STATION PROFILE

THE VOICE OF THE COMMUNITY

Black. Talk Media.

900AM-WURDOn Air. Online. In the Community.

About WURDIn Philadelphia, WURD Radio, LLC has been at the forefront of creating our own unique imprint on the important medium of Black talk radio. Via our on air, online and in the com-munity platforms, WURD Radio, LLC is committed to community engagement by proving information and solutions that uplift and inspire the soul of Philadelphia.

Walter P. Lomax, Jr., MD, WURD FounderImage credit: Mural Arts Program

PENNSYLVANIA’S ONLY BLACK TALK RADIO STATION

African-American owned

Beyond Radio

Multimedia Approach

The Voice of the Community

Live and Local Programming

Powerful Strategic Partnerships

A Part of Philadelphia’s Rich Radio Legacy

On AirThe Voice of the Community

900AM-WURD offers a unique two-way talk format that is widely recognized as the pulse of the African-American community - locally, regionally, nationallyand globally. WURD has helped shape every major event inthe region - from mayoral races to presidential elections - from the street corner to the corner suite, WURD has tackled the hard issues as an influential, respected and powerful voice in the marketplace. WURD has become a gathering point for the diverse voices that exist in the Delaware Valley…and beyond.

If you want to know what’s happening in the world as it relates to the African American Community, the African diaspora and people of color, tune in to WURD – On Air, Online and In the Community.

THE PULSE OF THE BLACK COMMUNITY

Listener HabitsWho’s listening to WURD?

24.2 million Americans listen to radio each weekRADAR 119, December 2013

24.8 million African-Americansuse radio each weekNeilsen Black Differential Survey Treatment markets (128) only

African-American Listening HabitsGender47% Male53% Female92% use radio each week91.7% are reached weekly by radio12 hours - Amount of time spent with radio13.75 hours - Weekly hours spent with radioby full-time employed listenersListening Location39% In home61% Out of homeWork Status47% Full-time39% Non-working14% Part-timeNielsen Audio National Regional Database, Spring 2013

America’s Top Formats in 201314.8% Country11.3% News/talk8.0% Pop contemporary hit radioNielsen National Regional Database, Spring 2013

OnlineDigital Opportunities

900AMWURD.com is the digital hub that fully engages tech savvy information seekers. In addition to podcasts of our shows and live streaming, 900AMWURD.com provides our partners with creative marketing opportunities that deliver real results via ads, videos, contests, polls, and customized content. We also compliment all of our on-air and in-community activities with social media strategies.

Features:

WURD AppTo keep up with our listeners on-the-go, we’ve created a new WURD App for

KEEPING YOU CONNECTED

Average Monthly Visits: 9,564Total page views: 283,667Average monthly page views 23,639Live radio stream unique visitors: 71,994

2015 Banner Ad StatisticsTotal banner ad impressions: 742,592Average monthly impressions: 66,712Total ad clicks: 16,677Average monthly ad clicks: 1,390

60%Desktop

33% mobile 7%

tabl

et

Site Visitor Age Range

18-246 %

25-3416 %

35-4422 %

45-5423 %

55-6423 %

65+10 %

Total site visits: 114,766 (2015)

47% 53%

Social Media Following (as of 2/15/16)

Facebook: 4,778 likes

Twitter: 6,299 followers

Instagram: 873 followers

Tumblr: 194 followers

YouTube: 208 subscribers

Soundcloud: 159 followers

WURD Digital Listening StatsAccesses, Daily Average . . . . . . . . . . . . .23,391Sessions, Daily Average . . . . . . . . . . . . . 1,596

Top Listening Cities1. Philadelphia, PA 6. Arlington, VA2. Baltimore, MD 7. Plainville, CT3. Mountainview, CA 8. Ashburn, VA4. Brooklyn, NY 9. Cockeysville, MD5. Washington, DC (Mainstream App Statistics 2015)

Digital StatisticsFacts and Figures

Digital ExposureOn Air. Online. In the Community.

THE NEW 900AMWURD.COMFeatured on the WURD home page

Link from WURD home page to the partner websites

Sponsorship of WURD video segments featuring behind the scenes footage from events and various programs throughout our community

Video ads via streaming

Social media outreach

Inclusion in e-blasts

THE WURD APP

Beyond the airwaves, WURD has a robust series of yearlong events and programming that engages the

The Walter P. Lomax, Jr., MD Speaker Series Presents: WURD Speaks This interactive event series is designed to engage local thought leaders, nationally renowned speakers and the community-at-large on a range of topics that directly affect the African-American community.

Dollars & $enseDollars and Sense is a professional development series focusing on financial literacy that educates and advises our listeners on how to build their business, invest and save wisely.

WURD WellnessWURD listeners will be encouraged to participatein exercise and discussion on how to maintain health and wellness throughout the year.

Live Remote BroadcastsCustomized live broadcasts around the

significant community exposure, extending your message far beyond your specific event.

ENGAGING THE COMMUNITYALL YEAR LONG

Engagement VehicleIn the Community

2016 Signature EventsIn the Community

Dollars & $enseA Professional Development Series

May, July, & November

Year Long Membership Drive

Walter P. Lomax, Jr. , MD Speaker Ser ies Presents :WURD SPEAKS

March Women’s History Month

June Black Music Month

SeptemberEye On Education

WURD WellnessJuneParkWest Festival

OctoberHealthy Living Tour

The HealersA Four Part Series

February, March, April & May

Summer of FreedomFree Library of Philadelphia Tour

July through August ONLY HEARD ON WURD

Brown’s ShopRite Family CollaborativePartnership

Marketing SolutionsPartnership Snapshot

WURD Solutions

900AM-WURD Radio has developed strong partnerships on all levels by designing customized programs created to ensure the most effective and cost-efficient results. By utilizing a strategic multi-media approach, WURD serves as a media vehicle to bridge the gap between our trusted marketing partners and our loyal On Air. Online. In the Community. audience.

WURD Delivers... African American Adults 35+ Customized multi-media solution based programs that deliver results

900AM-WURD Radio. COMMITTED TO MARKETING

SOLUTIONS THAT WORK!

Why WURD?

THE VOICE OF THE COMMUNITY

The only Black talk format in Pennsylvania

Unique format

Engaging & Educational

Entertaining & Energizing

Multi-platform in-depth interviews

Live Broadcasts

Uncut and to-the-point

Intergenerational content

Experienced on air hosts

Authentic dissemination of information

Loyal, responsive, diverse audience

Multi-media platforms (On air, Online, and in the Community)

Global representation

Solutions provider

Connection to major stakeholders,politicians, and newsmakers

Locally and nationally syndicated voices

The station that you can’t find anywhere else!

CoverageMap

PROGRESSIVE & PROUD

Black. Talk. Media.

Contact WURD (215) 425-7875