blank label brand book

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January 2013.

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Page 1: Blank Label Brand Book
Page 2: Blank Label Brand Book

Blank Label Inc.Find Us At: www.BlankLabel.com

Corporate Offices: 486 Green Street, Cambridge, MA 02139

Page 3: Blank Label Brand Book

Brand Background 2

Lookbook 4

Press 7

Trunk Shows 8

Page 1

Page 4: Blank Label Brand Book

Founded in Boston in 2008 by Fan Bi, the genesis of a custom was informed by the time he spent in London and being inspired by the heritage of custom on Saville Row.

Being at your best does not have to be synonymous with

opulent price tags and ostentatious brands. The inspiration

for Blank Label was the realization by bringing together

generationally trained taiors in Shanghai, with the simplest

and best online custom experience, you could build a

bespoke destination for the 21st century. The game-

changer was by cutting out the costs of brick-and-morter

and sales people, one could go direct to the consumer and

deliver a custom luxury at a revolutionary price point.

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Page 5: Blank Label Brand Book

Clients choose house cottons or imported Italian and Japanese specialties. They can customize

their collar or cuff shape to have, as an example, a semi-spread collar and french cuff. Embroidery

is included gratis. All sizing is fully bespoke, and clients can take a seamless sizing survey asking

questions like their jacket size to fit preference. Shirts are are hand cut, hand stitched and hand

pressed in Shanghai which has tailoring culture that dates back to the early 1900s. Turnaround is

between one and four weeks, delivered to your door. Shirts retail from $75 to $165.

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Page 6: Blank Label Brand Book

Canali Vest and TrousersBlank Label Mahki French Cuff Shirt ($145)Church’s BroguesMichael Kors TieHermes Cufflinks

Page 7: Blank Label Brand Book

Top Left: Blank Label Byron Shirt with button-down collar and single button cuffs for a more business casual tone ($115)

Bottom Left: Blank Label Reagan Shirt with club collar and french cuffs to present a formal and established look ($145)

Top Right: Blank Label Ira Shirt with mini point collar for a modern sophistication ($145)

All shirts are fully bespoke with nine points of custom measurements: Collar, Sleeve, Chest, Midsection, Shoulder, Length, Arm Hole, Bicep, and Cuff.

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Page 8: Blank Label Brand Book

Hart Schaffner Marx SuitBlank Label Papersmith Tie ($95)Brioni Tie

Page 9: Blank Label Brand Book

New Classic

William

Landon

Icebergs

$80

$125

$145

$80

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Page 10: Blank Label Brand Book

Ralph

Olaf

Magnus

Sunshine Coast

$145

$115

$115

$95

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Page 11: Blank Label Brand Book

Springfield

Boise

Montpelier

Cheyenne

$115

$115

$115

$115

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Page 12: Blank Label Brand Book

S.N.S Herning CaridganBlank Label Maddox Shirt ($145)Canali TieBilly Reid TrousersAllen Edmonds Wingtips

Page 13: Blank Label Brand Book

“Stylish, well-constructed, and fit perfectly.”

“Consumers can now design their own custom dress shirts.”

“Blank Label is making it easy to get that custom-fitted look without the expense of hiring a tailor.”

“Choose collar, cuffs, pocket ... monogram and labels can be added too.”

“Customization at retail prices.”

“A fraction of what sartorialists might pay.”

M A G A Z I N E

- Washington Post’s Slate Magazine

- Huffington Post

- American Airlines

- MSNBC

- New York Times

- BusinessWeek

In the Press

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Page 12

Our events team does beer, bourbon

and Blank Label at select corporate

offices, luxury condos, country

clubs, high-end gyms, hotels and

retail stores.

We bring a tailor, stylists and drinks

to boot, delivering the online

experience in person.