blaupunkt brand licensing - b2b.ifa-berlin.com · your top brand licensing opportunity blaupunkt...
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Your top brand licensing opportunity
BLAUPUNKT BRAND LICENSING
LEARN HOW THE BLUE DOT CANIMPROVE YOUR COMPETITIVENESS…
BLAUPUNKT BRAND LICENSING
Your top brand licensing opportunity
EXPLORE NEW OPPORTUNITIESAND A NEW STREAM OF REVENUE
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
BLAUPUNKT BRAND LICENSING
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Speeds your
time to market
Lowers your
introduction costs
Provides an invaluable
measure of quality assurance
to your customers
Boosts your
margin and turnover.
Earn more money through Brand Licensing!
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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Replacing a
Private Label Brand
Launching Existing
OEM Products
to new distribution
Market Reach
Expansion
Creating a
Step-Up or „Shelter“
Line
Launching a
totally new product
line or category
BLAUPUNKT BRAND LICENSING
Different models for brand licensing
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
1923A company named “Ideal” was first founded in Berlin when radio was still in its infancy.Every unit was carefully tested by technicians and labeled with a seal for quality—the blue dot. It did not take long before customers simply asked for the “bluepoint” products. The blue dot quickly became known as a symbol of outstanding quality.
1932The first car radio in the world was launched by Blaupunkt.
1938The dot became a trademark as well as the new company name: Blaupunkt.
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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT
It all started with the blue dot
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT
It all started with the blue dot
Headphones, Car Radio, World Receiver
Decades of innovations and expansionTV, Video, Audio, Video Recording, Professional Studio Equipment, Car Audio, Navigation, Telematic Systems …..
The advantage in your car
Narrowed focus on In Vehicle Entertainment,GPS, Professional Coach and Truck Entertainment.
Enjoy it. The Blaupunkt Global Brand CommunityThe „Advantage in your car“ becomes „The advantage in your life“. Blaupunkt is now offering an extended range of CE, Home Appliances , Security and „Well beeing“ products.
The history in a nutshell
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
Product Line-Up Decisions Product DesignSourcing /
ManufacturingDistribution /
Sales Channels*Pricing
Advertising / Communication*
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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT
Our Brand Licensee´s control the complete time-to-market process!GIP as the brand owner will not have any leverage on the TTM process, even though we are always open to consult.
* As long as in line with the respective contract / brand guidelines.
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT
TV Sets & Accessoires Audio in D/A/CH – Western + Eastern EU
Tablet PC in D/A/CH BatteriesMobile Phones
The Blaupunkt World of Entertainment
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT
SDA
Smart Home / Security
LED LightingMDA / Kitchen Built In
Robotics Sewing Machines Air Treatment / AC
At Home with Blaupunkt
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT
Telematics
Car Audio / AccessoiresGPS NavigationLawn & Garden / Power Tools
On the Go and in the Garden
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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BRAND TRUST SUSTAINABILTY SECURITY FLEXIBILITY SUPPORT
UKSouth Africa
UKGermanyPoland Germany
Romania
Malaysia
Blaupunkt Brand Visibility
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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BLAUPUNKT蓝宝品牌授权
W I F Y ?
GIP Development SARL | ©GIP Development reserves all rights including industrial property rights and all rights of disposal such as copying and passing to third parties.
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Our own responsibilities towards our licensees
• Long-term partnership
• Sincere and equal communication
• Transparently and Openly Maintaining Corporate Core Values and Brand Value
• Protecting the brand and its trademarks
• Maintain and establish the Sapphire brand at the international level
• Maintain a consistent approach to quality
• Provide brand partners a communication platform
Responsible Brands: Public Relations, Global Websites, exhibiting products at international
exhibition fairs
• Selective items: Actively support you through international sales network