blogging, podcasting, and screencasting by tom johnson idratherbewriting.com
TRANSCRIPT
Blogging, Podcasting, and Screencasting
By Tom Johnsonidratherbewriting.com
By the way….
Purpose
The Question
US
AU
Kirsty
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Relevance
8 Main Reasons
1. Relevance
The Long Tail
Lorelle
Bokardo
2. Story
Story +
Appeal +
–
Ira Glass
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“The branch of the megacorporation that I worked at was housed in a low-slung building that stretched on for at least a quarter-mile. My cubicle was in a warehouse-sized room that seemed to never end. At least 400 of us worked in this vast cubicle farm. My stall was located across the aisle from a flock of customer support personnel who serviced the Asian branches of the company. At any time during the day, I could hear a cacophony of languages that I didn’t understand a word of.
“Their customer service work had nothing to do with my job, and not a single person in my row greeted me when I arrived or said anything beyond hello at any point during my stay. The only time I ever heard from any of them was when one of their herd sent an e-mail asking me to stop snapping my gum. I was chewing ginseng gum at the time in an effort to curb hunger pains as part of my most recent ridiculous diet. Apparently none of them were willing to ask me to stop directly. That would have required speaking to me. I was greatly amused to discover that my noise distracted them as much as their noise distracted me. I didn’t stop chewing the gum but I did try to back off on the snapping - a little.” -- A Career in Technical Writing: Bright Lights, Big City
John Hewitt (poewar.com)
Why did this video get 100 Million Views?
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3. Revealing Appropriately
Chez Pacienza
You have to write fiction to tell the truth.
Paradox
4. Voice
IT Author
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“When the producers of the show first told me about this topic, I was all, wait a minute. This has to be a total set up. Do they want me to be honest? Because I still routinely break into the hospital at night just so that I can rub my belly up against the x-ray machine, and I just know that some crazy person is going to try to tell me how that's bad for the baby.” (You mean I’m not supposed to be eating raw chicken?)
Dooce
“During my art days, I did not go out with friends. Ever. Because I didn't even have enough money to go to a coffee shop. And I was always cold because I lived in Boston and didn't have a winter coat. At many points I did not have a home, so I just sort of carried my laptop around and wrote and hoped that something would come up by the end of the day. And I almost never had clean clothes because I didn't have money to buy detergent.” (How to build a career as an artist)
Penelope Trunk
Commoncraft
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About Page
5. Readability
6. How Your Audience Consumes Blog Information
Feedreaders
Subscribe Location
Subscribe Options
Subheadings
Michael Pick
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6. Visibility
Related Posts
Linkbacks
Top 10 Lists
All in One SEO WordPress plugin
Tag Cloud
7. Interaction
Comments
Contact
8. Regularity
“The desire to write grows with writing.”
Erasmus
