Team Bangladesh
Shashi | 09Ahabara | 47Ahona | 59Rizwana | 61Munjir | 73
Anas | 78Muhit | 83Naimul | 104Saadat | 115
What is the Purpose of this Campaign?
What is the Value that we are offering?
Target MarketGeographic• North America
• Latin America
• Europe
• Africa
• Asia Pacific
Demographic• Sex
• Age
Psychographic• Fun loving
• Adventurous
• Liberal
Socio Cultural• Affluent
• Educated
Holistic Selling Proposition
Logo
Slogan
Brand Elements
Brand
Brand Personality
Explorer Innocent
The Happiness Model
Happiness =reality
expectation
Exoticness of Nature
Sundarbans|Forest of the Tide
Largest reserve of tigers left in the wild
Sanctuary of white dolphins
Cox’s Bazar|Beach of Golden Sands
Longest uninterrupted natural sea beach
100 years old Buddhist Monastery
Bandarbans|A kiss of clouds
Home of 3 highest peaks
Adventorous Trekking at Ali Kadam cave
Kuakata|The panoramic sea beach
Picturesque Sea-Home of the Sun
Ratargul Swamp Forest|Home of Salwa
One of the few Fresh Water Swamp Forests of the world
Bichanakandi|Water on the rocks
Shades of Blues blending in Greeneries of Cliffs
St. Martin’s Island|Get trapped with friends
Majesty of Heritage
Shat Gombuj Mosque |Impressive Muslim Monument
Royal Tughlaq styled Mosque with a Glorious History
Panam City, Sonargaon|Ruined Pride
Enriched Folk Arts and Crafts Museum
Root of Traditional Holy Hindu landmarks Panchamighat &
Langalbandh
Kantajir Temple|Terracota Architecture
Nava-Ratna temple with fascinating surface decoration and
sculpted terracotta plaques.
Paharpur Buddhist Monastery|World Heritage Site
Renowned Intellectual Epicenter until the 12th Century
Bandarban Golden Temple|Relics of Buddha
Largest Theravada Buddhist Temple
2nd Largest Buddha Statue
The Pond of Angels
Shiva Temple
Largest Ornate Pancha Ratna Shiva Temple of Bangladesh
Ahsan Manzil|The Pink Palace
Royal Fortress of Dhaka Nawab Dynasty
Handloom| Thread of Colors
Jamdani, Benarasi, Silk Sarees, Nakshi Kathas
Carnival of Lifestyles
Lalon’s Akhra|Music of Spirituality
5 day long Lalon Festival Celebration at Full Moon
Pohela Boishakh|1st day of Bengali year
Vibrant Mangal Shovajatra Procession
Baisabi Festival|Romance Tribal Style
Exotic Tribal Festival with Delcious Pachan Fiesta
Mejbaan|Spicy & Delicious
Ancient majestic Chittagonian Beef feast
Shakrain Kite Festival|Fly in the Sky
Colorful kite Carnivals and Astounding Fireworks
Holi Festival|Dance with Colors
Relevant
Original
Impactful
Brand Story
PR Event |Celebrating Bangladesh
Entrance |Celebrating Bangladesh
Stage |Celebrating Bangladesh
Guests |Celebrating Bangladesh
Souvenirs |Celebrating Bangladesh
Performance |Celebrating Bangladesh
Website | www.blissfulbangladesh.com
Website | www.blissfulbangladesh.com
Website | www.blissfulbangladesh.com
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AIRPORT KIOSK
• Travel Books
• Miniatures
• Documentary
• Travel Packages
Interactive
Kiosk
Hotel Lobby
#blissfulbangladesh
Happiness Partner Open happiness
Open a bottle of CokeAnd
Explore Happiness in Bangladesh
Shakib Al Hasan
Wasfia Nazreen
Admission going on – School of Euphoria