Blogging

• History • Popularity• Platforms• Philosophy• Reach/Sharing – SEO

Blogging History

• 1994 – Swarthmore College Student Referred to a personal home page – functioned like a blog

• 1997 – Jorn Barger coined the term “Weblog”• 1999 - Term shortened to “Blog” by

programmer Peter Merholz • LiveJournal popular in 1999/2000

“Blogger” site started in 1999

Blogging History

• 26 Blogs on Internet in 1999• 50 Million Blogs on internet in 2006• Over 200 Million in 2009• Est. 400 Million in 2011• 15 MM Posts Per Month (Present)

Blogging Overview

• Blogging In Plain English– http://www.youtube.com/watch?v=NN2I1pWXjXI– What’s Changed?

Blogging by Country

Blogging Segments

Blogs As Websites

Many popular websites are built on blogging platforms.

Blogs As Websites

Blogs As Websites

Blogs As Websites

Blogs As Websites

Blogs As Websites

Blogs As Websites

Many Platforms

Micro-Blogging Platforms

• Tumblr – Great for non-writers.• Twitter• Facebook• YouTube – vlog

Micro-Blogging Platforms

Micro-Blogging Platforms

tumblr

• Simple• Core feature set• Incorporate a “follow” system much like

Twitter which enables you to see what your fellow Tumblr users are up to.

• Community

Philosophy Expert

Philosophy Connection

PhilosophyShare-ability

SEO

• 52 Pages• Keywords in title + body• Examples– Gun Shop– Pest Inc.– Photographers/Facebook– 100 Cups of Coffee

Gun Shop

Pest Control

Marketing Companies

100 Cups of Coffee

You

• What can you blog about?– ReWork Concept of Re-Usable Content

• Start now.