SONAS KUMAR RT

15397091

BRAND

•Name, term, or sign that identifies the maker of the product or service

LICENSING• Refers to an agreement which gives a company the right to use another’s

-Brand name

-Patent

-Technology-Patents

-Trademarks-Designs

-Processes

-Intellectual property

for a royalty or fee

BRAND LICENSING

• It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.

ADVANTAGES OF LICENSOR

Enhanced company image and publicity Increased profit from royalties Increased brand awareness or recognition Increased opportunity for penetrating new markets Limited manufacturing costs or risks

ADVANTAGES FOR LICENSEE

Existing brand awareness or recognition Lower advertising and promotional costs Increased possibility of success and profitability Connection with an athlete, sports team,

entertainer, or corporation

THANK YOU