blogging pains
DESCRIPTION
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!TRANSCRIPT
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Blogging Pains
Kayleigh Platz
Social Media Specialist
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Agenda
• Introduction to blogging• The blogging community• Blog platforms• Inspiration• Tips and Tricks• Questions• Dive in – hands-on time!
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Introduction to Blogging
• What is it?• Who does it?• Why do it?
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What is it?
• Text, image, sound, video
• Recorded entries, musings, posts
• Platforms for shared conversations
• Open and authentic thoughts
It8bit.com
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Who Does it?
• Businesses• Charities• Individuals• Children• Animals
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Why Do It?
• To record your thoughts• To share your knowledge• As a creative outlet• To make a living [note: a lot of my
examples in this presentation fit under this definition now]
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The Blogging Community
• Geographical• Interest-based• Business-based• Online Diary
Cutecats.com
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Geographical Blogging
• Blogging focused around a specific area or region
• Community based blogs help spread awareness to a local community
• Can be both commercial and individual
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rqmagazine.com
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Interest-based Blogging
• A blog based around a specific theme, group, culture, pop-culture item, hobby or more
• Popular interest-based blogs themes are
– Knitting– Food– Fashion/ lifestyle– Nail art– Ryan Gosling– NFL– Cute animals– Weddings
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Glutenfreegoddess.blogspot.com
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www.bakerella.com
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Cupcakesandcashmere.com
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Thesartorialist.com
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Business-based Blogging
• Many corporations and small businesses blog
• Why?– Powerful way to introduce the human life
behind a company– Share knowledge– Grow a community
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Lovetinydevotions.com/blog
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Online Diary
• The original web log• Updates on a person’s thoughts,
experiences and life
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Blog Platforms
• WordPress• Blogger• Tumblr• Twitter• YouTube• All of these have free and some have paid
options
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WordPress
Stats let you see when you are
being read
See your pages,
comments and tags
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Blogger
Labels, or tags, help people find your blog and categorize your entries
In most blog platforms you can switch between a html view and a
design view
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Blogger
This is the Blogger view if you have a gmail account. Same features but with a
cleaner look.
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Tumblr
Tumblr lets people leave photo replies
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When you start to compose a tweet, the text box expands and
you have other posting options including adding a photo
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YouTube
Your videos don’t have to be edited fancy. You can record straight from your computer’s webcam and post!
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Inspiration
• Your reading list– Grow your own list of
favourite blogs
• Share and care– Interact with other
bloggers
• Pinterest– A great website for
inspiration
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Tips and Tricks
• Equipment needed• Make it your own• Scheduling• Time• Sharing the word
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Equipment Needed
• A computer• You!• A blog account• Other sprinkles
– A photo/ video camera– Photo editing software– Web design/HTML experience
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Make It Your Own
• Look and feel• Personal brand
– Write for yourself
• Professional brand– Write for your
consumer
• Strategy and guidelines
• Writing for the web– Short sentences
(and posts)– Have your own
personality– A picture is worth a
thousand words– When in doubt,
hyperlink
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Scheduling
• Many blog platforms allow you to schedule a post to be published once it’s written– Helps you track when your blog is read most
often
• Schedule your own writing time in your calendar– Keeps you aware of your time
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Time
• Blogging does take a time commitment• The writing process takes time • Adding pictures, hyperlinks, videos takes
time• Encourage your company (or you) to allow
time for the project
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Sharing the Word
• If your blog is personal, you may only share the link with close friends and family (Blogger lets you lock blogs)
• If you want more readers – spread the word!– Twitter– Facebook– Your email signature– Business cards
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Questions?
Kayleigh Platz
stratfordcampus.uwaterloo.ca
http://stratfordcampusblog.uwaterloo.ca/
@uwstratford
@write_girl
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Your Turn!
• You’ll need:– A name– A domain– An idea
• Remember to– Add hyperlinks– Give credit where credit is due