1997 John antioco took over as CEO of Block Buster1977 Andre bay licensed and rented video cassettein LA2001 96% of household equipped with one VCR2001 74% of house hold rental videos2001 63% purchased videos each year2001 22$ billion in total1984 14000 stores for video rental1990 29000 stores for video rental1997 23000 stores for video rental2001 Blockbuster

Hollywood Enter. Corp.Movie gallery

10.8 rental 11.8 sales

Video speciality store s accounted for 88%

46%

33%

PricingMC of Video $3SP 80 $100.00Block Buster 44 55