Blogs

Blogging

What is a blog and how does it work?

You Can Create a Blog for Free in Less than 5 Minutes

Wordpress.comBlogger.comTypepad.com

Personal Blogs Range from Amateur to Professional

It is relatively easy to create a blog

But it is difficult to get readers

There are 30 million blogs and 90 million blog

readers

6

7

A Little Bit About Blogging

Universal McCann26.4 US have started a blog60.3 US read blogs77% of active Internet users read blogs

89%OF BLOGGERS TALK ABOUT BRANDS THAT THEY LOVE

84%OF BLOGGERS POST PRODUCT AND BRAND REVIEWS

“Blogs represent the best chance for companies to inform the

conversation.” Richard Edelman

President and CEO Edelman

Corporate Blogs Range from Well Read to Not Read (and the size of the

Why Blog?

SEOShare Point of ViewBe Seen as Industry ExpertPosition Your OrganizationConnect with CustomersFeature Your CustomersHub of social media activity

12

Pros/Results Hub for social media

activity Low cost and easy to

start Build positive brand

equity Position yourself/your organization as an expert

Acquire new customers/Lead generation

Build awareness Provide updates on

company news/events

SEO Get feedback from current

and potential customers Develop relationships with

thought leaders/influencers in your space

Highlight talented individuals in your organization

Humanize your company Market Research Build relationships and

community

Cons/Requirements

Resources – Average 5 - 10 hours/weekMust provide unique content/positioningNeed clear marketing plan to attract

readersTechnical knowledge/investment to create/

maintainLow success rate

15