 30
Superior 400++ 30 35 40
Deluxe 500++ 40 45 50
Junior Suite 600++ 50 55 60
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4. Promotion
Free airport transfersFree daily buffet breakfast.10% Discount for online bookings
If you choose a room costing $500 or more, you will receive: 30% Discount on all mini-bar items.30% Discount on spa services.
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5. Why are we unique?
Based on our customer’s preferences, we have created a unique idea.
Each room has a different theme instead of normal rooms that just have luxury furnishings.
Garden on the rooftop
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Sport, music, art and brand theme:
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Fantastic theme
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Classical theme
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Mordent theme:
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Surplus service: Spa
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Surplus service: Gym & Yoga
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Surplus service: Restaurant & Bar
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Surplus service: Entertainment
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Garden on the rooftop
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6. Organization Chart
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VACANCY ANNOUNCEMENT
Position: Financial Manager
Reqiurements:
Bachelor’s Degree in Accounting or Finance
At least 3/4 years experience in accounting or financial reporting area in a
hotel
Can work with 100+ employees
Benefits:
Long term associations
High salary + reward
10 paid holidays/years
Friendly working environment
Insurance
Interested candidates to send resume by email to: [email protected]
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7. Code of ethics:
For each director, manager, officer and employee:
Conduct the company’s business with honesty
Build relationships with customers, suppliers
Behave employees with respect
Comply with legal requirements , company policy and procedures.
Avoid any harmful activities
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7. Code of ethics:
For the environmental aspect:
Have at least three environmentally friendly features in the rooms.
Use eco-labeled welcome products
Buy and promote local food products
Uses energy-saving bulbs for their 24-hour lighting
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8. Action plan:
The general problem:
Lack of capital.
The specific problem:
Because of the hotel designed in different themes for each room so the furniture and decoration for each room must be different.
Therefore, the price of buying single items is more expensive than the price of buying the large amount of same items.
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8. Action plan:
Solving that problem:
Loan money from the bank
Sell the stock for stockholder
Popularize the project to attract more investor.
_ Starting problem solving program: in the beginning stage of the project: May 10, 2017
_ Ending problem solving program: after we getting back the first revenue: 3 years later – May 10, 2020.
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9. Future plan:
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9. Future plan:
Upgrade equipment and technology
Receive comments and valuable input from customers
Update the newest room themes
Develop new projects in the future, building the second branch in Nha Trang
Buy a luxury yacht with services for customers .
Have a party on the holiday.
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Have parties on the holiday
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10. Partnership:
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Thank you for listening