blank label brand book
DESCRIPTION
January 2013.TRANSCRIPT
Blank Label Inc.Find Us At: www.BlankLabel.com
Corporate Offices: 486 Green Street, Cambridge, MA 02139
Brand Background 2
Lookbook 4
Press 7
Trunk Shows 8
Page 1
Founded in Boston in 2008 by Fan Bi, the genesis of a custom was informed by the time he spent in London and being inspired by the heritage of custom on Saville Row.
Being at your best does not have to be synonymous with
opulent price tags and ostentatious brands. The inspiration
for Blank Label was the realization by bringing together
generationally trained taiors in Shanghai, with the simplest
and best online custom experience, you could build a
bespoke destination for the 21st century. The game-
changer was by cutting out the costs of brick-and-morter
and sales people, one could go direct to the consumer and
deliver a custom luxury at a revolutionary price point.
Page 2
Clients choose house cottons or imported Italian and Japanese specialties. They can customize
their collar or cuff shape to have, as an example, a semi-spread collar and french cuff. Embroidery
is included gratis. All sizing is fully bespoke, and clients can take a seamless sizing survey asking
questions like their jacket size to fit preference. Shirts are are hand cut, hand stitched and hand
pressed in Shanghai which has tailoring culture that dates back to the early 1900s. Turnaround is
between one and four weeks, delivered to your door. Shirts retail from $75 to $165.
Page 3
Canali Vest and TrousersBlank Label Mahki French Cuff Shirt ($145)Church’s BroguesMichael Kors TieHermes Cufflinks
Top Left: Blank Label Byron Shirt with button-down collar and single button cuffs for a more business casual tone ($115)
Bottom Left: Blank Label Reagan Shirt with club collar and french cuffs to present a formal and established look ($145)
Top Right: Blank Label Ira Shirt with mini point collar for a modern sophistication ($145)
All shirts are fully bespoke with nine points of custom measurements: Collar, Sleeve, Chest, Midsection, Shoulder, Length, Arm Hole, Bicep, and Cuff.
Page 5
Hart Schaffner Marx SuitBlank Label Papersmith Tie ($95)Brioni Tie
New Classic
William
Landon
Icebergs
$80
$125
$145
$80
Page 7
Ralph
Olaf
Magnus
Sunshine Coast
$145
$115
$115
$95
Page 8
Springfield
Boise
Montpelier
Cheyenne
$115
$115
$115
$115
Page 9
S.N.S Herning CaridganBlank Label Maddox Shirt ($145)Canali TieBilly Reid TrousersAllen Edmonds Wingtips
“Stylish, well-constructed, and fit perfectly.”
“Consumers can now design their own custom dress shirts.”
“Blank Label is making it easy to get that custom-fitted look without the expense of hiring a tailor.”
“Choose collar, cuffs, pocket ... monogram and labels can be added too.”
“Customization at retail prices.”
“A fraction of what sartorialists might pay.”
M A G A Z I N E
- Washington Post’s Slate Magazine
- Huffington Post
- American Airlines
- MSNBC
- New York Times
- BusinessWeek
In the Press
Page 11
Page 12
Our events team does beer, bourbon
and Blank Label at select corporate
offices, luxury condos, country
clubs, high-end gyms, hotels and
retail stores.
We bring a tailor, stylists and drinks
to boot, delivering the online
experience in person.