hank blank - "building your personal brand"
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Hank Blank shows you how to "Build Your Personal Brand."TRANSCRIPT
Building Your Building Your Personal BrandPersonal Brand
Hank Blank Inspires Solutions
Hank Blank is a Hank Blank is a Brand…Brand…
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Work Work • First account was McDonald’s
at DDB Needham in Toronto
• 10 Years with JWT in Toronto & Chicago
• Ran the National Domino’s Pizza Business at Ross Roy Advertising
• Executive Vice President O’Leary & Partners
• Experience on major Global brands such as Kellogg’s, Warner Lambert, S.C. Johnson, Labatt’s, Divisions of Revlon & Campbell Soup, Burger King, CENTURY 21
LifeLife • Hank has two young adults that
live with him. Both are available for adoption.
• Hank has run six marathons but doesn’t know why
• Hank comes from a long line of nomads. Hank was born in Toronto, his sister was born in Beirut, Lebanon & his brother in Warsaw, Poland
• Hank was nominated to be Volunteer of the Year for OC in 2003
• Favorite recent quote: “Only the humble can save the humble.” -Evita
• Who Are you? What is your Positioning Brand Essence? What do you want to be known for?
• Consistent Quality Identity/branding materials• Your thought leadership or voice• Your target audiences or constituencies• Your media outlets or channels• Build Your Word of Mouth• Metrics: Financial Currency and Social
Currency
Building Your Brand PlanBuilding Your Brand Plan
Marketing Yourself =
Career Insurance in the New Normal
Technology Is Your… “Branding Technology Is Your… “Branding Engine” Engine”
Technology is changing consumers’ lives• App Store: 775,000 apps on (300,000 native to
iPad)• Google: more than 4.7 billion searches per day• Tablets: 1 in 4 Americans own one (25%)• Facebook: 2.5 billion photos are uploaded each
month• Blogging: 15% of bloggers spend 10+ hours each
week• YouTube: 120 million videos; second largest search
engine• Twitter: adding 300,000 users a day• Mobile phones: 80% of humans own one• HDTV: 2/3 of US households have at least one
• Your Elevator Speech is Old Normal• Your Google Presence is the New
Normal
Building Your Brand PlanBuilding Your Brand Plan
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BLANKBLANK
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Social Networking StrategySocial Networking Strategy
1. Marketers 2. Agencies and Digital Firms 3. Those in Transition 4. Canada 5. Youth
Building Your CommunitiesBuilding Your Communities
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• Connectivity
• Hank Blank Inc• 949-300-3266• 949-276-4978 fax• www.hankblank.com• 30462 North Hampton Laguna Niguel, CA. 92677• http://www.linkedin.com/in/hankblankcom• Follow me on twitter @hankblank• http://hankblank.wordpress.com/
Building Your CommunityBuilding Your Community
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• Your Blog is Your Voice• Productize your knowledge
• Write about what you do/your passions
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• In the Old Normal It Was All About Your Resume• In the New Normal Your Linkedin profile is more
important than your Resume• Your Linkedin profile is your website
Building Your BrandBuilding Your Brand
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Let Your Community Let Your Community Build Your Reputation Build Your Reputation
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Building Your Constituencies
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Laguna Niguel ConnectorsLaguna Niguel Connectors
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Fountain of YouthFountain of Youth
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It’s all about content and It’s all about content and community community
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Repurpose your content Repurpose your content
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• My social networking came from my My social networking came from my personal networking personal networking
• All contact but no touchAll contact but no touch• Passive vs. activePassive vs. active• Introverted vs. extrovertedIntroverted vs. extroverted• Great research toolGreat research tool• Great SEO toolGreat SEO tool• People hide behind their computers People hide behind their computers
and social networksand social networks
Social Networking
Your Word of MouthYour Word of Mouth
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Power of NetworkingPower of Networking• Networking is a simple but powerful marketing toolNetworking is a simple but powerful marketing tool• One of the most cost effective ways of increasing One of the most cost effective ways of increasing
your visibility. your visibility. 7575% of all deals are completed % of all deals are completed because of relationships or referralsbecause of relationships or referrals
• Strong networkers are sales magnetsStrong networkers are sales magnets• One of the most cost effective ways of increasing One of the most cost effective ways of increasing
your visibilityyour visibility• 70% of all new jobs are found through 70% of all new jobs are found through
relationships or referralsrelationships or referrals
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70%
Deals
Jobs
• Networking isn’t about going to an event as Networking isn’t about going to an event as much as a way of lifemuch as a way of life
• People say in CA you live an isolated lifePeople say in CA you live an isolated life• Chose to have a Norman Rockwell LifeChose to have a Norman Rockwell Life• Network at Starbucks, Vons, Hallmark, UPS Network at Starbucks, Vons, Hallmark, UPS • Attitude of engagementAttitude of engagement
Norman Rockwell LifestyleNorman Rockwell Lifestyle
Hank BlankHank BlankContact [email protected] [email protected]