www.ChrisRawlinson.com Blogger, Pilot, English chap etc etc

Chris RawlinsonBlogger, Pilot, English chap etc etc

www.ChrisRawlinson.com Blogger, Pilot, English chap etc etc

Social Media - Cocktail Parties

It’s a party out there, be incredible and have fun.

Cocktail Party Tips• Identify people talking about relevant topics then listen.

• Start conversations with people engagements not product ones.

• Use useful /relevant content to make connections (i.e. If people are talking fashion put them in touch with a top stylist etc etc)

• Help or entertain first. Sell later.

• Try to get friendly with influencers, it will make life easier.

• Its not about eye balls its about engagements.

ORM Blogger Categories for Brands

Influential /Brand Negative

Influential /Brand Positive

Not Influential /Brand Positive

Not Influential /Brand Negative

Stormhoek case study

Over 4 million redemptionsHugh Macleod

Stormhoek case study

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Blog Unique viewers Wine Sales in cases

www.ChrisRawlinson.com Blogger, Pilot, English chap etc etc

Web Traffic cycles

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Web Traffic

Web Traffic

Kulula case study

Kulula’s new livery: •Over 250,000 unique visitor on my site alone in 2 weeks•Over 15,000 click through to Kulula booking site•Picked up on all major entertainment blogs and more

Old Spice Case Study•During the first 3 months of 2010, the campaign generated 75% of online conversations in the relevant category

•186 personalised videos were filmed over 2 and a half days

•The personal reply clips have been viewed over 40 million times (combined)

•Old Spice Facebook fan interaction up 800%

•The campaign generated over 1.4 billion impressions for the brand in the 6 months since start (i.e. brand mentions)

•Old Spice sales up 107%

Audi MVP case study

MVP Invite

Bob & Audi MVP’s

Audi MVP case study

Audi Cape Town Twitter

Audi facebook

Audi Cape Town Blog

Foursquare Wine Tour

www.ChrisRawlinson.com Blogger, Pilot, English chap etc etc

“The illiterates of the 21st century will not be the people that can’t read or write, it will be the people that fail to learn, unlearn, and re-learn “

Alvin Toffler- American writer and futurist

Thanks guys and girls