blogapalooza 2011 the brainzooming group
DESCRIPTION
This presentation by Mike Brown of The Brainzooming Group (www.brainzooming.com) shares blogging tips for Blogapalooza 2011 participants at The University of Kansas. Blogapalooza is an effort to introduce marketing communications students to blogging through writing guest posts for a number of already established blogs.TRANSCRIPT
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//Blog: http://brainzooming.com
Twitter: @brainzooming
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We help make smart porganizations more successful by rapidly:
• Expanding theirstrategic options and
• Creating innovativeplans they can
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efficiently implement.
Let’s Start with a Few QuestionsLet s Start with a Few Questions
• Who reads blogs on a regular basis?Who reads blogs on a regular basis?
• Who is . . .
– Is on Facebook? Twitter? Linkedin? Google+?
–Actively sharing content on these?
• Who is blogging for Business? Personally?
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Wh i t tWho is your target audience?
What are you trying to communicate?
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Who’s Your Target Audience?Who s Your Target Audience?
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It’s Social Media!It s Social Media!
BlandBland
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Find Your Engaging Personalityg g g y
Familial Mentor BFF CSRep Maven Comedian SnarkyFamilial Mentor BFF CSRep Maven Comedian SnarkyConfidant Teacher Straight Shooter Newsperson Cool/Hip Gossip
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Topics?Topics?
“That’sThat sa Post!”a Post!
10http://unrealitymag.com/wp-content/uploads/2008/11/george_costanza.jpg
Blog Name / Link Author / Editor Topics
Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing
NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing, CareerCareer
The Experience Effect Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising
Alexander G Public Relations
Alex Greenwood Public relations, Communication, EbookPublishing, Kansas City Events
S i E Ch i R b S i E i S i M k iService Encounters Onstage
Chris Reaburn Services Experience, Services Marketing, Branding
Talent Culture Meghan Biro Careers, HR, Workplace
11 * Still confirming participation
BrainzoomingBrainzooming
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NateRiggs.comNateRiggs.com
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Jim JosephJim Joseph
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Alex GreenwoodAlex Greenwood
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Service Encounters OnstageService Encounters Onstage
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Talent CultureTalent Culture
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Thi kThinkKnowDo
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Do
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15 Blog Formats• Share Your Opinions on Relevant Topics
• Speculate About the Future• Summarize a Topic
• React to Others’ Opinions (Especially those expressed in other posts on your target blog)
• Cover Part of a Topic in Depth
• Report News on Relevant Topics
• Relate an Anecdote• Report on a Conference /
• Report News with Your Opinion
Event• Interview Someone Else
• Make a List Post• Teach Something
• Review Something• Organize Information in
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• Do a Demonstration New Ways
300 to 600 words300 to 600 words
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• St i• Stories• UnexpectedUnexpected• Concrete• Credible• E ti l• Emotional
• SimpleSimple
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Search Engine Optimization –In 1 Slide (ROFL)
• Pick a few words which are the focus of your post• Pick a few words which are the focus of your post and use them multiple times– In the title and the beginning section of the postg g p– But don’t over‐use them
• Use an actual keyword instead of a pronouny p• Include links to relevant supporting info
– Especially early in the post– 1 for every 100‐120 words
• Write a post that’s 300 words
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Sh i &Sharing & gM k tiMarketing Your PostYour Post
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Avoid 2 Biggest MistakesAvoid 2 Biggest MistakesThi kiThinking:
Everyone Sees Your Contenty
No One Sees Your ContentNo One Sees Your Content
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Commenting & Social SharingCommenting & Social Sharing
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TwitterTwitter
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FacebookFacebook
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LinkedInLinkedIn
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Google+Google+
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Blog Name / Link Author / Editor Topics
Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing
NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing CareerMarketing, Career
The Experience Effect*
Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising
Alexander G Public Relations
Alex Greenwood
Public relations, Communication, Ebook Publishing, Kansas City Events
S i E Ch i R b S i E i S iService Encounters Onstage
Chris Reaburn Services Experience, Services Marketing, Branding
Talent Culture Meghan Biro Careers, HR, Workplace
33 * Still confirming participation
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//Blog: http://brainzooming.com
Twitter: @brainzooming
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