blogging 101
DESCRIPTION
http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.TRANSCRIPT
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Blogging 101: Tips for Small Business
Recommendations from Alaskarama’s Marketing ManagerSandi Sturm (@Alaskarama) #AKBlogging
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Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
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What is Inbound Marketing?
Get Found Convert Analyze
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What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
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What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
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What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
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Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
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Why Blog?
Blog
SEOSocial Media
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Why Blog?
Blog
SEOSocial Media
More trafficMore links
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Why Blog?
Blog
SEOSocial Media
More trafficMore links
Even more trafficEven more linksMore content
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Create Great Content by Blogging
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Blogging Attracts More Links
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Blogging Attracts More Visitors
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Leads by Indexed Web Pages
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Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
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Conduct Keyword Search
o Identify target personaso What keywords would personas use? o Create blog posts with keywordso Find keywords with high traffic but low
competition
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Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
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Get Into The Writing Mood
Turn email communications into a blog article
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Forum Posts
Turn forum posts into a blog article
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Key Product Information
Share key product information – what makes yours better?
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Videos
Take videosoEventsoInterviewsoProcesses
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Repurpose Data
Repurpose company data
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Lessons Learned
Share lessons learned
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Lists and Trends
Create lists of thoughts and trends
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Plan a Mix of Posts
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General Everyday Posts
o How to’s – solve problemso Rich in keywordso Useful
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Nutrient Rich
Opinion article that is well thought out that will position you as a thought leader.
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Big Blog Projects
Create ebooks with lots of links and information on a relevant topic
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Fire Starters
Make bold statements
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Sweet Stuff
Poke fun once in a while
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Pick a Publishing Schedule
Create
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Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
![Page 33: Blogging 101](https://reader034.vdocuments.net/reader034/viewer/2022051613/54c900e44a795979348b45a3/html5/thumbnails/33.jpg)
Optimize Content
Help Search Engines Find Your Content
o1 Keyword in titleo2-3 Keywords in textoInclude images oMeta dataoCTA
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Optimize Content
Help Search Engines Find Your Content
o1 Keyword in titleo2-3 Keywords in textoInclude images oMeta data
![Page 35: Blogging 101](https://reader034.vdocuments.net/reader034/viewer/2022051613/54c900e44a795979348b45a3/html5/thumbnails/35.jpg)
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
![Page 36: Blogging 101](https://reader034.vdocuments.net/reader034/viewer/2022051613/54c900e44a795979348b45a3/html5/thumbnails/36.jpg)
Promote in Social Media
![Page 37: Blogging 101](https://reader034.vdocuments.net/reader034/viewer/2022051613/54c900e44a795979348b45a3/html5/thumbnails/37.jpg)
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
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Number of Visits
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Number of Comments
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Authority: Inbound Links
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SEO Analysis for Blog Articles
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Inbound Links
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Invest in Blogging
Blogging is best investment you can make.
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Check Upcoming Webinars
Alaskarama offers webinars every other Friday. Go to our Learning Center to review a list of upcoming webinars and link to recorded past webinars.http://www.blog.alaskarama.com/
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Request free 30 minute consultation
Request a consultation with our Project Manager to see if Alaskarama can help you improve website lead generation and show return on your investment:http://www.alaskarama.com/
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Learn the Value of Alaskarama’s Strategies for Your Small Business
o Build new site if necessaryo On-site SEOo Keyword Analysiso Call to Action and Landing Pageso Social Media Setupo Blog setupo Monthly coaching sessiono Create compelling offerso Review analytics reports
Retainers include some or all of the following:
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Contact Me With Any Questions