NJ Corp

Strategy Marketing Proposal

Agenda1 Product

informationWhat is Blinklr?Key featuresConfigurationHow does it work?

2 Marketing strategySTP Segmenting Targeting Audience PositioningExecution Awareness Trail Recruit Loyal

Conclusion43TimelineTarget

1

What is

?

1Key Features

Show mapDetecting location

Call, message, take pictures, gallery…

Listening to musicWatching videos

3D image projector

1Configuration

.

Battery: 36hrs

standby,

12hrs using apps and

listen to music

3D adjustable screen,

15" max

CPU: 1GHz RAM: 4gb

Memory: 8gb

8mp camera

Connection: wifi, 3G,

bluetooth

Standard size: 5cm x

7cm x 1cm

1

How does

work?

Marketing Strategy

2Marketing strategy

S - T - P

SegmentingTargeting

Audiences

Positioning

Marketing Research

2Marketing strategyExecution

Awareness

Trail Recruit Loyal

TV

C

PR

1

ContestOnline Viral

PR

2Press Conference

ActivationEvent

Promo

tionContest Offiline

Sponsor

After

SaleCustomer Care

2Marketing strategyPrice & Promotion

699$1st time:

Discount 10%

(12/2013 – 2/2014)

2nd time: Discount 5%

(12/2013 – 2/2014)

FREE acce

sso

ries

3Target & TimelineTimeline

acce

sso

ries

3Target & TimelineTarget

acce

sso

ries

PHASE 1 (Awareness)9-12/2013

PHASE 2 (Trial)

1-2/2014

PHASE 3 (Recruit)3-5/2014

TVC: 100,000 views

Contest Online: 50,000

attendances

Viral: 1,000,000 Reachers

10,000 products are sold

100,000 products are sold

Sponsor: 5 campaigns

Contest Offline: 150,000

attendances

4Conclusion

Product

Information

Marketing

Strategy

Marketing

Research

Execution

Price & Promotion

TIMELINE &

TARGET

Thank You