Eirik SolheimNorwegian Broadcasting Corporation

eirikso@eirikso.comwww.eirikso.com

Blogging and social media

http://www.eirikso.com/2006/05/15/predicting-the-future/

Tell a story

http://www.eirikso.com/2007/06/03/so-what-happened/

http://eirikso.com/2006/05/16/the-convergence-that-makes-things-difficult/

2005

http://eirikso.com/2005/06/06/how-bob-the-millionaire-became-a-pirate/

eirikso.com

eirikso.com

eirikso.com

social media?

Image credit - Family watching TV: Danielle Saintonhttp://www.flickr.com/photos/dapmapmgmp/

social media?

Image credit - Concert: Pete Ashtonhttp://www.flickr.com/photos/peteashton/

Image credit - Concert with cellular: Nick Heldermanhttp://www.flickr.com/photos/nickhelderman/

social

Image credit - Cafe in Ljubljana - Eirik Solheimhttp://eirikso.smugmug.com

social

Image credit - Cafe in Ljubljana - Eirik Solheimhttp://eirikso.smugmug.com

Image credit - Logos: Ludwig Gatzkehttp://flickr.com/people/stabilo-boss/

Image credit - Snowkiting - Marius Arnesenhttp://happygolucky.no

Image credit - Snowkiting - Marius Arnesenhttp://happygolucky.no

Image credit - Snowkiting - Marius Arnesenhttp://happygolucky.no

“To do some facebooksofting”

http://eirikso.com/2007/11/05/facebooksofting/

Traditional media and marketing

http://eirikso.com/2006/12/22/broadcast-20/

http://eirikso.com/2006/05/23/the-future-of-tv-distribution/

http://eirikso.com/2006/11/22/more-on-the-conversation-and-the-content/

http://www.eirikso.com/2006/10/11/content-isnt-king/

http://eirikso.com/2006/10/30/the-conversation-society/

http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

http://eirikso.com/2006/11/28/how-to-be-successful-on-the-internet-roundup/

http://eirikso.com/2006/05/23/the-future-of-tv-distribution/

http://www.eirikso.com/2006/12/22/broadcast-20/

Traditional media and marketing

http://www.eirikso.com/2006/12/22/broadcast-20/

Blog. Definition.

Blog. Definition.

usability

http://www.eirikso.com/2006/10/09/when-will-a-new-technology-break-through/

http://eirikso.com/2006/06/16/the-power-of-citizen-journalism/

democratization of production

democratization of distribution

http://www.eirikso.com/2006/05/18/commercials-gone-wild/

the discussion and

the creativity

one year outside a window...

http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

The discussion, the creativity, and the attention.

...is good for your business.

http://www.eirikso.com/2006/10/15/five-ways-to-check-a-web-site/

but before blogging will change your business...

you must change your communication strategy!

openhonestdirect

personallisten

conversation

openhonestdirect

personallisten

conversation

Blog. Definition.

high quality original content

patience

answer all comments

use images

http://www.eirikso.com/2007/06/05/close/

Use your logs

write an english article...

...just for the traffic and the google rank

http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/

http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/

http://nrkbeta.no/how-to-get-a-bigger-screen-on-nokia-n95-than-iphone/

http://www.engadget.com/2007/07/04/nokia-n95-one-ups-apples-iphone-via-unrefined-display-hack/

Heinrich Stammler

http://eirikso.com/2007/05/24/the-controversy-around-heinrich-stammler/

the front page

Start Pilot Prod.Air+Web

Start Pilot Prod.Air+Web

Video answer: http://youtube.com/watch?v=5v7Z6th9Olo

http://eirikso.com/2007/06/15/heinrich-stammler-the-us-friendly-version/

More from Heinrich Stammler:Interview with stammler: http://youtube.com/watch?v=mclvMMH4LX4The beer situation: http://youtube.com/watch?v=7zycjTsOZFA

http://eirikso.com/2006/11/26/all-the-tv-you-would-ever-want-on-the-internet/

possibilitynot fear

eirik.solheim@nrk.nowww.eirikso.comwww.nrkbeta.no